[smoothie.]

old left new right

http://media.socastsrm.com/wordpress/wp-content/blogs.dir/112/files/2017/02/City-of-Vancouver-logo.jpg

City of Vancouver to vote on new $8K logo | News Talk 980 CKNW | Vancouver's News. Vancouver's Talk (http://www.cknw.com/2017/02/21/city-of-vancouver-to-vote-on-new-8k-logo/)

The City of Vancouver is looking to change its branding.

A staff report says the city hasn’t changed its brand in 10 years.

The city hired a branding firm who put out the lowest bid for the project, which came in at just under $8,000.

The firm was asked to come up with a logo that’s easily recognizable to those whose first language isn’t English.

Councillors will vote on it on Wednesday, and if approved, the new watermark will be phased in over the course of 2017 to save costs.

And in case you were curious, one of the changes is a font change to ‘Gotham.’



I made one too.

[Armind]

For fuck sakes. You call that design? :facepalm:


I'd be ashamed to even have that as a portfolio piece if I were to design that.

[dat_steve]

i'd be curious to see the timesheet behind the "branding" work. I'm thinking:

Font contemplation - 5 hrs
Font focus group - 5 hrs
Front synergy - 8hrs

[6o4__boi]

i like smoothie's design better

8/8

would pay $8888.88 for it

[yray]

^dude, thats traditional... needs to be simplified

[CivicBlues]

I made one too.

Nice, but shouldn't you be using the Simplified Characters to reflect the demographics of the city now? :awwyeah:

[ilovebacon]

The city hired a branding firm who put out the lowest bid for the project, which came in at just under $8,000.

changing the color of the fonts costed them 8000$ LOL!
I say that the old design is much more appealing than the new idea.

[pastarocket]

That new design is so boring.

You can probably hire a student to photoshop a better logo at a much lower price than to pay eight grand to that "branding firm". :lawl:

Green and blue colors. Did the designer just copy the Canucks team colors???
LUL

http://www.icejerseys.com/images/products/33/Ryan-Miller-Vancouver-Canucks-Reebok-Premier-Replica-Home-NHL-Hockey-Jersey-N31508_XL.jpg

[Armind]

You don't use Photoshop to create a logo. :ohgodwhy:

[pastarocket]

You don't use Photoshop to create a logo. :ohgodwhy:

Photo editing software to change non-copyrighted text and pictures off the Internet.

Voila, you have your logo. :troll:

[Spoon]

You don't use Photoshop to create a logo. :ohgodwhy:

Too cheap to pay for Adobe Suite. Now you can make the new logo with MS Word. :awwyeah:

[underscore]

That's not a logo, that's literally just some fucking text. How the hell does that cost $8k and how the hell does a city have a "brand"?

[Armind]

It's not in vector form. OpieOP

Too cheap to pay for Adobe Suite. Now you can make the new logo with MS Word. :awwyeah:

[pastarocket]

This thread is just a reminder about why I did not vote for Mayor Moonbeam in the last civic election.

Fucking idiots in Vision Vancouver are wasting my taxpayer dollars! SwiftRage

[Hehe]

You don't use Photoshop to create a logo. :ohgodwhy:

Photoshop?!? You are giving them too much credit.

It looks like something out of MS Word. The process went something like this:

Owner: Hey designer, I want to make the lowest bid for CoV new logo. I'm gonna pay you 5 bucks for it.
Designer: 5 bucks? But that's like 10 minutes worth of salary?! :pokerface:
Owner: Better get started.
Designer: o... ok.. (I'm going to fuck you up!)

Designer opens MS Word
Set Font - Gotham
Set Font Size - 14
Set Font Color - Green
Type "City of" , enter Vancouver... well looks like poop... oh! I know!
Select "Vancouver"
Set Font Size - 24
Set Font Color - Blue

Designer goes smoking and thinks... (you want a 5bucks design? I'd give you a dollar design make sure you never win the contract you cheap fuck)


Owner comes back a few days: Great job! We got the case!
Designer:
http://i.imgur.com/CHJqATB.jpg

[ZN6]

CITY OF

VANGROOVER

Money plz, thx. Will take $500

[Qmx323]

$8000? For this?

Real estate clearly isn't the only thing around here that's inflated.

[bluejays]

$8000 for the logo, imagine how much it will cost to change everything over (new logo on trucks, letter heads, signs)

[Hondaracer]

fuck you, pay me

http://i4.photobucket.com/albums/y136/sniperslayer/City-of-Vancouver-logo2_zpsqfgadsxt.jpg~original

[Armind]

You forgot to apply typography :troll:

Photoshop?!? You are giving them too much credit.

It looks like something out of MS Word. The process went something like this:

Owner: Hey designer, I want to make the lowest bid for CoV new logo. I'm gonna pay you 5 bucks for it.
Designer: 5 bucks? But that's like 10 minutes worth of salary?! :pokerface:
Owner: Better get started.
Designer: o... ok.. (I'm going to fuck you up!)

Designer opens MS Word
Set Font - Gotham
Set Font Size - 14
Set Font Color - Green
Type "City of" , enter Vancouver... well looks like poop... oh! I know!
Select "Vancouver"
Set Font Size - 24
Set Font Color - Blue

Designer goes smoking and thinks... (you want a 5bucks design? I'd give you a dollar design make sure you never win the contract you cheap fuck)


Owner comes back a few days: Great job! We got the case!
Designer:
http://i.imgur.com/CHJqATB.jpg

[Euro7r]

I can pay someone $5-10 outsourced online that can produce the same thing....$8k, gotta be kidding me.

