PDA

View Full Version

: The Illusion of Choice


SkinnyPupp
04-25-2012, 11:59 PM
Interesting image (click for full res)

http://i.imgur.com/k0pv0.jpg

http://i.imgur.com/ZbdNY.gif

Ronin
04-26-2012, 12:04 AM
I thought everyone knew that basically every brand is owned by one of 4-5 large corporations? I mean, there's basically two pop manufacturers.

Also, corrected your spelling.

What's an "Illisusion"? :lol

SkinnyPupp
04-26-2012, 12:06 AM
To see it visualized is intriguing to me. When you say "every brand" you might normally think "within one category". But this is pretty much every brand in everything, from food, to drinks, to cosmetics, to cleaners, and everything in between.

I'm not making a statement for or against it, it's just an interesting image

jackmeister
04-26-2012, 12:10 AM
Can probably edit this some more, to have 1 person in the middle.

Berkshire Hathaway owns some of Coca Cola, Johnson and Johnson, Kraft, Proctor and Gamble, and Nestle. Won't be surprised if he had holdings in the other companies that are undeclared

The_AK
04-26-2012, 12:10 AM
http://randomgif.com/gif/Oooh.gif

pretty cool to see how they're all connected

Ronin
04-26-2012, 01:10 AM
To see it visualized is intriguing to me. When you say "every brand" you might normally think "within one category". But this is pretty much every brand in everything, from food, to drinks, to cosmetics, to cleaners, and everything in between.

I'm not making a statement for or against it, it's just an interesting image

Oh yeah, I think it's amazing that so much of the world is controlled by so few. I just didn't think it was much of an illusion. I thought everyone knew that most brands are controlled by a handful of corporations. Doesn't anyone ever read the box their stuff comes in?

Some of the relationships between brands in the chart are interesting too like seeing how one company influences another that's owned by the same company.

AzNightmare
04-26-2012, 01:19 AM
Yeah, I think most people know about how large companies owned a lot of sub companies, but when you actually see it in a visual chart
:fulloffuck:

Actually, there were a bunch in here that I didn't know of. Like Nestle owning L'OREAL.
So random.

I noticed A&W RootBeer belongs to KRAFT and PEPSICO? :suspicious:


It would be nice if someone found a chart like this for the auto industry too.

bballguy
04-26-2012, 01:25 AM
It would be nice if someone found a chart like this for the auto industry too.

http://1.bp.blogspot.com/_gASchh8RiqY/TH5kryf9upI/AAAAAAAAHRA/UOKEEivKGgA/s1600/Auto+Family+Tree+2010.jpg

AzNightmare
04-26-2012, 01:26 AM
^ LOL, this one's confusing!

Does Toyota and Ford own a percentage of Mazda?

StylinRed
04-26-2012, 01:32 AM
I was surprised by the nestle/loreal connection did a lil search found nestle holds a 29.7% stake the Bettencourt family (ones who started l'oreal) still owns the majority

As at year end 2010:[1]

Breakdown of share ownership: 30.9% by the Bettencourt family, 29.7% by Nestlé, 1.9% treasury shares, 0.7% company savings plan, and the remaining 36.8% is public

Manic!
04-26-2012, 02:15 AM
Not all of that chart is true. Rock Star is not owned by Pepsi and Monster is not owned by Coke they are just distributed by them. Also a lot of those companies were started by one person or a small group and later sold to a bigger company.

Ronin
04-26-2012, 02:43 AM
^ LOL, this one's confusing!

Does Toyota and Ford own a percentage of Mazda?

I don't know about right now but Ford did own a percentage of Mazda when I bought my Mazda 3, which shares some parts and technology with the Focus.

Lomac
04-26-2012, 06:25 AM
I don't know about right now but Ford did own a percentage of Mazda when I bought my Mazda 3, which shares some parts and technology with the Focus.

Look at the Fiesta and Mazda2... ;)

CorneringArtist
04-26-2012, 06:33 AM
I don't know about right now but Ford did own a percentage of Mazda when I bought my Mazda 3, which shares some parts and technology with the Focus.

