[inv4zn]

Article:Toyota Gives Scion Brand the Axe (http://www.motortrend.com/news/breaking-toyota-gives-scion-brand-the-axe/)

After nearly 13 years, Toyota has decided to drop the youth-oriented Scion brand. Despite an attempt last year to rekindle its mojo with two new models, the iA and iM, Scion is closing up shop.

Wonder what happens to the line-up?

As a mid 20's, Toyota doesn't offer a single vehicle I'd consider buying - Scion was the only one that stood out...

[The_AK]

xB was quite popular with senior citizens given its practically so they might do something with that. I hope they adopt the FR-S into their line up as the FT86 but thats just wishful thinking - sales figures tell a different story.

[Mr.Stubbz]

¯\_(ツ)_/¯

Truth be told, i never really understood the point of toyota making the scion brand, a majority of the consumers that look into cars never really look at whether a company is a child company of X or w/e. So with that, when people were looking at the lower cost vehicles and came across scion's; with it being a "new and untested" brand, people didnt really know that it was just a rebadged toyota.

Imo, if they just put the models under the toyota name, at least people would've recognized the brand and see it as a quirky styling but reliable toyota car. but oh whells

[turbos86]

Took them long enough.

[twitchyzero]

may be in 25 years a certain US regulation will force them to update the xB with new internals like they're currently doing for new Deloreans

:drunk:

[Galactic_Phantom]

Great, can we finally have the Toyota 86 like the rest of the world instead of the FRS

[boostfever]

Good riddance. The xB and iQ are among the dumbest cars on the road ever.

[Ch28]

Wonder what will be happening to all the resale values

[320icar]

They are still Toyota so I don't see the resale being effected too much. They are still cheaply made junkers regardless

[Sunfighter]

The entire Scion lineup, minus the tC, will be integrated into Toyota's lineup. IE ~ Toyota FR-S, etc.

Toyota to kill Scion brand (http://www.autoblog.com/2016/02/03/toyota-closes-scion-brand/)

[Z3guy]

For a company that built a premium brand like Lexus in 10yrs to compete with Mercedes and BMW is pretty impressive. They obviously failed with Scion, it shows me that Toyota know how to appeal to old people but not young people....

[turbos86]

Official press release from Scion
Scion Brand to Transition to Toyota | Scion (http://pressroom.scion.com/releases/scion+transition+toyota.htm)

[BoostedBB6]

FR-S will stay along with iM. Both will be rebadged as the GT or GT86 and the iM as the Auris.

The tC is being dc'ed along with the xB which was planned before this was announced.

They will sell FAR better under the Toyota name. Seeing as the iM IS a Corolla HB it will take the place that the Matrix left and the FRS will sell better under the 86/GT86 with all the proper equipment rather than a stripped down version we got.

Looking forward to seeing these models at the training seminars in July.

[heleu]

¯\_(ツ)_/¯

Truth be told, i never really understood the point of toyota making the scion brand, a majority of the consumers that look into cars never really look at whether a company is a child company of X or w/e. So with that, when people were looking at the lower cost vehicles and came across scion's (with it being a "new and untested" brand, people didnt really know that it was just a rebadged toyota.

Imo, if they just put the models under the toyota name, at least people would've recognized the brand and see it as a quirky styling but reliable toyota car. but oh whells

Isn't every Scion sold out of a Toyota dealership? I don't see how people don't make the connection.

Having said that, they clearly failed to reach their target (younger) audience, but that has more to do with content than anything else.

[Mr.Stubbz]

^ people could always mistake it as a smaller car company that toyota simply bought out

when i bought my frs and asked my dad to drive me to the toyota dealership to pick it up, he was asking why i was going to toyota cus he thought i bought a scion and he didnt know that they are the same company/brand essentially.

[jinxcrusader]

I guess you could say

Scionara

[BoostedBB6]

^ people could always mistake it as a smaller car company that toyota simply bought out

when i bought my frs and asked my dad to drive me to the toyota dealership to pick it up, he was asking why i was going to toyota cus he thought i bought a scion and he didnt know that they are the same company/brand essentially.

This is EXACTLY why the brand did not do well. People dont know what Scion is but they do know Toyota. If they sold under Toyota to begin with they would have a larger and well established customer base PLUS younger people would still buy the FRS, XB, IM etc from Toyota VS Scion.

It was a very poor marketing scheme.

[ZN6]

I guess you could say

Scionara

Made me lol

[Lowered_Klass]

I guess you could say

Scionara

I laughed harder than I should have :lol

BUT, you forgot one thing in your post...


http://cdn.meme.am/images/300x/10173792.jpg

[ae101]

till this day, my dad still don't know scion exists and nor do some of my friends

i still remember toyota donate a few cars to well known tuner shops to mod their cars and show case them back in the early days

lot of auto show and magazines had tuned scions

[bcrdukes]

They are still Toyota so I don't see the resale being effected too much. They are still cheaply made junkers regardless

They were actually Japanese built. The interiors were nicer in comparison to Toyota, but eventually that changed over a span of a year or two.

