[flameboy54]

http://www.blogcdn.com/www.luxist.com/media/2009/04/audigierwines.jpg

There are some rather flashy wines out there but perhaps none showier than the ones from Christian Audigier, he of the Ed Hardy brand and his own fashion label. Audigier is a brand obsessive. This is a man with his logo tattooed across his back. And the Audigier and Ed Hardy style is instantly recognizable and provokes an immediate reaction even if that reaction is less than positive. But what's surprising is that, at least according to the LA Times's Dan Neil, Audigier's wines aren't half bad.

The wine is bottled in France by the Castel Group and imported by Nicolas Wines in Connecticut and there are two price points: the Ed Hardy label goes for $10, and the Christian Audigier label is $20. And if your first reaction is "I wouldn't be caught dead drinking that" that's just fine. This wine isn't for those accustomed to perusing the aisles with a copy of Wine Spectator in their hands, it's designed to attract new drinkers and to show that wine can be playful. These days the French wine industry could use a little help and if there's anything that Christian Audigier seems to know about it's mass appeal. His website for the wines has the url www.thecoolwine.com and bears the tagline "it's not just a wine, it's a lifestyle." The wine also has its own MySpace page. The wine doesn't tout its French origin (the wine website makes no mention of it) but at least it is getting French wine into new hands.


http://www.luxist.com/2009/04/29/can-christian-audigier-make-french-wine-cool/

*shakes head* Speechless...not in a good way.

[Harvey Specter]

It's no wonder why LA was voted the worst dressed city in the US, Vancouver is right up there as well.

[rsx]

I wouldn't mind trying it (for 10-20 bucks), it's a cool looking bottle to be honest.

[trip]

/FACEPALM

[InvisibleSoul]

We saw the Ed Hardy liquor down in Vegas last week... didn't know it was such cheap stuff.

[Presto]

I'm sure there'll be some equally, tasteless wine glasses to go with the bottles. I mean, how else are poseur douchebags supposed to let people know what they're drinking.

[winson604]

I wouldn't mind trying it (for 10-20 bucks), it's a cool looking bottle to be honest.

you probably have the t shirts too don't you?

Seeing Ed Hardy and CA making everything now is just sad

[Lomac]

Wow.

Now, I'm not an EH or CA fan at all but I kinda like how he's given the whole snobbish wine field a bit of a boot in the ankle.

[Cman333]

I would buy it just for the bottle. Just kinda a funny thing to show guests. HAHA.

Anyone seen that BLING water? Fucking $60 CAD for a bottle of water bottled in beverly hills.

That's dumb

[winson604]

I would buy it just for the bottle. Just kinda a funny thing to show guests. HAHA.

Anyone seen that BLING water? Fucking $60 CAD for a bottle of water bottled in beverly hills.

That's dumb

lol yea saw that shiet before. Your right it's fucking dumb

[flameboy54]

I'm sure there'll be some equally, tasteless wine glasses to go with the bottles. I mean, how else are poseur douchebags supposed to let people know what they're drinking.

I thought they drink straight outta bottle, you know, being so hardcore and all.

[KingDeeCee]

Wow. My friend bought a can of Ed Hardy energy drink once? I laughed at him.

[BoneThug]

for 20$ thats not THAT bad, especially if the wine is worth the price, which the article said it was.

[trip]

i was at the mall last week and saw CA watches
UGLY AS FCUK

[Nightwalker]

Hate most the clothing, and a lot of people that wear them, but no problems with a wild wine bottle. Especially if it's decent wine, not like I'm wearing it!

[Marco911]

I wonder why he didn't use a California winery, since the brand comes from Cali.

[fanatiX]

i thought these would be at least $100-$200, like you know, the typical CA articles pricing

[SkinnyPupp]

Those bottles are actually pretty cool. Those gaudy designs work better on a bottle than they do on clothing.

[rsx]

you probably have the t shirts too don't you?

Seeing Ed Hardy and CA making everything now is just sad


lol, nope. I don't think I'd be caught dead buying an $80 muscle tee.

There's a difference between parading around in an ostentatious tee and buying a cheap bottle of wine (with nice graphics) and drinking it with some buddies at home..

NT, NT on trying to incite some hate :thumbsup:

[BoneThug]

also most CA EH stuff is made for highschool kids now. 20$ is their price range

[murd0c]

fuck I would buy a couple bottles and sell it to idiots up here for $100

[The_AK]

and wtf does christian audigier know about making quality wine?

[JSALES]

i remember when i was down in Cali last year, i read this article saying that CA and Ed Hardy was like the new FUBU for black people and that it was for gay black people. Heard you get clowned a lot for wearing that shit in Cali haha

[wahyinghung]

I won't mind trying them as well for $20-30 a pop

[asahai69]

id rather get a 3L jug of carlo rossi for 22 bucks. top of the line wine.

[JSALES]

http://www.vaporsmagazine.com/2008/07/ed-hardy-is-the-new-fubu/

haha

[death_blossom]

http://www.vaporsmagazine.com/2008/07/ed-hardy-is-the-new-fubu/

haha

oh snap, Fruit Loops tshirts and jeans!

http://www.vaporsmagazine.com/wp-content/uploads/2008/07/under-the-hood-5401.jpg

[Roach]

I'd rather drink rice wine out of a paper bag.

Kev

[Hot Karl]

you guys need to grow the fuck up and look at something objectively.

it's reasonably priced wine from france. that's all. it's not like CA is sitting at home stomping grapes and shit.

i'm not a big fan of a lot of companies but if they offered a solid product at dirt cheap, i'm not so brand obsessed that i'd dismiss it because it's _____ brand.

/doesn't own any affliction/edhardy/ca

[donot521]

Awesome! Gangsta Wine!

I bet all the gangsters in Vancouver will want to try this shiet! Then this shiet will be banned inside the club lol

[misteranswer]

and wtf does christian audigier know about making quality wine?

Nothing. That is why as the article states someone else is making it and another group is importing it. He's just putting his brand on it.

[hotjoint]

Ed Hardy and CA shit is overpriced and trash. Can't believe people waste their money on that shit

[CorneringArtist]

Ed Hardy and CA shit is overpriced and trash. Can't believe people waste their money on that shit

I second this. The wine is another excuse for LB's to blow more money on something just because it's got the Ed Hardy name on it.

[Shun Izaki]

Wow... they're just milking this shit.

This just in, fake EH/CA for kids who's parents can't afford it. Fake wines too? XD

[Vansterdam]

those bottles look preety cool. LOL@ fruitloops brand

[penner2k]

I would wear that fruit loops shirt..
"follow your nose"
awesome

[Shun Izaki]

RS groupbuy on fruitloops stuff??

[Jermyzy]

I would buy it just for the bottle. Just kinda a funny thing to show guests. HAHA.

Anyone seen that BLING water? Fucking $60 CAD for a bottle of water bottled in beverly hills.

That's dumb

Hey, Urban Fare also sells canned oxygen for $40/bottle. :haha:

[MDMA]

i heard the CA club in vegas is nuts

[Harvey Specter]

i heard the CA club in vegas is nuts

Yup, pretty crazy.

[Leung_Dog]

i heard the CA club in vegas is nuts

yah its funny though cuz anyone that works there is in like CA t-shirts so the guy picking up my beer after i was done was wearing a 200 rhinestone t-shirt and i thought the other guy wearing a CA t-shirt was also working and i almost handed him a glass but he was just there to chill hahahh. don't wear CA to the CA club is my only advice hahaha.