[El Bastardo]

Introducing the All-New Datsun - YouTube

The Datsun story began a new chapter Monday with the world premiere of the returning brand and its first model, the GO.

CEO Carlos Ghosn unveiled the attractive hatchback at a showcase event in India, with Datsun joining Nissan and Infiniti as Nissan Motor Company’s third marque.

...

“We’re bringing it back and giving it a modern shape, with modern technology that is particularly aimed at the high-growth market, addressing the segments where Nissan has no offer,” said Ghosn.

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The all-new GO, on sale in India from early 2014, promises to combine space for five with impressive fuel-efficiency and acceleration at a price well below 400,000 rupees ($6,700).

...

More new Datsun vehicles and markets are planned, with the brand debuting in Indonesia, Russia and South Africa by the end of next year.
http://reports.nissan-global.com/EN/wp-content/uploads/2013/07/IMG_5878_CEO1-1024x682.jpg


http://reports.nissan-global.com/EN/?p=12000#!

Looks like Datsun is set to be Nissan's "Off-Brand" in emerging markets. Whats next? The return of Plymouth? Will we see a 2018 Mercury Zephyr grace the streets of Tajikistan?

[meme405]

Looks like an Aveo from the front and a Yaris from the rear.

Mission accomplished Nissan.

[Mr.Jay]

Here I thought we could see some cool Datsun cars like the wonder years

Please bring something that channels a 510! I want to build a 510 soo bad!

[punkwax]

http://t2.gstatic.com/images?q=tbn:ANd9GcSWHobbUedNC7hDcx4ldCTM1ki8orjxs Nk7Ng0XHtTCl3zfqXwLsg

[BBMme]

Did not see that coming
Posted via RS Mobile

[fliptuner]

Here I thought we could see some cool Datsun cars like the wonder years

Please bring something that channels a 510! I want to build a 510 soo bad!

Given that 510's and Corolla SR5's of the same era, were very similar (aside from the 510's having IRS) and looking at current model Corolla, I think we're better off living in the past.

http://japanesenostalgiccar.com/wordpress/wp-content/uploads/2009/05/zcciv21_datsunbluebird510.jpg
http://jdmchicago.com/wp/wp-content/gallery/te27/MG_8289-Edit-copy.jpg

[jing]

Lol the return of Datsun a la Ghosn will have purists up in arms
Posted via RS Mobile

[Jmac]

At $6700, I'm assuming that it's pretty bare bones ... Low price due to lack of safety requirements in India?

[El Bastardo]

I'd expect the relative failure of the Tata Nano, Nissan is using their manufacturing punch to try to fill the market that Tata couldn't. But they don't want to put a potential dog on the Nissan brand so they're testing the waters with a defunct label from years gone by.

In fact, the only reason this is making news is because of the revival of the Datsun brand.

[Limitless]

Came in this thread expecting something like this..
http://bringatrailer.com/wp-content/plugins/PostviaEmail/images/1971_Datsun_240Z_Red_Twin_Cam_For_Sale_Front_resiz e.jpg


But
http://s2.quickmeme.com/img/63/63adf70a2c95b67ed30c1e6031d13ca48bb74638da9e92cc3f dfbee07b1f8b7f.jpg

[Prolowtone]

Im disappointed... :(

[tofu1413]

shame on them for using that brand name on cars like that.

The original Datsuns that came out had goods / mechanical technology in them that rivaled or bettered the more expensive competitors but yet at a super affordable price in a tough as nails reliable package.


their trucks, their 510's, fairlady roadsters, and of course the Z. all were great stuff for the masses of their time!

[Marshall Placid]

On a business viewpoint, it makes sense to sell a low-cost car in India to meet that market's needs.

In fact, at $6,700, it's actually a medium priced car in India.

See here:
Hyundai Car Prices in India, New Hyundai Car Prices 2013, Make Car Price List (http://www.carpriceinindia.in/hyundai-car-price-in-india)

1 lakh = 100,000 Rupees.

The Datsun brand was phased out in 1986, so many NEW car buyers are not familiar with or know about Datsun.

For direct foreign investment, a foreign company must partner with a domestic company via a joint-venture.

In this case, Nissan joined with Mahindra & Mahindra Limited in India, so it is almost certain that car parts will be shared among Datsun new cars and other Indian made car brands... to reduce costs of course.

Renault India Private Limited - Wikipedia, the free encyclopedia

All in all, perhaps not to dilute or "endanger" the Nissan brand, Mr. Ghosn decided to restart Datsun in India instead of devaluing the Nissan brand by selling low-cost Nissan cars in India (currently Nissan sells the regular Nissan model line in India at much higher prices).

It will be interesting to see what happens... and if the Datsun brand will be revived in North America.

[Yodamaster]

http://reports.nissan-global.com/EN/wp-content/uploads/2013/07/IMG_5878_CEO1-1024x682.jpg



Lol the return of Datsun a la Ghosn will have purists up in arms

Lol the return of Datsun a la Ghosn will have purists up in arms
Lol the return of Datsun a la Ghosn will have purists up in arms



http://i.imgur.com/UrWo9Th.gif

[twitchyzero]

nice Titty Nano, Nissan

[GS8]

http://gomotors.net/photos/98/fd/datsun-180b-coupe-1977_a8913.jpg?i

Even this ^ is a far better looking Datsun than what I see in the OP.

I hope Shiva destroys this shit.

[Timpo]

http://i3.kym-cdn.com/photos/images/original/000/216/891/130454179838.jpg

[Timpo]

Meanwhile in Korea...

http://media.tumblr.com/tumblr_l9h9h2cFDi1qc7egb.jpg