The newer Mazda3 shares it's chassis with the new Ford Focus, Mazda5, and several Volvos as well.

murd0c
04-26-2012, 06:38 AM
I don't know about right now but Ford did own a percentage of Mazda when I bought my Mazda 3, which shares some parts and technology with the Focus.

Same with the Ford Ranger and the Mazda B series pickup's almost exactly the same in and out except different badgeing.

drunkrussian
04-26-2012, 06:57 AM
i knew kraft was everywhere but disnt know they (apparently) own more brands fhan pepsi or p&g? also didnt know pepsi owned major chips manufacturers

TheNewGirl
04-26-2012, 07:24 AM
What's even scarier is when you look at the charts like that for the media/news groups and start to think about all the implications of THAT.

pastarocket
04-26-2012, 07:20 PM
The car industry family tree chart needs a bit of an update. Audi owns Ducati as of April 19th.

http://www.bikepoint.com.au/news/2012/road/ducati/audi-buys-ducati-for-13-billion-29695

twitchyzero
04-26-2012, 07:24 PM
i must live under a rock cause i've never heard of unilever before

Wongtouski
04-26-2012, 07:25 PM
Most designer sunglasses/glasses are made by Luxottica

SkinnyPupp
04-26-2012, 07:26 PM
i must live under a rock cause i've never heard of unilever before
:fulloffuck:

Have you never bought soap before?

krazynuck
04-26-2012, 07:41 PM
learned a bit on this chart....always thought Dr.Pepper/Crush and Pepsico worked together

Great68
04-26-2012, 08:00 PM
The newer Mazda3 shares it's chassis with the new Ford Focus, Mazda5, and several Volvos as well.

Yep, my Speed3's calipers are stamped "FoMoCo", which are the same calipers you'd find on a volvo S40/V50.

Teh Doucher
04-26-2012, 08:23 PM
Don't forget, big tobacco "Phillip Morris" owns kraft.

twitchyzero
04-26-2012, 08:26 PM
:fulloffuck:

Have you never bought soap before?

i dont usually flip to the back of the product to check out its ingredients...unlike i do with food labels

skyxx
04-26-2012, 08:31 PM
Don't forget, big tobacco "Phillip Morris" owns kraft.

You mean, Altria owns all of the above. Then Berkshire Hathaway owns stocks in most of the companies. Coca-Cola and Pepsico have the same investors so technically they are owned under the same "owners".

LiquidTurbo
04-26-2012, 08:35 PM
unilever owns way more than that.They own Loctite for Christ's sake.

achiam
04-26-2012, 09:31 PM
adding onto this spectrum, General Electric owns a large stake in MSNBC. GE's main business is hydroelectric dam turbines and jet engines for planes and missiles. During all foreign wars, MSNBC's coverage is noticeably toned down to protect their own interests. This was actually studied in depth in several academic publications (it was discussed in a sociology course I took)

flagella
04-26-2012, 09:42 PM
Nothing illusion about this.

OTG-ZR2
04-26-2012, 09:53 PM
learned a bit on this chart....always thought Dr.Pepper/Crush and Pepsico worked together

Pepsico is a bottler for Dr. Pepper and Crushes. They are used under licence by Cadbury.

parm104
04-26-2012, 11:18 PM
Nothing illusion about this.

Yeah, I think most people know about how large companies owned a lot of sub companies, but when you actually see it in a visual chart
:fulloffuck:

Actually, there were a bunch in here that I didn't know of. Like Nestle owning L'OREAL.
So random.

I noticed A&W RootBeer belongs to KRAFT and PEPSICO? :suspicious:


It would be nice if someone found a chart like this for the auto industry too.

...Ya I didn't know a lot of things on that chart. I knew of the smaller branchings like Pepsi but I didn't know that yet another company and so forth owned all that. So, contrary to popular belief, I think this is new information to some people.