REVscene Automotive Forum - Lamborghini to cap car production, building just 3,500 units annually

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Lamborghini to cap car production, building just 3,500 units annually

Quote:

Lamborghini has vowed to keep its cars exclusive despite an ambitious growth plan for the brand overall.

The company delivered 3,245 cars last year, representing a 28-percent jump over 2014 sales and more than doubling volume from 2010. The climb was driven by the Huracan, with the 'entry-level' Lamborghini accounting for approximately two out of three sales.

The Raging Bull hopes to keep pushing to 7,000 vehicles by 2019, however buyers should not expect showrooms to be flooded with more cars. Chief executive Stefano Domenicali told Reuters that supercar output will be limited to 3,500 units annually, an increase of less than 10 percent over last year's sales.

The Italian marque's growth strategy hinges on the Urus SUV, due to arrive on the market in 2018. Some buyers could be forced to join waiting lists for the Huracan or Aventador, but Domenicali claims the company will "push like hell" to grow Urus sales at a quick pace.

"We will not, clearly, give up on our DNA, which is to produce super sportcars," he promised.

Rival Ferrari is taking a different approach, capping output at 9,000 to 10,000 units by the end of the decade. Chief executive Sergio Marchionne has flatly rejected the idea of a high-riding model adorned with a Prancing Horse badge, earlier this year proclaiming "you have to shoot me first."

wow , props to lambo, I will buy them in the future.

o wait a minute.......

There so far from being exclusive cars so producing fewer will do very little for them at this point.
Sounds more like the VW diesel issues reaching into other pockets and having effects for Lambo now.

It's all about profits and making stupid limited production models to gauge more money. It's like the new Ford GT, it was suppose to be a limited run car but Ford is making more. I bet you'll see a good 5 year run with the new GT.

Hey we are selling less cars, but you have to pay 200k over MSRP to get one because so xxx-clusive

Works well for filthy rich people who have more money than brain or just don't give a shit.

If it isn't obvious enough, it's just a marketing ploy/gimic, with the objective of getting people to think that it is very limited.

Sure, they set a production limit for next year...

And then raise it the year after that, and the year after that... etc.

It's rhetorical really.