Yahoo to buy Tumblr for $1.1 billion
 

Here's the only article I could find that wasn't behind a paywall or Gawker-affilliated: Yahoo Deal Shows Power Shift - WSJ.com

Yahoo destroyed Flickr, which used to be at the forefront of innovation, by enforcing integration with Yahoo accounts and banning anything above a PG-13 rating. Tumblr has a lot of porn, either real-life or the new My Little Pony cartoon, and it's all going to go.

First, Yahoo bans telecommuting, and now they're about to kill Tumblr.

Doesn't make sense to me to purchase Tumblr.

No, it doesn't. Tumblr is used by teens and twentysomethings, and Yahoo is used by everyone's grandparents and baby boomers who think Obama's the spawn of Satan.

Yahoo wants the userbase, which will abandon Tumblr when they sanitize the site.

^+1... Tumblr isn't going to get any more popular imo, and it is getting replaced by Instagram.

It's about control.

They should save their money and bring back chat rooms! :derp:

who would've thought yahoo still has a billion dollars

Yahoo is so out of touch

It makes total sense.
In a few years Tumblr will be as obscure as Yahoo.

Interesting. I can't wait for the out come
Posted via RS Mobile

Headline from next year: Yahoo buys Friendster for $2.2 billion

Where in the article does it say this?

"Yahoo plans to allow Mr. Karp to continue to run the site and operate largely separately from the rest of Yahoo, people familiar with the matter said."

I'm not 100% convinced. Yahoo would not want want their brand associated with Tumblr's easily-accessible NSFW content. I suspect, at minimum, a mandatory filtering (e.g. "Click here if you are over 18")

They don't have to be strongly associated with it. They can own Tumblr but keep their distance. Avoid integration with the parent company and just let the advertising $$ roll in. I think that's what they plan on doing, judging by the article. Advertising on Tumblr is fairly low key right now. Really commercializing the brand will kill it, and I think Yahoo is aware of that.

I'm surprised that Google isn't trying to buy it

Yay! More things that Yahoo will buy and run into the ground!

Yahoo needs to start buying things that make money. Tumblr can't be monetized effectively.

Where will the hipsters turn to blog now with Tumblr purchased by a mainstream company :troll:?

we'll see how marissa mayer holds up

You think it makes enough on ads to cover the 1.1 bill yahoo paid for it.

Honestly, when I read something like this, I think if Yahoo can buy a company for a billion dollars, one of several things happened:

1. Google, Apple and Facebook looked at it and thought it was junk

2. Google, Apple and Facebook looked at it and thought it was overpriced

Because they have money they could literally burn on an acquisition gamble that Yapoo just can't.

Fuck your webmail YaPoo! This guy is still bitter.

I still remember how Yahoo ran Geocities to the ground. It was a nice community while it lasted.

yahoo still makes a LOT of money from advertising. A big way how is by owning or partnering with websites and running ads on them
Posted via RS Mobile

If anything, Yahoo should burn to the ground. I literally forgot about them over the past year.

Great, now Tumblr can afford to buy that missing "e."

Yahoo.

:fuckthatshit:

Haven't used Yahoo in probably close to eight years.