tiger_handheld | 09-23-2013 12:42 PM | said it before, say it again, blackberry's downfall - trying to capture the consumer market and compete with apple/android. should've stuck to the suits and provided what business needed (read : a business phone with less useless bs). They didn't play up on the fact that the worlds most powerful man (to many, maybe not to others) used a blackberry. If it's good for Obama, it's good enough for Joe Executive and Bob Manager. Instead they bought in Alicia Keys(wtf?) and drove around vans to fairs and promoted BBM to highschool kids that couldn't afford a $60 monthly plan (wtf?). Why not spend that cash on some corporate schmoozing trying to get back 20% of clients that brought in 80% of dough?
i personally think they can still be a good hardware provider and being out of public eye for a while will help. BBM will not be the future when there are millions of competing programs (imessage, skype, wechat, whatsap). Once you and your group of friends have whatsapp installed, why bother switching to BBM? BBM would become a lot more useful in a corp environment where security exceeds everything else and by releasing to apple/android they are gonna lose that too. if i was mr.H I would cancel all plans to share BBM across platforms, develop a new phone for the suits, keep it at a premium with features to back it up, keep BBM and add features like air drop/s beam, play up the fact that if it works for Obama, it will sure as hell work for you - make it the swingline of office phones |