gars
12-06-2010, 06:25 PM
http://gizmodo.com/5707536/this-speed-camera-fines-bad-drivers-and-rewards-good-ones-with-the-money
Now this, this is a traffic camera I can get behind. The Speed Camera Lottery, a winning project for Volkswagen's Fun Theory series, sends tickets to speeders and enters law-abiding drivers in a lottery to win their money. Automatic auto-karma.
The Fun Theory is basically thus: people will do the right thing if you make the right thing fun to do. Winning other peoples' money is totally fun, so Kevin Richardson designed a traffic camera that would facilitate just that. Bad drivers get tickets; good drivers get entered in a lottery to win the cash. And in this case the Fun Theory held true—the average speed of traffic went down 7 km/hour with the Lottery Camera installed.
http://www.youtube.com/watch?v=iynzHWwJXaA&feature=player_embedded
Now this, this is a traffic camera I can get behind. The Speed Camera Lottery, a winning project for Volkswagen's Fun Theory series, sends tickets to speeders and enters law-abiding drivers in a lottery to win their money. Automatic auto-karma.
The Fun Theory is basically thus: people will do the right thing if you make the right thing fun to do. Winning other peoples' money is totally fun, so Kevin Richardson designed a traffic camera that would facilitate just that. Bad drivers get tickets; good drivers get entered in a lottery to win the cash. And in this case the Fun Theory held true—the average speed of traffic went down 7 km/hour with the Lottery Camera installed.
http://www.youtube.com/watch?v=iynzHWwJXaA&feature=player_embedded