[GFunk]

http://assets.starbucks.com/assets/d90e4a46265b4a3f949382332ba907d0.jpg

How do you guys feels about the new take on the logo? Gap round 2 or a clean modern revamp?

http://www.starbucks.com/preview

[EmperorIS]

is that logo suppose to make it look environmental friendly ? thats the kinda vibe i'm getting from it

[BinsentoW]

It looks too clean/plain IMO.

[cheapskate]

Simple and clean, I really like it! :D

Anyone know when they will start using these cups? I went to Starbucks today and got the old cup.

[FerrariEnzo]

whats up with the Siren?? anyone know how it got to be the Logo??


its how the cup looks, its the taste.. if it taste good, your gold.. if it taste bad... well...

i personally dont drink starbucks coffee... and i dont like the new logo... stay with the one they have now... looks better...

[!e.lo_]

new logo = less ink = environmental? = save money?
just a hunch

[GFunk]

Simple and clean, I really like it! :D

Anyone know when they will start using these cups? I went to Starbucks today and got the old cup.

I've read that they'll be used sometime in March for their 40th anniversary

whats up with the Siren?? anyone know how it got to be the Logo??


http://www.starbucks.com/blog/so-who-is-the-siren

[v.Rossi]

meh, seems too plain but whatever it is just a cup afterall.

Tim Hortons coffee will always be better and it's cheaper.
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[TOS'd]

anyone else keep seeing the siren spreading her legs open?

[Brianrietta]

anyone else keep seeing the siren spreading her legs open?

Only every time from now on.

[MindBomber]

I like it; clean, modern, simple, but still very clearly starbucks.
I have a feeling switching to a single colour has to do with saving money.

[MelonBoy]

is that logo suppose to make it look environmental friendly ? thats the kinda vibe i'm getting from it

same.. for some reason it makes me think of recycled and green XD

[ShanghaiKid]

I think its a landmark logo for their company. Starbucks has become such a large international franchise that they no longer need to advertise words to signify that it's a cup of coffee by them, they just need the siren from now on. Kind of like the Nike Checkmark or the Coca Cola bottle silhouette.

[JSALES]

don't really like it

[monkeywrench]

http://www.espn.go.com/photo/2006/1126/nba_g_jrsmith_395.jpg

[donjalapeno]

really modern/urban usually the people that like that style is people in their 20s, and i guess thats the age group there targeting. Really smart move.

[Lomac]

I think its a landmark logo for their company. Starbucks has become such a large international franchise that they no longer need to advertise words to signify that it's a cup of coffee by them, they just need the siren from now on. Kind of like the Nike Checkmark or the Coca Cola bottle silhouette.

I was going to say that they're probably hoping that their logo is popular enough that they won't need the name anymore. To be honest, I don't go often enough to immediately know that it would be a Starbucks cup...
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[Great68]

All they did was enlarge the centre of the old logo and make it green.

Fuck I want to be their logo designer, get paid for doing jack shit.

[drunkrussian]

All they did was enlarge the centre of the old logo and make it green.

Fuck I want to be their logo designer, get paid for doing jack shit.

the "logo designer" just designs what he's told to design. and jack shit? like ppl up there said, to me as well it looks more environmentally friendly, organic...fair trade. the other is morr traditional big corporate mammoth. brilliant to revamp the corporate image with just a "jack shit" change, no?

i personally prefer starbucks as a giant corporate mammoth tho lol
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[jmvdesign]

All they did was enlarge the centre of the old logo and make it green.

Fuck I want to be their logo designer, get paid for doing jack shit.

Designing a logo is far more than "doing jack shit". There's a lot more psychological factors going into the design than you think.

[Great68]

:rolleyes:

Now when I see starbucks cups littered on the streets I can think "My, how environmentally friendly!"

[AzNightmare]

I like it better, only because I've always thought the logo was way too busy.
If you compare with many other company logos, they're usually quite plain...
Although many logos are just simply their company name written in a stylized way.
Starbucks is big enough so everyone already knows them by logo, without needing the text
in the logo.

I never knew about the new GAP logo change, but really... I could care less.
I googled up on it and I can't believe how many customers are even crying over it.
Saying things like "I'll never shop at GAP again"
Like wtf, either they liked the GAP logo so much that they expected it to be plastered
all over their clothing (hence why a new logo change would mean a different design on the clothing),
or they're just trying too hard to find a reason to cry.

Can you imagine people NOT going to starbucks anymore just because the design on their
disposable cup changed?

