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09-18-2009, 01:27 AM
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#1 | | y'all better put some respeck on my name
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| The world's 10 most valuable brands in 2009
Here's a look at the world's top 10 most valuable brands:
1. Coca-Cola, up 3 percent to $68.73 billion
2. IBM, up 2 percent to $60.21 billion
3. Microsoft, down 4 percent to $56.65 billion
4. GE, down 10 percent to $47.78 billion
5. Nokia, down 3 percent to $34.87 billion
6. McDonald's, up 4 percent to $32.28 billion
7. Google, up 25 percent to $31.98 billion
8. Toyota, down 8 percent to $31.33 billion
9. Intel, down 2 percent to $30.64 billion
10. Disney, down 3 percent to $28.45 billion
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Sources: Interbrand's Best Global Brands report (including details on methodology) is at http://www.interbrand.com ; previous years's ranks at http://www.interbrand.com/best_global_brands.aspx Quote:
By EMILY FREDRIX, AP Marketing Writer Emily Fredrix, Ap Marketing Writer – Fri Sep 18, 12:34 am ET
Consumers lost trust in brands this year as the recession deepened, according to an industry report released Thursday, although longtime staples Coca-Cola and IBM retained their spots as the world's two most valuable brands.
This is the first time the combined value of the world's top 100 brands as ranked by Interbrand, a branding agency, has fallen in the 10 years Interbrand has assessed them.
The list's total value, including brands like Google Inc., Nintendo and Sony, fell 4.6 percent to $1.15 trillion, Interbrand estimates.
"That says something about the environment that we're in, especially when you consider that brands are by nature less volatile than business valuations," said Interbrand CEO Jez Frampton, who called a company's brand its most valuable asset.
The environment — a recession the likes of which the world hasn't seen for decades — has eaten away at people's trust in specific brands, starting with financial companies, he said. Consumers even started to question retail brands as stores slashed prices to get sales, leading consumers to wonder about pricing, and why they had to pay so much before.
"All of these things lead you to re-evaluate the nature of the relationships that we have with brands and indeed how confident we feel in brands to live up to the promises they make," he said. "Brands are promises which we value and are prepared to pay for and if we feel those promises have been broken we're less likely to trust."
Brands are more than just names, colors or logos — think Coca-Cola's red or McDonald's golden arches. A brand includes all the elements of a product or service from its design, ingredients and manufacture to its marketing, advertising and logo.
A well-honed brand evokes in consumers an emotion and a promise of what it will deliver, without the consumer having to do much — if any — research, said Allen Adamson, managing director at branding firm Landor Associates. Brands are important for all businesses, and critical in categories that have direct consumer contact, like autos, he said.
"In a cluttered world where people are time-compressed, brands are short cuts to help them make decisions," he said.
Each year, Interbrand ranks companies by the amount of their revenue that is attributable to their brands, using a formula that takes into account the brand's future strength and its role in creating demand, whether among consumers or business customers or both.
The firm assigns a monetary value to each brand and measures annual growth, in this case from July 1, 2008, to June 30, 2009.
Given the recession, it was not surprising to see financial companies posting the steepest decline in their brands' values this year, with drops by American Express (now number 22, down from 15) HSBC (now 32, down from 27), Citi (now 36, down from 19), and UBS (now 72, down from 41). Merrill Lynch and AIG both dropped off the list.
Automakers also dropped in the rankings as their sector's sales slumped in the recession. In addition, major U.S. automakers General Motors Corp. and Chrysler Group LLC received government aid to stay afloat, which generated negative feelings among consumers. Neither of those brands made the top 100 Interbrand list.
Even Toyota's brand — top-ranked among auto companies at number eight, down from 6 in 2008 — suffered, while BMW went from 13 to 15, and Ford was unchanged at 49. Honda edged up two slots to 18.
Despite the economic uncertainty, the top 10 brands this year stayed relatively stable, with Coca-Cola Co. in the first slot, a place it has held since the rankings started in 2000. The soft-drink maker retains its recognition around the world, Frampton said, and it has been releasing new products as it hopes to woo consumers shifting to healthier juices and teas.
Coca-Cola's brand value rose 3 percent in 2009 to $68.73 billion, while IBM's gained 2 percent to $60.21 billion.
The technology giant, often known as "Big Blue," also rolled out new products that increased the value of its brand in 2009, according to the report. The company — which sells computer servers, software and technical services to businesses — received more than 4,000 U.S. patents during the period, marking the 16th straight year it has received the most.
