[Limitless]

Thought this was pretty cool :)

The Car Show - Episode 8: Ferrari vs. Toyota - YouTube

[Timpo]

This really is nothing new...Bugatti, Ferrari, Lexus, Lamborghini...they all do it.

Even Nissan does it for GT-R Egoist customers.

[BaoTurbo]

Even Mini Cooper. Cater to customer demands > Force customers to use your cars

[Benz_05TSX]

I thought you can do this at the local Porsche dealership too.

[Limitless]

Ah, I never knew that they went into so much detail with the available options down to the kind of arm rest and leather they wrap the interior trim with