[The_AK]

In a confusing world where men cheat on their wives, employees who partake in poor business practices remain employed, and everyday feels like tragedy is striking more and more people, we get slapped in the face with Nike's new ad featuring Tiger Woods and the voice of his father.

http://www.youtube.com/watch?v=5NTRvlrP2NU

Has anyone else viewed this, scratched their head, and said "What the fuck?"

[ek1]

wtf was that

[bengy]

New low for Nike. First, using child labor to make money. Now using dead people to make money.

[raygunpk]

que

[StylinRed]

yeah, they're trying to show their continued support for tiger isn't completely without recognition of what he did.... so they decided to show their "disappointment" by using the voice of a dead guy to wag their finger....

what the fuck

[1exotic]

http://posterous.com/getfile/files.posterous.com/johannburkard/YoH0FdiLOA3124V5NqCwimdIJxMPMfem0u7AGK4sFXH5tgSOne gOULyuY7t2/1222361883801.jpg

[Porschedog]

wow.. weird ad lol

[InvisibleSoul]

yeah, they're trying to show their continued support for tiger isn't completely without recognition of what he did.... so they decided to show their "disappointment" by using the voice of a dead guy to wag their finger....

what the fuck
Yeah, that's a pretty good analysis of it. I guess Nike decided it would hurt them way more financially to drop Tiger than to salvage what they can of his brand and image... it's a bit of a risk, but probably worth it in the end.

[The_AK]

The ad is getting a bit of hits on twitter too so people definitely are talking about it (maybe purpose behind this). Whats awesome is that the agency that did that ad also did the ever-popular Old Spice ads.

http://www.wk.com/campaign/old_spice_man_man

[trancehead]

Genius. Doesn't really matter if the commercial had baton twirling or pink unicorns thrown in as well. They got your emotions going (good or bad) and you got topped off with the Nike logo in your face

[spoon.ek9]

Genius. Doesn't really matter if the commercial had baton twirling or pink unicorns thrown in as well. They got your emotions going (good or bad) and you got topped off with the Nike logo in your face

yup, goal accomplished. worldwide attention on a nike ad.

[Culture_Vulture]

that's what commercialism is all about
anchoring a specific set of emotions/reactions to their brand logo
did the job pretty well

[hal0g0dv2]

so dumb

[TheKingdom2000]

the first time i saw this ad i was like WTFFFF.

[orange7]

nike products suck.

for the same price, there are way better products out there.

[fliptuner]

If people are talking, the ad is working.

[invader]

That ad is pure WTF.
If i wasn't told that was his fathers voice, i wouldn't have known.

[Jackygor]

brilliant commercial

[Vansterdam]

^ Agreed

[reaver64]

http://www.youtube.com/watch?v=_Hf1WALHmNk

[BlacknJean]

how the hell did they get his dead fathers voice

[jerche]

i was anticipating the "just do it" slogan at the end...it would be fitting

[Ferra]

i was anticipating the "just do it" slogan at the end...it would be fitting
:werd:

[7seven]

That was an extremely creepy ad.

[Greenstoner]

too deep, too deep

[Mkhun]

heard abt this on radio yesterday, now after seeing this im like wtf..

[MR_BIGGS]

The commercial did what it intended to do, and that is create buzz. Regardless of positive or negative thoughts on it, people are talking about it. With Tiger having a legitimate shot at winning the Masters, with an impressive first two rounds, it was genius in my opinion.

[q0192837465]

Tiger and his wife are together again. Everything will be forgotten and forgiven when he gets another jacket

[Noizz]

That ad is pure WTF.
If i wasn't told that was his fathers voice, i wouldn't have known.
But you do know, and everyone else will know because someone else knows. Whoever watched Kimmel knows, etc.

Nike is just reminding people of their brand. Marketing isn't always about selling you something. The next time you want to purchase sporting goods, the most recent manufacture in your memory will be Nike. Of course it might not be the case for everyone, but you get the point.

[hal0g0dv2]

how the hell did they get his dead fathers voice

t-pains voice thingy

[q0192837465]

Haha, just like who id Vancouver doesnt know Dr. Jamie Chan

[fishing666]

if you've seen Nike ads before their slogan is "just do it." I think the commercial was implying "Just Do It" when queued with the question "did you learn anything?"

[vafanculo]

"did you learn anything"?

"ya...not to trust a ho"
Posted via RS Mobile (http://www.revscene.net/forums/announcement.php?a=228)

[liu13]

http://www.youtube.com/watch?v=FRikeal6548&playnext_from=TL&videos=uP-vgC6eDWs&feature=sub

[1exotic]

http://img25.imageshack.us/img25/2773/tigerwoodsp.jpg



http://indianewz.com/sports/tiger-woods-bedded-14-year-old-girl/

[MR_BIGGS]

The voice over from Tiger's dad is from a documentary in which he is talking to Tigers Woods mom.

What Tiger’s father was really talking about in Nike ad

Published On Fri Apr 9 2010

Staff Reporter

The voiceover provided by the late Earl Woods in a new Nike ad was not originally spoken in reference to his golfer son, Tiger, but rather was an oblique potshot at Tiger’s mother, Kultida.

The source of the audio, which many have criticized as crass, is a 2004 DVD about the younger Woods’s life, according to Sports by Brooks.

The ad features a black-and-white image of the Tiger Woods, while his father, who died four years ago, speaks in the background: “Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. Did you learn anything?”

In its original context, Earl Woods was not speaking about his son. The first word in the ad – “Tiger” – was apparently tacked on by Nike.

Instead, Earl Woods appears to have taken taking a subtle jab at his ex-wife, Tiger’s mother, Kultida.

“Authoritarian. Yeah, Tida is very authoritative. She is very definitive. ‘Yes’ and ‘no.’ I am more prone to be inquisitive, to promote discussion. I want to find out what you’re thinking was, I want to find out what your feelings are and did you learn anything? So, we were two different types, but we co-existed pretty well.”

[quasi]

The Ad worked like a charm, everyone is talking about it.

[Vancouver240sx]

that reminds me.. I was going to buy some Nike stuff today... lol

[AzNightmare]

I barely ever seen any Puma ads on TV (if ever) and I always look at their stuff before Nike.
Advertisement can only work so much for me... lol

I like my Puma's.

[Meowjin]

the colbert ones are the best.

[trip]

theyre trying to salvage what they can from the situation by addressing it as well

a regular tigerwoods nike ad wouldnt have generated as much talk

therefore the ad did its job by creating buzz and indirectly referencing the situation

[InvisibleSoul]

http://img25.imageshack.us/img25/2773/tigerwoodsp.jpg



http://indianewz.com/sports/tiger-woods-bedded-14-year-old-girl/
Bad reading comprehension FTL...

According to The National Enquirer, Raychel Coudriet was 14 when she first met the golfer as she lived close to his house and later had a one night stand with him.
Meaning it was probably years later, after she was legal, that the one night stand happened. Otherwise Tiger would be in the slammer right now.