Some of these appear to cover out-of-country medical expenses, others cover trip cancellation & interruption, while others provide various package deals.
First, you need to decide what type of insurance your require. Or, if you feel you want all of them. Where are you travelling? If outside of Canada you definitely want at least medical coverage. If you're spending a lot on trip costs (i.e. flights) you may want trip cancellation/interruption insurance in case you can't make the flight for a reason such as sickness.
Second, names like "deluxe" and "classic" are product brand names. That does nothing to explain the coverage. It may be good, it may not be. Further information is required to determine that.
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