BlackBerry Mobile Fusion - New Enterprise Solution

[Simplex123]

They've been working on this since MAY and will launch in March 2012.
It is RIM's "next-generation enterprise mobility solution". Kinda like BES, but for Apple and Android as well. Allows IT staff to manage employee's iOS/android phones/tablets. Apparently it also allows for PlayBooks to be remotely controlled by BlackBerry devices when OS 2 comes by in February. (Probably the reason why there was no native email on the PlayBook, because if there was to be email, they wanted it to go through their BES server. Now they figured out a way to have it on multi-platforms and release it at the same time. Good Job RIM.) This is their new tactic as there are a lot of people leaving RIM for iOS/Android devices but still want the security of RIM. If they don't want PlayBooks, then we'll bring our security to them. Smart move. Knowing that they probably won't be able to catch up to Apple and Android with BBX yet, they're making sure that they are still king of enterprise.
Sorry guys but RIM is not gonna die

Press release below:

Simplifies Management of Smartphones and Tablets for Business and Government

Waterloo, ON - Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today introduced BlackBerry® Mobile Fusion - the Company's next-generation enterprise mobility solution and RIM's entry into the multi-platform Mobile Device Management (MDM) marketplace. Building on years of leading enterprise mobility management solutions from RIM, BlackBerry Mobile Fusion will simplify the management of smartphones and tablets running BlackBerry®, Google® Android® and Apple® iOS® operating systems.

"We are pleased to introduce BlackBerry Mobile Fusion - RIM's next generation enterprise mobility solution - to make it easier for our business and government customers to manage the diversity of devices in their operations today," said Alan Panezic, Vice President, Enterprise Product Management and Marketing at Research In Motion. "BlackBerry Mobile Fusion brings together our industry-leading BlackBerry Enterprise Server technology for BlackBerry devices with mobile device management capabilities for iOS and Android devices, all managed from one web-based console. It provides the necessary management capabilities to allow IT departments to confidently oversee the use of both company-owned and employee-owned mobile devices within their organizations."

RIM is the leading provider of enterprise mobility solutions with over 90 percent of the Fortune 500 provisioning BlackBerry devices today. The enterprise market for smartphones and tablets continues to grow in both the company-provisioned and employee-owned (Bring Your Own Device or BYOD) categories. BYOD in particular has led to an increase in the diversity of mobile devices in use in the enterprise and new challenges for CIOs and IT departments as they struggle to manage and control wireless access to confidential company information on the corporate network. This has resulted in increased demand for mobile device management solutions.

BlackBerry Mobile Fusion brings together the market-leading BlackBerry® Enterprise Server (version 5.0.3) for BlackBerry smartphones; new management capabilities for BlackBerry PlayBook tablets built on BlackBerry Enterprise Server technology; and mobile device management for smartphones and tablets running Android and iOS operating systems.

BlackBerry Mobile Fusion will provide the following mobile device management capabilities for all supported mobile devices*:

• Asset management
• Configuration management
• Security and policy definition and management
• Secure and protect lost or stolen devices (remote lock, wipe)
• User- and group-based administration
• Multiple device per user capable
• Application and software management
• Connectivity management (Wi-Fi®, VPN, certificate)
• Centralized console
• High scalability

BlackBerry smartphones will continue to benefit from the many advantages of the end-to-end BlackBerry solution including the same advanced IT management, security and control available with BlackBerry Enterprise Server 5.0.3, which is part of BlackBerry Mobile Fusion. These advanced features include BlackBerry® BalanceTM technology supporting the use of a single device for both work and personal purposes without compromising the organization's need to secure, manage and control confidential information; over 500 IT policies; over-the-air app and software installation and management; high availability; and much more. BlackBerry Mobile Fusion will also introduce new self-service functionality for employees to secure lost or stolen BlackBerry smartphones and BlackBerry PlayBook tablets.

BlackBerry Mobile Fusion is currently in early beta testing with select enterprise customers. RIM is now accepting customer nominations for the closed beta program which will start in January, and general availability is expected in late March.

For more information, visit BlackBerry - Business Software - Mobile Fusion.

* Device security, manageability and controls will continue to vary according to the inherent capabilities of the individual device operating systems.

About Research In Motion

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit RIM Company - Learn about Research In Motion or Cell Phones, Smartphones & Mobile Phones from BlackBerry.com.

RIM introduces BlackBerry Mobile Fusion - The Next Generation Enterprise Mobility Solution for BlackBerry, Android and iOS | CrackBerry.com

[mos_skeeto]

How the hell are they going to administer anything on an iOS device?

[!MiKrofT]

Mobile device management is a pain in the ass with iOS devices. The need for certificates and apple license fees.