REVscene Automotive Forum - Shell Oil ad contest

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Shell Oil ad contest

So, Shell Oil has decided to capitalize on social media

Quote:

Here at Shell, we’re committed to online social media. After all, it’s the fuel that lubricates the engines of internet communication.

In June, thousands of you demonstrated this by explaining, online, how Arctic energy production will transform the world and possibly provide affordable fuel for several years.

Today, we want to take the Arctic Ready message offline, directly to the drivers who benefit from Shell’s performance fuels. That's why we're launching a new campaign (deadline this Thursday!), from which the best ads will be printed and posted in strategic locations worldwide. With your help, we at Shell can tell the world how pumped we are about Arctic energy, and take the Arctic Ready message to Arctic-enthused drivers everywhere.

So take a moment to add your own slogan to our beautiful new collection of images. The next place you see it might be your own rearview mirror.

Because tomorrow is yesterday, accelerated.

Let’s go.

How in the world could this go wrong??

Let's Go Public! Ad Contest Gallery | Shell

I have heard this happened to GM as well....oh, the lols!

is this for real? who had this bright idea.... :lol

:lol and I wondered why I could never get a job in marketing...

this says it all...

Attachment 12444

:haha:

Wonder how long it will take them to close the contest, remove the site, and pretend it never happened...

lol epic company fail

So all you win is having your ad with no name on it posted worldwide, yet no one but your friends around you know this (if they believe you first though). That's it?

Quote:

Originally Posted by StylinRed (Post 7977966)

is this for real? who had this bright idea.... :lol

Looks like greenpeace. Don't you guys look at the TR..URL? Actually, it's a pretty genius idea. :lawl:

http://arcticready.com/sites/default...dc64afea_0.jpg

it's shut down now lol

Surprisingly well done, in that I didn't even think it was a fake, BUT, you start clicking around and all the other links(careers, corporate info) it ALL comes back to "let's go social media campaign".

Then, the whois information.

Registrant:
c/o ARCTICREADY.COM
P.O. Box 821650
Vancouver, WA 98682
US

Registrar: Domain.com
Domain Name: ARCTICREADY.COM
Created on: 29-APR-12
Expires on: 29-APR-13
Last Updated on: 09-MAY-12

Administrative Contact:
@PRIVACYPOST.COM
c/o ARCTICREADY.COM
P.O. Box 821650
Vancouver, WA 98682
US
+1.360-449-5933

Technical Contact:
@PRIVACYPOST.COM
c/o ARCTICREADY.COM
P.O. Box 821650
Vancouver, WA 98682
US
+1.360-449-5933

And, then where the site is hosted:

https://mayfirst.org/

A left of center, save the earth type site.

Damn, I was really hoping that Shell was just that dumb.

thanks, buzzkill.

:okay:

The site is a spoof built by greenpeace:

Spoof campaign attacks Shell | canada.com

lol trolled.

Well played, Greenpeace.