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-   -   City of Vancouver to vote on new $8K logo (https://www.revscene.net/forums/711771-city-vancouver-vote-new-%248k-logo.html)

xjc11 02-22-2017 05:00 PM

Selling logo
$5000 OBO
no lowballs
http://i.imgur.com/YsEo5AM.jpg

Noir 02-22-2017 05:06 PM

Quote:

Originally Posted by underscore (Post 8824764)
That's not a logo, that's literally just some fucking text. How the hell does that cost $8k and how the hell does a city have a "brand"?

Take it from a Graphic/Web Designer.


My guess, a chunk of the cost is mainly licensing. If they didn't create the font themselves, they have to pay for licensing to use the font commercially and at the scale of how commercial the font will be used.

trip 02-22-2017 05:29 PM

www.fiverr.com

i-vtecyo 02-22-2017 05:50 PM

where is the city getting all this extra money from to spend on useless dull designs like this crap?

Inaii 02-22-2017 06:01 PM

Quote:

Originally Posted by underscore (Post 8824764)
That's not a logo, that's literally just some fucking text. How the hell does that cost $8k and how the hell does a city have a "brand"?

It's called a wordmark. Logo Design 101: The Wordmark

Traum 02-22-2017 06:05 PM

Quote:

Originally Posted by i-vtecyo (Post 8824827)
where is the city getting all this extra money from to spend on useless dull designs like this crap?

Why did you think our property taxes got hike again? :fuuuuu:

dapperfied 02-22-2017 06:09 PM

8K to license the font or not, I'd take more pride into designing a logo. Especially when it's for CoV, an opportunity like this does not come often. Do a great job, everyone would admire your work and you'd get more exposure for business.

I seriously wonder who the agency is, because this would just bring bad reputation. I guess it's good that they remain behind doors lol.

6o4__boi 02-22-2017 06:47 PM

foi request everything and all the discussions regarding the logo before they delete everything

:lawl:

Nlkko 02-22-2017 07:02 PM

Current logo is beautiful. No need to replace.

dark0821 02-22-2017 08:11 PM

its ok.. thats a bargain... you want to know how much SFU paid to get the new logo?

White letters in a red box...? Try hundreds of thousands....

Traum 02-22-2017 08:35 PM

Quote:

Originally Posted by dark0821 (Post 8824853)
its ok.. thats a bargain... you want to know how much SFU paid to get the new logo?

White letters in a red box...? Try hundreds of thousands....

Oh, don't get me started on that retarded logo... As an SFU alumni, I was furious. There was absolutely nothing wrong with the old crest / coat of arms, and I thought this infatuation with "modern" and "minimalist" styles was pretty stupid.

But that SFU logo change wasn't the only time when SFU messed with its crest / coat of arms. ~10 years ago, they also tweaked their old coat of arms as well, and I didn't appreciate that either.

http://www.sfu.ca/archive-sfunews/fi.../old-crest.jpg
https://upload.wikimedia.org/wikiped...at_of_arms.png

Top was the old. Bottom is the current revised one.

twitchyzero 02-22-2017 08:40 PM

^ probably for PC reasons they were pressured to remove the cross of the old CoA

back to CoV, i'm trying to understand how the existing logo confuses the ESL population?

I get that 8k is probably peanuts for new branding but hell, if that money could've been spent plowing a neighbourhood or two instead...

did a quick search....from an outsider perspective, logo biz seems like scam biz

research and reference can probably be easily grouped together as is sketching and reflection\

and who the hell pays $700 on PS? it's $10/mo


Quote:

The design process of a professional logo designer usually consists of:

The Design Brief: They conduct a questionnaire or interview with the client to get the design brief.
Research: They conduct research focused on the industry itself, on its history, and on its competitors.
Reference: They conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.
Sketching & Conceptualising: They develop the logo design concept(s) around the brief and research. They use creativity and know how to design a logo.
Reflection: They take breaks throughout their design process. This lets their ideas mature and lets them get renewed enthusiasm and receive feedback.
Presentation: They then choose whether to present only a select few logos to the client or a whole collection.
Celebration: They then drink beer or eat chocolate or sleep or start on next logo design. Or a combination.
Do you believe doing all of that costs $5.00?