[Sid Vicious]

different logo same shitty coffee

[MG1]

The first time I saw it, I didn't like it. Now that I've seen it a few times, it's fine.

It's like everything else in life. Change is hard, but I welcome it.


I think the chick needs bigger boobs, since we live in the silicone age. Now that change was hard to take........ seeing boobs so full and bigger than life. Before implants were invented, tits were..........nvm. I promised to change in the New Year.

must find god...........

[hotjoint]

different logo same shitty coffee

:werd: not to mention overpriced

[donjalapeno]

tim hortons FTW :fuckyea:

[Nicotine]

simple and clean they probably removed the wordmark because the base logo is already so well known. now when the signs change and people travel its exactly the same everywhere no words to translate on a sign. imo.
its like pepsi
http://2.bp.blogspot.com/_wqhefFX0EGo/SVqUzHD56bI/AAAAAAAAAkc/mp7sCPUfDF0/s400/photo-2.jpg
it dosent say pepsi but we all know its pepsi

[JSilver]

JJ Bean is where its at.

[TheMatty]

saw this on ad freak
http://adweek.blogs.com/.a/6a00d8341c51c053ef0147e152813a970b-450wi

[InvisibleSoul]

saw this on ad freak
http://adweek.blogs.com/.a/6a00d8341c51c053ef0147e152813a970b-450wi
LoL... I was just about to make something like this on my own, based on the observation that the last two iterations of the logo has just been the enlarging of part of the existing logo...

[MindBomber]

I don't mind Tim Horton's coffee, but with their routine price increases I've switched to Starbucks. I prefer the taste of Starbucks coffee and I find the service is much better, so I don't mind paying an extra .25 cents; especially if I'm planning on staying to drink my coffee there.

[Great68]

LoL... I was just about to make something like this on my own, based on the observation that the last two iterations of the logo has just been the enlarging of part of the existing logo...

Balderdash!

There's more psychological factors in enlarging that portion of the logo than you think!

[Armind]

At least they didn't pull a GAP rebrand LOL.

[dachinesedude]

i think starbucks doesnt want to be seen as ONLY coffee anymore, since they are involved in many other products now

besides, their logo is easily recognizable so the words are needed, most brands head towards this trend anyways, they are popular enough to have just a logo to represent them

i like it, its cleaner, ppl just need to get used to it

[RevRav]

Old one ftw. Or even the first logo with "Coffee and Tea"...

[SpoonDC5]

i like the old logo better

[dlu]

they cut coffee from their logo because of possible product expansions

http://www.reuters.com/article/idUSTRE7045Y920110105

[RRxtar]

honestly, if you you just showed me the new cup without telling me it was the new startbucks logo i wouldn't know what it was. i recognize the starbucks logo by the ring with STARBUCKS and ... whatever it says on the bottom. not by the squiggly lines in the middle which I now know are some sort of a girl?

[ra604]

eh, there's a reason why tim horton's coffee is so cheap..tastes like pure sugar.
starbucks is expensive, though they have other stuff that ain't so bad like the fraps

[Ikkaku]

^ what does that have anything to do with the logo change?

[ra604]

nothing, i'm just saying

[J____]

looks like shit. and honestly without the words, i wouldnt knw thats starbucks. I dont think their mermaid logo is unique and well known enough to represent the brand without any text. it's not something super recognizable like the nike swoosh or the apple logo.

[Armind]

http://farm6.static.flickr.com/5084/5330060872_1848dbe3f3_o.png

[Mancini]

:werd: not to mention overpriced

Overpriced? I don't know of any cafes that sell cheaper espresso-based drinks. Or food items.

Can you recommend some to me?

[knight604]

I wouldn't notice if they changed the design of the cup.

[the_rickster]

I think its a landmark logo for their company. Starbucks has become such a large international franchise that they no longer need to advertise words to signify that it's a cup of coffee by them, they just need the siren from now on. Kind of like the Nike Checkmark or the Coca Cola bottle silhouette.

nailed it. they dont need the wordmark anymore.

[PiuYi]

same.. for some reason it makes me think of recycled and green XD

the simple green+white makes you associate it with being environmentally friendly.... they use the same shades as many environmental cues

[Psykopathik]

it'll be a green paper cup in the end.

