Originally Posted by InvisibleSoul (Post 6935870)

Not sure if it's "illegal", but it's against the Competition Act.

http://www.bureaudelaconcurrence.gc....eng/01227.html

The Ordinary Price Claims Provisions of the Competition Act
Subsections 74.01(2) and 74.01 (3) of the Act are civil provisions. They prohibit the making, or the permitting of the making, of any materially false or misleading representation, to the public, as to the ordinary selling price of a product, in any form whatever. The ordinary selling price is determined by using one of the two following tests: (1) either a substantial volume of the product was sold at that price or a higher price within a reasonable period of time before or after the making of the representation (volume test); or (2) the product was offered for sale, in good faith, at that price or a higher price for a substantial period of time recently before or immediately after the making of the representation (time test). Subsection 74.01(6) directs that the general impression conveyed by a representation, as well as its literal meaning, be taken into account when determining whether or not it is false or misleading in a material respect. Pursuant to subsection 74.1(1), if a court determines that a person has engaged in conduct contrary to subsections 74.01(2) or 74.01(3), it may order the person not to engage in such conduct, to publish a corrective notice and/or to pay an administrative monetary penalty.