Rolling out new products keeps customers interested and spending, even in a recession, Frampton said. Companies can't be idle when times are tough, he warned.
"Innovation is the bedrock of any successful company in the future," he said. "Nobody can stand still nowadays."
The remaining brands in the top five all lost value but retained their ranks from last year. Microsoft's brand value fell 4 percent to $56.64 billion to take third, while General Electric's value fell 10 percent to $47.77 billion for fourth. Nokia lost 3 percent to place fifth at $34.86 billion.
The value of online giant Google's brand grew the fastest in the world again, rising 25 percent to $31.98 billion to place seventh, up from 10th place last year and 20th the year before. Frampton said the company's brand growth is "miraculous," though the report notes that as it gets bigger, "it has to deal with the inevitable mistrust and ugliness ascribed to being a very large, diversified and very profitable company."
But Deborah Mitchell, executive fellow at the Center for Brand and Product Management at Wisconsin School of Business, thinks Google already has found balance by earning consumers' trust even as it becomes nearly omnipresent in their lives.
That's partly due to Google's value statement — "Do no evil" — which resonates with consumers, especially in a downturn, she said. Mitchell said consumers are increasingly focusing on a company's values and don't want to associate with businesses whose values they question.
"There's been a shift in the focus on values and not just economics to consumers," she said. "They're looking more closely at who is selling them what."
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09-18-2009, 01:42 AM
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#2 | | Rs has made me the woman i am today!
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i have nokia stock =D
as soon as it hits $16. i'm probably gonna sell it.. and hope it drops again and buy it back!
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09-18-2009, 01:45 AM
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#3 | | I subscribe to the Revscene NWS thread(s)
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google up 25%
__________________ Quote:
Originally Posted by boss_clad  why you hating on the boss, anyways? | | |
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09-18-2009, 02:29 AM
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#4 | | ESKETIT
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whats ge
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09-18-2009, 02:31 AM
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#5 | | Rs has made me the man i am today!
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General Electric.
I'm surprised IBM is #2. Don't really see or hear much IBM advertising anymore.
Kev
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09-18-2009, 03:04 AM
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#6 | | Even when im right, revscene.net is still right!
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| Quote:
Originally Posted by Roach
I'm surprised IBM is #2.
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What is IBM?
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09-18-2009, 03:10 AM
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#7 | | I subscribe to the Revscene NWS thread(s)
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| Quote:
Originally Posted by Vansterdam whats ge | General Electronics
JUST IN CASE.
anyone who posts the "gee gee gee" song in reply to this post is a fag.
__________________ Quote:
Originally Posted by boss_clad why you hating on the boss, anyways? | | |
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09-18-2009, 03:40 AM
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#8 | | Wunder? Wonder?? Wander???
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^ General Electric Quote:
Originally Posted by MWR34 What is IBM? | International Business Machines
Last edited by ray08; 09-18-2009 at 03:41 AM.
Reason: ...
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09-18-2009, 04:23 AM
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#9 | | Banned (ABWS)?
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nobody knows what "GE" is (including myself) until you post the logo. 
No one can see the "GE" in the logo either, but I'm sure everyone has seen this on their refrigerator or somewhere before.
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09-18-2009, 04:46 AM
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#10 | | Raping Captured Dolphins since 2002 on EZ board days
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Im surprised people didn't know what GE is. They practically own half the stuff you use. Even for you people playing WoW they own a partial stake in it.
__________________ Quote:
Originally Posted by asian_XL apparently, freedom of speech does not exist on RS
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Originally Posted by Alphamale I give a lot of people rim jobs. | My Feedback | |
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09-18-2009, 08:47 AM
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#11 | | RS.net, helping ugly ppl have sex since 2001
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IBM is number 2 above Microsoft?!
Damn google up 25%. thats huge.
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09-18-2009, 10:02 AM
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#12 | | RS controls my life!
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| Quote:
Originally Posted by Roach General Electric.
I'm surprised IBM is #2. Don't really see or hear much IBM advertising anymore.
Kev | In Short:
IBM is a strong and well structured company... its focus is B2B so unless you work in an active organization you won't see IBM around much...
