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Vancouver Auto Chat 2016 VAC Community Head Moderator: Raid3n

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Old 11-14-2013, 10:00 AM   #1
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The Return of Datsun


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The Datsun story began a new chapter Monday with the world premiere of the returning brand and its first model, the GO.

CEO Carlos Ghosn unveiled the attractive hatchback at a showcase event in India, with Datsun joining Nissan and Infiniti as Nissan Motor Company’s third marque.

...

“We’re bringing it back and giving it a modern shape, with modern technology that is particularly aimed at the high-growth market, addressing the segments where Nissan has no offer,” said Ghosn.

...

The all-new GO, on sale in India from early 2014, promises to combine space for five with impressive fuel-efficiency and acceleration at a price well below 400,000 rupees ($6,700).

...

More new Datsun vehicles and markets are planned, with the brand debuting in Indonesia, Russia and South Africa by the end of next year.



http://reports.nissan-global.com/EN/?p=12000#!

Looks like Datsun is set to be Nissan's "Off-Brand" in emerging markets. Whats next? The return of Plymouth? Will we see a 2018 Mercury Zephyr grace the streets of Tajikistan?
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Old 11-14-2013, 10:42 AM   #2
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Looks like an Aveo from the front and a Yaris from the rear.

Mission accomplished Nissan.
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Old 11-14-2013, 10:50 AM   #3
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Here I thought we could see some cool Datsun cars like the wonder years

Please bring something that channels a 510! I want to build a 510 soo bad!
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Old 11-14-2013, 10:52 AM   #4
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Old 11-14-2013, 11:10 AM   #5
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Did not see that coming
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Old 11-14-2013, 11:36 AM   #6
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Here I thought we could see some cool Datsun cars like the wonder years

Please bring something that channels a 510! I want to build a 510 soo bad!
Given that 510's and Corolla SR5's of the same era, were very similar (aside from the 510's having IRS) and looking at current model Corolla, I think we're better off living in the past.


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Old 11-14-2013, 11:46 AM   #7
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Lol the return of Datsun a la Ghosn will have purists up in arms
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Old 11-14-2013, 11:47 AM   #8
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At $6700, I'm assuming that it's pretty bare bones ... Low price due to lack of safety requirements in India?
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Old 11-14-2013, 12:10 PM   #9
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I'd expect the relative failure of the Tata Nano, Nissan is using their manufacturing punch to try to fill the market that Tata couldn't. But they don't want to put a potential dog on the Nissan brand so they're testing the waters with a defunct label from years gone by.

In fact, the only reason this is making news is because of the revival of the Datsun brand.
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Old 11-14-2013, 02:22 PM   #10
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Came in this thread expecting something like this..



But
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Old 11-14-2013, 02:46 PM   #11
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Im disappointed...
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Old 11-14-2013, 02:56 PM   #12
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shame on them for using that brand name on cars like that.

The original Datsuns that came out had goods / mechanical technology in them that rivaled or bettered the more expensive competitors but yet at a super affordable price in a tough as nails reliable package.


their trucks, their 510's, fairlady roadsters, and of course the Z. all were great stuff for the masses of their time!
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Old 11-14-2013, 07:41 PM   #13
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On a business viewpoint, it makes sense to sell a low-cost car in India to meet that market's needs.

In fact, at $6,700, it's actually a medium priced car in India.

See here:
Hyundai Car Prices in India, New Hyundai Car Prices 2013, Make Car Price List

1 lakh = 100,000 Rupees.

The Datsun brand was phased out in 1986, so many NEW car buyers are not familiar with or know about Datsun.

For direct foreign investment, a foreign company must partner with a domestic company via a joint-venture.

In this case, Nissan joined with Mahindra & Mahindra Limited in India, so it is almost certain that car parts will be shared among Datsun new cars and other Indian made car brands... to reduce costs of course.

http://en.wikipedia.org/wiki/Renault_India_Private_Limited
All in all, perhaps not to dilute or "endanger" the Nissan brand, Mr. Ghosn decided to restart Datsun in India instead of devaluing the Nissan brand by selling low-cost Nissan cars in India (currently Nissan sells the regular Nissan model line in India at much higher prices).

It will be interesting to see what happens... and if the Datsun brand will be revived in North America.
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Old 11-14-2013, 08:13 PM   #14
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Lol the return of Datsun a la Ghosn will have purists up in arms
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Lol the return of Datsun a la Ghosn will have purists up in arms
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Old 11-14-2013, 08:15 PM   #15
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nice Titty Nano, Nissan
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Old 11-14-2013, 10:57 PM   #16
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Even this ^ is a far better looking Datsun than what I see in the OP.

I hope Shiva destroys this shit.
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Old 11-15-2013, 12:51 AM   #17
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Old 11-15-2013, 12:52 AM   #18
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Meanwhile in Korea...

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