rcoccultwar | 12-23-2009 11:01 PM | Personally, marketing in the automobile industry hasn't had any effect on me in recent memory as browsing through revscene over the years has given me what you can call, the principle of charity.
Having watched daytime television ads for a bit for the first time in a while, I have to say marketing on a whole though, has given me a different outlook on life.
With the Volt, you have to say that this type of car, if you will, is still in its infancy. I wouldn't exactly say the Volt is the Little Richard, The Big Bopper, or Chuck Berry of cars. However, a lot of people would say, with parallels, it's off to pretty rough start. (For some reason,Jonathan Gould's "Can't Buy Me Love" still lingers in my psyche)
Looking at the basic's of understanding, from the smallest level of politics to the largest levels, a dichotomy on energy/climate change is apparent. Im just waiting to see if "Big Brother", "Uncle Bob", "the Man", or whatever you want to call it, will "allow" the Volt to be a success without medium or long term consequences.
I think Chevy is in the right direction. Today I drove a little over 40miles and have to say I thought it was a pretty long day of driving.
A few months ago I rented a Malibu with 30 or so km's on it. I was easily on pace for over 30 miles/gallon until I handed the keys over. I still managed around 10km/L for the entire trip. All in all, it was a pretty nice ride. Good work GM! |