With this being a World Cup year and interest in the Canucks at an all-time low, I think the Whitecaps have a real opportunity to be the number 2 professional sports team in the market. The Lions have their market, but growth is pretty limited. Football/soccer is an international game and the number of temporary residents/foreign students from Latin America, the Middle East, etc. is an untapped market for the 'Caps.
If they can play attacking football, BC Place should be rockin' a few nights this summer.