pure.life
02-27-2011, 04:31 PM
This new type of advertising is pretty creative. But invasive no?
It does get people to start checking out girls in short skirts though :fullofwin:
http://thelifecommentary.com/wp-content/uploads/2011/02/Superette_Short_Shorts.jpg
http://thelifecommentary.com/?p=237
Advertisers in New Zealand are looking for new ways to capture your attention. An ad agency DDB Auckland is using plates installed on benches to imprint their ad onto the back of bare legs. This is what they have to say about it:
We put indented plates on bus stops, mall, and park benches, so that when people sat down, the messages was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created, with thousands of imprints being created and lasting up to an hour.
This is creatively invasive. I can’t imagine people being too pleased about advertisements pressed onto their skin. I would be quite pissed actually if I sat on a bench and ads start to show up on my thigh. While an argument can be made that this new guerilla marketing technique will generate lots of discussion, I’m not too sure if this would be too pleasing on the eyes if the ads were to say… imprinted on a fat chick.
It does get people to start checking out girls in short skirts though :fullofwin:
http://thelifecommentary.com/wp-content/uploads/2011/02/Superette_Short_Shorts.jpg
http://thelifecommentary.com/?p=237
Advertisers in New Zealand are looking for new ways to capture your attention. An ad agency DDB Auckland is using plates installed on benches to imprint their ad onto the back of bare legs. This is what they have to say about it:
We put indented plates on bus stops, mall, and park benches, so that when people sat down, the messages was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created, with thousands of imprints being created and lasting up to an hour.
This is creatively invasive. I can’t imagine people being too pleased about advertisements pressed onto their skin. I would be quite pissed actually if I sat on a bench and ads start to show up on my thigh. While an argument can be made that this new guerilla marketing technique will generate lots of discussion, I’m not too sure if this would be too pleasing on the eyes if the ads were to say… imprinted on a fat chick.