[Phat_R]

they are making the logo bigger so you don't notice them secretly decreasing the capacity of the cups

http://www.news1130.com/news/local/article/126111--not-quite-getting-a-bang-for-your-buck

http://www.nydailynews.com/money/2011/01/05/2011-01-05_as_food_costs_rise_retailers_keep_prices_stable _by_shrinking_package_sizes_quant.html

[drunkrussian]

eh, there's a reason why tim horton's coffee is so cheap..tastes like pure sugar.

i get mine with 2 milks and no sugars. It doesn't taste like pure sugar to me. PROBLEM SOLVED.

[MG1]

http://farm6.static.flickr.com/5084/5330060872_1848dbe3f3_o.png

LOL at last one..........


Oh my god! They killed Kenny!!!!


"You, Bastards!!!!"

[skyxx]

Honestly, Starbucks Zombies wouldn't care about the Logo in about a week or two and continue to indulge in the crack infested product. :D

[Matlock]

For Saudi Arabia, they should just make it into a merman.

[JD¹³]

All they did was enlarge the centre of the old logo and make it green.
http://img205.imageshack.us/img205/3583/23452847.jpg

[CP.AR]

certainly better than this shit
http://3.bp.blogspot.com/_nRWk0_mwXDk/SW1h9KMDHrI/AAAAAAAAAE0/RSJbPVLSNnA/s400/Tropicana_New_Packaging_12.08.jpg

[Armind]

^ that is so fail design.

[ilvtofu]

Overpriced? I don't know of any cafes that sell cheaper espresso-based drinks. Or food items.

Can you recommend some to me?

McCafe

[CP.AR]

^ that is so fail design.

Yeah I think they pulled it off the shelves and reverted back to the "straw in the orange" within a month

[drunkrussian]

Yeah I think they pulled it off the shelves and reverted back to the "straw in the orange" within a month

kinda slow today bt not seeing whats wrong with that design? little help? lol
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[Graeme S]

they are making the logo bigger so you don't notice them secretly decreasing the capacity of the cups

http://www.news1130.com/news/local/article/126111--not-quite-getting-a-bang-for-your-buck

http://www.nydailynews.com/money/2011/01/05/2011-01-05_as_food_costs_rise_retailers_keep_prices_stable _by_shrinking_package_sizes_quant.html

I doubt Starbucks will be able to decrease the sizes of their cups anytime soon. Especially since they just released a set of ceramic mugs that have the fluid ounce capacity of their sizes on the side of them.

Tall: 12 OUNCES
Grande: 16 OUNCES
Venti: 20 OUNCES


Besides, we've been having "Now, get more for the same price!" things for the last 10 years. Why not shrink instead of hiding price increases?

[orange7]

why?

[Kim Jong Un]

When you ran out of products ideas.. this is what you come up with.

[Wongtouski]

McCafe

Hidden Gem baby, no one drinks this shit in HK cuz everyone's about the image of drinking exp coffee rather than the coffee itself. But for 20 odd bucks HKD u get some legit shit........their food is good too!

[PJ]

When you ran out of products ideas.. this is what you come up with.

^this.

With all these new trendy artsy idiots saying "less is more." I wouldnt be surprised if in a few years its just gonna say [starbucks.] on the cup. Logos will be extinct.

[StylinRed]

If they were going to Save money like some suggested they'd be better off just printing a smaller logo on the cup instead (it would probably look better and more modern too)


the next iteration will probably just be the face+crown

[PiuYi]

kinda slow today bt not seeing whats wrong with that design? little help? lol
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its not very inspiring

[Gh0stRider]

overpriced crap

[v.Rossi]

eh, there's a reason why tim horton's coffee is so cheap..tastes like pure sugar.

then ask for a lesser amount of sugar?

black coffee doesn't taste anything like pure sugar until you start requesting for this and that, so really who's to blame?

[jeedee]

Still don't get how the hell that logo has to do with coffee..

[Graeme S]

Still don't get how the hell that logo has to do with coffee..
It doesn't. That's the point. They want to expand the brand so they're dropping the coffee part.

[CP.AR]

kinda slow today bt not seeing whats wrong with that design? little help? lol
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read the whole thing if you have the time to... but IMO the punchline is the 4th paragraph http://blogs.hbr.org/merholz/2009/02/tropicanas-marketing-folly.html

[RRxtar]

read the whole thing if you have the time to... but IMO the punchline is the 4th paragraph http://blogs.hbr.org/merholz/2009/02/tropicanas-marketing-folly.html
i couldn't put my finger on what was wrong with it until i read that article and it hit the nail on the head.

i actually did the same thing at the store one time. i was looking for orange juice, probably tropicana, and didnt see it until i did a second look. then when i did see the tropicana it looked like they had cheapened it, not just the container, but the juice itself due to the new container.

http://i.bnet.com/blogs/mslk_tropicana_redesign.jpg
the old logo jumps out as being juicy and thirst quenching and refreshing. the new one makes it look dull and boring and generic.

