Eff-1 | 03-10-2012 05:34 PM | Quote:
Originally Posted by Gridlock
(Post 7825619)
The government courted Telus(according to the news, so who the hell REALLY knows) but I think the problem was they wanted to double dip with Bell, or no one had thought that the white caps had their own deals in place.
Either way, they fucked up. | You'd never be able to double up because most sponsorships in this town are based on category exclusivity. In other words, once you sell the rights to a company, the contract will not allow your competitors to also have a presence. Problems inevitably arise though when building owners have one agreement but tenants and/or building users have their own.
For example, back when the All Star game was in Vancouver there was a behind-the-scenes brouhaha because GM had naming rights and vehicle exclusivity inside GM Place. However the NHL went along and sold automotive sponsorship for the All Star game to Dodge. Fireworks resulted.
There are creative ways around it though. For example, Pizza Hut currently has sponsorship of the Canucks as "official pizza" (which I am guessing was bundled as part of the deal when Pepsi won the soft drink rights last year), BUT you'll still see Boston Pizza rinkboards. How come? They adjusted the contract so they are the official "sports bar". lol.
Anyways, back on topic, the major problem here is the Whitecaps keep referring to the building as the Bell Pitch as part of their deal with Bell but that was never agreed to or endorsed by BC Place who were trying to court TELUS. This decision is basically the government trying to keep the Whitecaps happy.
I predict there will now be a legal dispute between the Whitecaps and PavCo to get rid of the name "Bell Pitch". Once that is settled, PavCo will go back to and try and convince them to reinstate the deal with TELUS. By that time there will have been an election possibly so who knows what will result. |