On that note, did you know that the software to make the logo is USD$700 in itself, let alone the computer that it has to be installed onto or the costs associated with the essentials… paper, ink and an internet connection.
http://justcreative.com/2008/05/22/w...ost-5-dollars/

knowing how Canadian politician like to nuthug China so much...yep it would've been done in simplified

Quote:

Originally Posted by yray (Post 8824755)
^dude, thats traditional... needs to be simplified


Armind 02-22-2017 08:45 PM

As a designer, research and concept development takes up most of the time.

I've followed justcreative when I was in school, great designer. That article was written in 2008, Adobe Cloud was not around during that time lol.

If logo business is a scam, everyone would be doing it thinking they're designers.



Speaking of city logo rebrands, this one is by far my most favourite one:

http://www.behance.net/gallery/276451/city-of-melbourne

MrPhreak 02-22-2017 08:50 PM

I can't believe it got voted in at 7-2

The news was pointing out that they were already using the new logo on publications in city hall even before the logo was voted in... obviously they made the decision long before the vote

dapperfied 02-22-2017 09:06 PM

http://i0.kym-cdn.com/entries/icons/...aF_400x400.jpg

Traum 02-22-2017 09:10 PM

FailFish

I'd have to say the practice doesn't surprise me at all. Moonbeam has been known to hold public hearings in one evening, but already have all the construction work scheduled to go the next morning. (It was some bike lane construction thing in DT.) For him, any public consultation or formal procedures are strictly procedural.

bananana 02-22-2017 09:14 PM

I've spent a lot of time working on capital projects for various Governments. You see the end product of the work but you're not seeing all the concept/brief stuff, design research, market testing and the completely ridiculous amount of client coordination that these projects take. Considering my personal dealings at CoV at $8k these poor sobs would be making pennies per hour.

Eatman 02-23-2017 12:10 AM

looks like the new shitty logo has been approved....... sigh

Quote:

VANCOUVER (NEWS1130) – Don’t be surprised if you see new City of Vancouver logos popping up around you.

City council has approved a new design.

While a majority of councillors voted in favour of the new look, there were two who voted against the eventual change.

The NPA’s George Affleck was concerned about how bland the new logo is and he says there was some concern about the lack of process with the public in any capacity. He feels people in general seem very disappointed with the new logo.

Affleck says the changes won’t come cheap.

“One of the challenges, is that when you change the logo, we may not do the changes overnight on all the structures, but it will happen over time and that will cost into the hundreds of thousands of dollars for the city and I don’t think there is a need for that. I think we could have spent that money on more important things.”

He says the argument to make the change was a way to support digital marketing and international communication.
City of Vancouver approves new logo, not all councillors approve - NEWS 1130

Timpo 02-23-2017 12:27 AM

So why did they need that new logo?? :confused:

Mr.HappySilp 02-23-2017 07:18 AM

They could have easily held a contest for people to design a logo for free. The winner will be decided by vote online and the winner will get an cert or a metal from City of Van.

A lot less cheaper, more creative ideas, and it encourage more arts studends to come out.

underscore 02-23-2017 07:31 AM

Quote:

Originally Posted by Noir (Post 8824818)
Take it from a Graphic/Web Designer.


My guess, a chunk of the cost is mainly licensing. If they didn't create the font themselves, they have to pay for licensing to use the font commercially and at the scale of how commercial the font will be used.

If that's a font that needs to be licensed and it's part of the $8k then maybe that isn't so bad, but from the sounds of it I'm not sure that's the case.

6o4__boi 02-23-2017 08:00 AM

Quote:

Originally Posted by bananana (Post 8824866)
I've spent a lot of time working on capital projects for various Governments. You see the end product of the work but you're not seeing all the concept/brief stuff, design research, market testing and the completely ridiculous amount of client coordination that these projects take. Considering my personal dealings at CoV at $8k these poor sobs would be making pennies per hour.


haha this

The amount of bitch moaning and nit picking at some of these projects make me question the level of sanity that these people have. I've seen straightforward projects be bogged down because someone doesn't like a certain detail and will propose additional time discussing useless detail only to turn around and say, "yeah, ok, maybe the original idea wasn't bad" after wasting everyone's time.

yray 02-23-2017 08:08 AM

http://www.idahostatesman.com/news/s...catello%20flag

I'd say the pocatello logo looks better than ours.

GS8 02-23-2017 08:47 AM

Might has well have used Comic Sans

Because this whole thing is a joke...

FerrariEnzo 02-23-2017 09:24 AM

how does that even count as a "Logo"?

I guess someone's pocket was feeling a bit empty...


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