[RRxtar]

rebranding is a real touchy thing espeically in a market like north america. alot of people identify with the brand more than the product.


as for the gap logo, the new logo actually looks quite good, but thats not the logo people identify with the gap. for that logo to work it would have to be on a new line.

[Culture_Vulture]

fuck starbucks and their environmentally friendly cups of five dollar coffee

[bcrdukes]

fuck starbucks and their environmentally friendly cups of five dollar coffee

Five dollar over-roasted, weeks, if not months old stale coffee.

[goo3]

If they were going to Save money like some suggested they'd be better off just printing a smaller logo on the cup instead (it would probably look better and more modern too)


They never shrink the cup.. they just charge more. :fullofwin:

BTW, Americano Misto with free syrup comes to about $2.60 after tax if you use an SB Card. There's ways to get your money's worth there.

[LsquareD]

anyone else keep seeing the siren spreading her legs open?

she spreading them meat flaps :fullofwin:

[AccordCouped]

its giving me some hippie vibe.. dont know if i like it

[TOS'd]

she spreading them meat flaps :fullofwin:

i forever now cannot unsee this image anymore D:

[LiquidTurbo]

Still don't get how the hell that logo has to do with coffee..

Err. Many logos don't have anything to do with their product.:failed:

[Harvey Specter]

New Starbucks logo isn't as bad as the new Gap logo which was pulled and replaced with the old one when people started going ape shit on it.

http://s-ak.buzzfed.com/static/imagebuzz/terminal01/2010/10/6/13/new-gap-logo-yikes-8606-1286384659-16.jpg

[Gridlock]

New Starbucks logo isn't as bad as the new Gap logo which was pulled and replaced with the old one when people started going ape shit on it.

http://s-ak.buzzfed.com/static/imagebuzz/terminal01/2010/10/6/13/new-gap-logo-yikes-8606-1286384659-16.jpg

The Gap fiasco was a design atrocity. Switching from serif to sans-serif cheapened the whole thing. The stock font combined with the stupid box makes it look like clip art.

A logo change can be a good thing. Expensive to roll out across a chain, but the amount of PR you can get is high. We're all talking about Starbuck's right now.

[jmvdesign]

The Gap fiasco was a design atrocity. Switching from serif to sans-serif cheapened the whole thing. The stock font combined with the stupid box makes it look like clip art.

A logo change can be a good thing. Expensive to roll out across a chain, but the amount of PR you can get is high. We're all talking about Starbuck's right now.

A majority of company logotypes/fonts are being phased out to accommodate the digital age. They want their logotypes/fonts on their marketing material to be in sync with the common web font Verdana on their websites so everything remains consistent.

See IKEA's strategy of phasing out their original IKEA Sans/Futura font to Verdana:

http://www.nowpublic.com/style/ikea-font-futura-verdana-what-changed-and-why

Gap's attempt to modernize their logo was a disaster. They should have kept it simple keeping iconic blue box and just switched the serif types to a sans-serif Verdana like font instead of introducing a whole new visual that was too drastic.

[AzNightmare]

I still don't get the whole idea of why people are making such a big deal about
logo changes for well established brands.

There's a huge fanbase, and it's not like people (should) buy stuff just because of a logo.

If you're a new company, then maybe the logo needs to be good to attract people.

I can understand the Tropicana juice box, but that's not a logo anyway.

[drunkrussian]

i couldn't put my finger on what was wrong with it until i read that article and it hit the nail on the head.

i actually did the same thing at the store one time. i was looking for orange juice, probably tropicana, and didnt see it until i did a second look. then when i did see the tropicana it looked like they had cheapened it, not just the container, but the juice itself due to the new container.

http://i.bnet.com/blogs/mslk_tropicana_redesign.jpg
the old logo jumps out as being juicy and thirst quenching and refreshing. the new one makes it look dull and boring and generic.

ah ok, with the comparison of the old carton, it's quite clear now what this is all about lol...looks like generic supermarket brand now haha

[OTG-ZR2]

I think starbucks figured out there label can be modified

http://25.media.tumblr.com/tumblr_lbs5p7oeHL1qanb21o1_500.jpg

[-EuroRSN-]

Missing a POT LEAF

[The_AK]

heres a cool article from adage about it

http://adage.com/smallagency/post?article_id=148060