REVscene Automotive Forum - New Camera - Obeying the law might win you money!

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New Camera - Obeying the law might win you money!

http://gizmodo.com/5707536/this-spee...with-the-money

Quote:

Now this, this is a traffic camera I can get behind. The Speed Camera Lottery, a winning project for Volkswagen's Fun Theory series, sends tickets to speeders and enters law-abiding drivers in a lottery to win their money. Automatic auto-karma.

The Fun Theory is basically thus: people will do the right thing if you make the right thing fun to do. Winning other peoples' money is totally fun, so Kevin Richardson designed a traffic camera that would facilitate just that. Bad drivers get tickets; good drivers get entered in a lottery to win the cash. And in this case the Fun Theory held true—the average speed of traffic went down 7 km/hour with the Lottery Camera installed.

Since when is a giant picture of a flaming R a vertical post?

I wish they would do that here. Instead of always upping he fines to take more money.
Posted via RS Mobile