Scion didn't make any of their cars financially attractive for any person to buy. Their lowest finance rates were 3.99% while an equivalent Toyota, Honda, Nissan, or Mazda had much more attractive financing rates (i.e. 0% or 0.9%)

[white rocket]

I read somewhere that it was against the law for one manufacturer to bring more that a set numbers of models to market under one name. Hence Scion. It allowed them to create an entire brand and bring more models to North America. Perhaps this law is in the U.S.; or some completely made-up BS I read on facebook. Lol!

Either way, I coudn't give a rats fuck about Scion, even though I love Toyota, so I could care less that they are eliminating the brand.

[smoothie.]

Toyota should kill the dealership at the richmond auto mall while they're at it.

I can't even call it bad service cause it was no service at all.

[blee123]

Toyota should kill the dealership at the richmond auto mall while they're at it.

I can't even call it bad service cause it was no service at all.

what happened?

[Stealthy]

http://www.imgur.com/ZW1DJma.jpg

[Verdasco]

Toyota should kill the dealership at the richmond auto mall while they're at it.

I can't even call it bad service cause it was no service at all.

fuck no, their coffee machine is great, along with free chinese buns and donuts

free food all the time and the french vanilla... do not get me started! BrokeBack

helps living in a 1 minute drive radius :drunk:

[underscore]

I'm glad they're keeping the iM/Auris at least since I was planning on buying one for the missus in a few years. Hell we would've bought one last year instead of her 05 Matrix if they idiots would've thought to sell them here to begin with.

Isn't every Scion sold out of a Toyota dealership? I don't see how people don't make the connection.

In the US I believe they had dedicated Scion dealerships, but I could be wrong.

[v_tec]

fuck no, their coffee machine is great, along with free chinese buns and donuts

free food all the time and the french vanilla... do not get me started! BrokeBack

helps living in a 1 minute drive radius :drunk:

What Chinese bun / donuts?
Is this something only available at 7:01AM or something?

[CorneringArtist]

I've been cross-shopping the iM with the Mazda3 and Golf in the event of a buyback on my TDI (getting a non Type-R Civic hatch is a stretch), and I do like the iM considering it's a product I've worked on before. The fact that it's Japan-built makes me appreciate it a bit more.

I'm not surprised the brand is dead. Oh well, I can get a 2017 with a Toyota badge instead!

[Ch28]

I guess you could say

Scionara

http://i.imgur.com/fMoqBJw.jpg

[bcrdukes]

I was disappointed to learn Toyota killed off the Matrix, only to be rebadged/sold as a Scion iM.

My mom was looking to downsize from the Sienna van but decided to hold on to it, only to learn the Matrix was discontinued. Then Scion comes along and decides to sell them for (at the time) 3.99% financing, which doesn't really help their case. As I mentioned in a previous post, other marques had better deals going on and Mazda often has 0% financing.

[SpartanAir]

I guess you could say

Scionara

Mods please rename this thread to "Scionara" :joy:

Side note, here's a little chronology of the Scion brand. Not hard to see why it failed when you lay it all out in front of you.

So Long Scion! A History of Toyota?s Youth-Centric Brand (http://www.motortrend.com/news/so-long-scion-history-toyota-youth-centric-brand/)

[underscore]

I was disappointed to learn Toyota killed off the Matrix, only to be rebadged/sold as a Scion iM.

My mom was looking to downsize from the Sienna van but decided to hold on to it, only to learn the Matrix was discontinued. Then Scion comes along and decides to sell them for (at the time) 3.99% financing, which doesn't really help their case. As I mentioned in a previous post, other marques had better deals going on and Mazda often has 0% financing.

The iM is the Corolla hatch that wasn't sold here before, not a Matrix, although they're pretty similar anyways.

[UFO]

I get why they made Scion, but the issue I find is kids don't care about cars nowadays compared to say 10-15 years ago when the brand was launched, at least that's the vibe I get in Vancouver

Scion should have allowed Toyota to market and focus on selling vanilla reliable family appliances, you know cars that actually make the company money, without creating the image of young/punkass sports cars. So Scion was supposed to get the kids in at a younger age and then 'grow' into Toyota/Lexus.

[PiuYi]

For a company that built a premium brand like Lexus in 10yrs to compete with Mercedes and BMW is pretty impressive. They obviously failed with Scion, it shows me that Toyota know how to appeal to old people but not young people....

luckily for Toyota, all young people eventually turn into old people :ilied:

[68style]

^^ Not if they live hard and die young!!! YOLO!!!!