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-   -   Henrik Fisker Resigns as CEO of Fisker Automotive (https://www.revscene.net/forums/681657-henrik-fisker-resigns-ceo-fisker-automotive.html)

heleu 03-13-2013 10:02 AM

Henrik Fisker Resigns as CEO of Fisker Automotive
 
Henrik Fisker resigns as executive chairman of Fisker Automotive

Quote:

Henrik Fisker, founder and executive chairman of struggling plug-in hybrid vehicle maker Fisker Automotive, has resigned.

In his e-mail to Automotive News, Fisker wrote: "The main reasons for his resignation are several major disagreements that Henrik Fisker has with the Fisker Automotive executive management on the business strategy." The company, in desperate need of capital to launch a new model, reportedly has been talking to Chinese investors.

Henrik Fisker, 49, confirmed his resignation in a phone interview today and declined to comment further. The move ends his dream of launching his own car company, which the acclaimed Danish designer once described as "running over fire while people are whipping you."

Fisker was a top design executive for BMW, Ford Motor Co. and Aston Martin before starting Fisker Automotive in 2007.

Tony Posawatz, who became president and CEO of the company in August, said this morning that he had just been made aware of the resignation. Posawatz previously was vehicle line director for the Chevrolet Volt plug-in hybrid.

Asked how the company was faring, Posawatz said, "We're in the midst of some serious negotiating."

News reports last month said that a Chinese holding group, Zhejiang Geely, which owns Volvo, leads the bidding to take over Fisker Automotive.

Seeking capital

Fisker Automotive has been seeking capital to launch its second vehicle, the Atlantic, after the U.S. Department of Energy froze most of a $529 million U.S. Advanced Vehicle Technology Loan when Fisker Automotive fell short of production goals.

Henrik Fisker styled the company's first vehicle, the Karma, which it launched in late 2011. The car had a base price of $102,000. In December, the company told The New York Times that it sold about 1,800 units before production was suspended last summer. It had been built in Finland by contract manufacturer Valmet Automotive.

Fisker has been seeking to develop the Atlantic, a sedan that it planned to build in a former General Motors plant in Wilmington, Del. The Atlantic was expected to sell for about $55,000.

But the fledgling company ran into a series of problems. In May 2011, the federal loan money stopped flowing, shutting off a key source of capital -- and also making Fisker a target of Republican rhetoric during the 2012 election season.

Henrik Fisker relinquished the CEO role in February 2012, when the company hired former Chrysler Corp. CEO Tom LaSorda to take that position. LaSorda left in August when Posawatz was hired.

Fisker remained executive chairman. In that role, Fisker's jobs included building the brand in global markets and the design of future Fisker models.

In March 2012, a Karma battery pack shut down while it was being tested by Consumer Reports. The company said it had reacted properly after detecting a fault, but had to replace batteries in existing vehicles.

Fisker Automotive raised $100 million in private equity investment in September, but suffered another setback then when Consumer Reports criticized the Karma and refused to recommend it. Then in October, the Karma battery supplier A123 Systems entered Chapter 11 bankruptcy, emerging in January with a new owner, Chinese supplier Wanxiang Group Co.


http://media.caranddriver.com/images...-s-787x481.jpg

No surprise really given the recent performance of his company. I saw a few Fisker Karma's when I was in LA last year and they looked pretty cool. But the product doesn't seem refined enough for the price tag.

vantrip 03-13-2013 10:32 AM

still can't get over the weird mustache grille

Harvey Specter 03-13-2013 02:27 PM

It's basically a $50kish car in drag, no one in there right mind that has $100k to spend on a car would buy this thing. Sure it's a nice looking car and has the "cool" factor but that's all it has.


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