[Ax2-Y]

That new Tide commercial claims they have half the water in their detergent when compared to the next leading brand. Why is there water in there anyways? we pour the stuff into the machine to be mixed with water anyways...

why not make it even more concentrated, use less each load, and save plastics from packaging?

[Marco911]

You can always buy powder detergent if you don't want any water

[InvisibleSoul]

Maybe because if it was more concentrated, it would be too thick?