Rogers Woos Big Spenders
 

Rogers woos bigger spenders
Narrows focus to retain smartphone users

By JAMIE STURGEON, Postmedia News October 27, 2011

Source: Montreal Gazette

Wow. Bold move. Nadir Mohamed - this guy is a gangster.

lol "high-value" = stupid :p

props for being honest and telling us the little guys mean shit to you, Rogers.

Good luck with this strategy rogers. I think every consumer whether high or low value is looking for good value. Rogers simply does not provide good value with their services compared to the competition and that will only lead people to move away from their carrier.

I've stuck it out with rogers simply because of good, reliable service.
Posted via RS Mobile

this is going to be a catastrophic failure.

guess they're tired of mob/wind handing their asses to them with their pricing.

i guess they're putting everyone on notice to don't bother calling retentions complaining wind/mob are giving xxx plan

I don't know about everyone else, but I pay about 120 bucks for my utilities a month which includes phone service, HDTV and 20 MBPS internet. 45 of that is spent on my phone.

Unless some of you are trying to consolidate your internet and TV service under an unlimited mobile phone plan via tethering, I don't understand why anyone would need unlimited data from a mobile phone provider. I presume that is the big lure to a company such as Mobilicity.

Maybe I'm just not as "social" as the rest of you, but I don't find myself talking or spending lots of time on my phone. What matters to me is reliable service when I need it (and I'm willing to pay a premium for that.) If I need to talk during the day, I have my office phone to take care of that. If I want to invest my time in courting women, I'd rather talk to her in person instead of over the phone or via SMS, whatsapp, etc. I could go on.
Posted via RS Mobile

The thing is they know they have good reliability in terms of reception, service, and speed. Being a UBC student, gotta have my reception but Mobilicity/WIND ain't gonna be able to provide me with what I need.

Mobilicity/WIND don't have the bands to have iPhone capability and that means all those follow the trend are stuck with the big 3 (I don't know if Bell/Telus has the iPhone but I'm assuming they do...). There's a lot of people using iPhones out there and Rogers knows that these people don't mind dropping $$$ for a new iPhone every few months/paying expensive plans for that tempting 6GB (lol when you can have unlimited data with Mobilicity =/ )

I have an Android so I don't give a crap about iPhones. It would be awesome to jump ship to Mobilicity but they don't seem reliable enough for me at the moment. Damn choices :yuno:

gawd damn i hate rogers. piece of shit they can go and burn

i left them a couple weeks back

And this is exactly why they're slowly going to go downhill, publicly stating your non high roller customers dont mean anything? Yeah, great strategy guys LOL

LMAO their smartphone customers i bet are mostly the Apple Fanboys/girls with their iPhones...

So basically what he's saying is as long as they're all suckas and will throw away a couple hundies for cellular service per month its all good

well... someone has to pay for the fancy network upgrades (LTE) and coverage (service out in the boonies...)

although i dont agree with putting into words and getting bad PR for what has been bloody obvious.

I don't see a problem with their strategy. They have Fido and Chat-R to compete at the low end.

This reminds me of people who shit on Air Canada all of the time. WestJet is great if you fly like twice a year. But, if you travel more than that, Air Canada isn't so bad. Aeroplan rewards, the Maple Leaf lounge, the availability of first class seating, etc are reasons why they have customers.
Posted via RS Mobile

They're just stressing the fact that they are a "Premium Brand" and if you will have to pay a premium price for it. Their strategy will work.. because I know too many people out there that don't care how much their plan costs. As long as they have what they want, they don't give a flying fuck.

LOL! Yes! This!

Somebody feels my pain and agony! :D

i hate to admit this the only reason y i'm still with fido is because wind/mobi doesn't do iphone. The moment they do i'm jumping ship.

eventually, those BIG SPENDERS will think they're ripped off and leave too.

What a load of shit.

then you get SLAPPED with a ECF, :fuckyea:

i'm not currently on contract. I don't think I will ever sign a contract again. The only reason why I'm still with fido is for the reason i listed above. I'm just waiting for the right moment.

Until Wind/Mobi can obtain a lower spectrum, I would argue that the jury is out on Rogers' strategy.

soon... very soon the auction will happen...
cant wait... after the auction, i think their prices will jump up a bit, hopefully not too much... good thing i got a good plan..

the thing about rogers and fido is that there are so many other fees to pay along with your bill when a lot of other companies dont charge them