Originally Posted by Makaveli
Its not actually marlboro, its called "roof top" with the similar packaging and somewhat taste as marlboro. They achieved copyrights to the packagin/logo before the marlboro trademark exploded on a global market. They purposely left out the name on the package to gain market shares from individuals who think its marlboro.
Nope they are exactly the same:
The company that makes Rooftop is 40% owned by the company that makes Marlboro. http://www.cigarettespedia.com/index...rlboro_No-Name
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Brand Marlboro Canadian
* Marlboro Canadian (Version 1) KS-20-H - Canada
* Marlboro Canadian (Version 2) KS-20-H - Canada
Marlboro cigarettes are the world’s most popular, top-selling brand, but, until recently, they were never marketed or sold in Canada. The Canadian trade marks for Philip Morris’ cigarette brands (including Marlboro) were originally held by the Tuckett Tobacco Company, which was purchased by the Imperial Tobacco Company of Canada in 1930. The trade marks switched hands in 1932, and since then, Imperial has kept the name Marlboro in use in order to prevent Philip Morris from marketing it in Canada. The Imperial version is a Virginia blend, filtered king-size (85mm) brand which has never been promoted or advertised. Many Canadians are very unaware that cigarettes with the Marlboro 'name' are marketed in Canada -- they are carried by a small number of tobacco stores, and are often stored in the bottom shelves.
However, Rothmans, Benson & Hedges, which is 40 per cent. owned by Altria, found a most unique loophole which allowed them to introduce Philip Morris’ Marlboro into the Canadian market in July, 2006. The brand they launched was, for the very first time, a cigarette that looked like, smelled like, and by all accounts, tasted like, the world's largest cigarette brand. The only noticeable difference is that this Marlboro-like brand does not carry the Marlboro 'name', yet the pack has the famous Marlboro roof-top design on its packaging with the Philip Morris logo, along with an old ad slogan at the bottom of the front: ”Come to where the flavor is.” The brand is informally referred to as Rooftop, and, like most American-blend cigarettes in Canada, is sold as a luxury/super-premium brand. http://tobacco.wikia.com/wiki/Marlboro
Marlboro brand in Canada
As of July 25, 2006, the Rothman, Benson and Hedges company released a similar proprietary brand of cigarettes into the Canada market under the label Rooftop, distinguished by the use of the Rooftop package design found in Canada in the 1950s. The Rooftop design is presently owned by a predecessor company to Philip Morris USA and now owned in Canada by Philip Morris Products SA.
The company is unable to release the product under the Marlboro brand as neither Philip Morris Products, SA, its affiliates or Rothman Benson Hedges has any rights to use the Marlboro brand name in Canada. (There is already a brand in Canada that are colloquially called "Canadian Marlboros", real brand name Marlboro KS, which is owned and manufactured by the Imperial Tobacco Company, a part of British American Tobacco).
The cigarette was available in three varieties: Rooftop Reds (rebadged Marlboro Reds), Rooftop Gold (Marlboro Lights) and Rooftop Silver (Marlboro Ultra Light). All cigarettes were issued in (small) King Size.
The Canadian government passed laws that ban stores from displaying cigarettes publicly. Marlboro suffered profit losses in the last 8 quarters in Canada.