Full Summary:
yes, back in the 80s - 90s IBM's focus was making household computers but and was one of the largest competitor in the market. By late 90s more and more companies joined in and started saturating the market. IBM's machine was just not fit for the consumer market, they moved to businesses. It was doing "ok" but what really differentiate and business machine and consumer machine? At this point IBM made a huge shift... business services and solutions. They sell intelligence, the ability to help other companies where they can't. You can go to IBM's web site and notice the page is not filled with computers and servers but rather more corporate service. Since then IBM remains a giant in the business industry and very reputable at that.
Timing may be off but this is as much as I remember...
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09-18-2009, 04:40 PM
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#13 | | I don't get it either
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isn't IBM lenovo now?
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09-18-2009, 04:47 PM
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#14 | | I *heart* Revscene.net very Muchie
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I can't believe IBM is #2 either. I know they are outsourcing their call centers now so I figured they were on the downhill.
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09-18-2009, 05:01 PM
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#15 | | Revscene.net has a homepage?!
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| Quote:
Originally Posted by Boostaholic isn't IBM lenovo now? | home computer division
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09-18-2009, 05:04 PM
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#16 | | F**K YOUR HEAD
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where's GM?
Surprised Nokia worth more than mcdicks
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09-18-2009, 05:48 PM
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#17 | | y'all better put some respeck on my name
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GM went broke.
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09-18-2009, 05:55 PM
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#18 | | Banned (BBM)
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toyota is there? wow
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09-18-2009, 05:56 PM
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#19 | | Editor
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| Quote:
Originally Posted by ilvtofu where's GM?
Surprised Nokia worth more than mcdicks | i'm surprised Nokia is worth more than Toyota.
good to kno the company I'm working for does well tho.
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09-18-2009, 06:18 PM
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#20 | | JDMEK9Mod | DogWhisperer
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| Quote:
Originally Posted by AzNightmare nobody knows what "GE" is (including myself) until you post the logo.
No one can see the "GE" in the logo either, but I'm sure everyone has seen this on their refrigerator or somewhere before. | soo... because YOU can't see it that MUST mean no one else sees it. right, it's called cursive writing. maybe you learnt it in grade 4-5, no?
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09-18-2009, 06:24 PM
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#21 | | Even when im right, revscene.net is still right!
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IBM sold it's PC division to a Chinese company called Lenovo. Thankfully, quality is still excellent and I still happily pay a premium for a Thinkpad.
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09-18-2009, 06:28 PM
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#22 | | Banned By Establishment
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| Quote:
Originally Posted by ZhangFei General Electronics
JUST IN CASE.
anyone who posts the "gee gee gee" song in reply to this post is a fag. | FAIL.
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09-18-2009, 06:31 PM
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#23 | | I bringith the lowerballerith
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| Quote:
Originally Posted by RFlush Im surprised people didn't know what GE is. They practically own half the stuff you use. Even for you people playing WoW they own a partial stake in it. | GE has cut way back in the last decade, but they still have controlling interests in more industries than I could think to name.
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nabs - Brianrietta are you trying to Mindbomber me? using big words to try to confuse me
jasonturbo - Threesomes: overrated - I didn't really think it was anything special, plus it was degrading, marching to the bathroom to fart all that semen out
Babykiller - And next to that, there's a little dot called a period. It's not the stuff you eat out of your sisters gash, it's a handy little tool for breaking up sentences so they don't look like nonsensical retard garbage. | |
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09-18-2009, 09:30 PM
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#24 | | To me, there is the Internet and there is RS
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People don't know what GE is? wow...
I can see IBM being that big too, even though they aren't as consumer based as others from what I can tell their business sales and such are huge.
__________________ 1991 Toyota Celica GTFour RC // 2007 Toyota Rav4 V6 // 2000 Jeep Grand Cherokee
1992 Toyota Celica GT-S ["sold"] \\ 2007 Jeep Grand Cherokee CRD [sold] \\ 2000 Jeep Cherokee [sold] \\ 1997 Honda Prelude [sold] \\ 1992 Jeep YJ [sold/crashed] \\ 1987 Mazda RX-7 [sold] \\ 1987 Toyota Celica GT-S [crushed] Quote:
Originally Posted by maksimizer half those dudes are hotter than ,my GF. | Quote:
Originally Posted by RevYouUp reading this thread is like waiting for goku to charge up a spirit bomb in dragon ball z | Quote:
Originally Posted by Good_KarMa OH thank god. I thought u had sex with my wife. :cry: | | |
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09-18-2009, 09:43 PM
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#25 | | I answer every Emotion with an emoticon
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a lot of big companies uses IBM/Lenovo
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