That doesn't look like $8k worth of work....

[Rallydrv]

this is how governments work.
maybe the business donated to someone in the municipal govt. and now getting it back.

peanuts in grand scheme of things

[fliptuner]

Anything by eldumbasso in mspaint > this crap

[Ikkaku]

Here is my entry. Please give me 8 grand for it

http://i.imgur.com/2qYYbzf.jpg

[tacobell]

on the news it said something along the lines to change the welcome to vancouver sign will cost about 150k for 1 sign. This logo thing gonna end up costing taxpayers millions in the end, wtf. Was there an outcry for a new logo? there's like 1000 other things the city could put money towards before this, priorities i tell ya

[xjc11]

Selling logo
$5000 OBO
no lowballs
http://i.imgur.com/YsEo5AM.jpg

[Noir]

That's not a logo, that's literally just some fucking text. How the hell does that cost $8k and how the hell does a city have a "brand"?

Take it from a Graphic/Web Designer.


My guess, a chunk of the cost is mainly licensing. If they didn't create the font themselves, they have to pay for licensing to use the font commercially and at the scale of how commercial the font will be used.

[trip]

www.fiverr.com

[i-vtecyo]

where is the city getting all this extra money from to spend on useless dull designs like this crap?

[Inaii]

That's not a logo, that's literally just some fucking text. How the hell does that cost $8k and how the hell does a city have a "brand"?

It's called a wordmark. Logo Design 101: The Wordmark (http://conversations.marketing-partners.com/2013/03/logo-design-101-the-wordmark/)

[Traum]

where is the city getting all this extra money from to spend on useless dull designs like this crap?
Why did you think our property taxes got hike again? :fuuuuu:

[dapperfied]

8K to license the font or not, I'd take more pride into designing a logo. Especially when it's for CoV, an opportunity like this does not come often. Do a great job, everyone would admire your work and you'd get more exposure for business.

I seriously wonder who the agency is, because this would just bring bad reputation. I guess it's good that they remain behind doors lol.

[6o4__boi]

foi request everything and all the discussions regarding the logo before they delete everything

:lawl:

[Nlkko]

Current logo is beautiful. No need to replace.

[dark0821]

its ok.. thats a bargain... you want to know how much SFU paid to get the new logo?

White letters in a red box...? Try hundreds of thousands....

[Traum]

its ok.. thats a bargain... you want to know how much SFU paid to get the new logo?

White letters in a red box...? Try hundreds of thousands....
Oh, don't get me started on that retarded logo... As an SFU alumni, I was furious. There was absolutely nothing wrong with the old crest / coat of arms, and I thought this infatuation with "modern" and "minimalist" styles was pretty stupid.

But that SFU logo change wasn't the only time when SFU messed with its crest / coat of arms. ~10 years ago, they also tweaked their old coat of arms as well, and I didn't appreciate that either.

http://www.sfu.ca/archive-sfunews/files/spring2007/old-crest.jpg
https://upload.wikimedia.org/wikipedia/en/0/0b/Simon_Fraser_University_coat_of_arms.png

Top was the old. Bottom is the current revised one.

[twitchyzero]

^ probably for PC reasons they were pressured to remove the cross of the old CoA

back to CoV, i'm trying to understand how the existing logo confuses the ESL population?

I get that 8k is probably peanuts for new branding but hell, if that money could've been spent plowing a neighbourhood or two instead...

did a quick search....from an outsider perspective, logo biz seems like scam biz

research and reference can probably be easily grouped together as is sketching and reflection\

and who the hell pays $700 on PS? it's $10/mo


The design process of a professional logo designer usually consists of:

The Design Brief: They conduct a questionnaire or interview with the client to get the design brief.
Research: They conduct research focused on the industry itself, on its history, and on its competitors.
Reference: They conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.
Sketching & Conceptualising: They develop the logo design concept(s) around the brief and research. They use creativity and know how to design a logo.
Reflection: They take breaks throughout their design process. This lets their ideas mature and lets them get renewed enthusiasm and receive feedback.
Presentation: They then choose whether to present only a select few logos to the client or a whole collection.
Celebration: They then drink beer or eat chocolate or sleep or start on next logo design. Or a combination.
Do you believe doing all of that costs $5.00?

On that note, did you know that the software to make the logo is USD$700 in itself, let alone the computer that it has to be installed onto or the costs associated with the essentials… paper, ink and an internet connection.

http://justcreative.com/2008/05/22/why-logo-design-does-not-cost-5-dollars/

knowing how Canadian politician like to nuthug China so much...yep it would've been done in simplified

^dude, thats traditional... needs to be simplified

[Armind]

As a designer, research and concept development takes up most of the time.

I've followed justcreative when I was in school, great designer. That article was written in 2008, Adobe Cloud was not around during that time lol.

If logo business is a scam, everyone would be doing it thinking they're designers.



Speaking of city logo rebrands, this one is by far my most favourite one:

http://www.behance.net/gallery/276451/city-of-melbourne

[MrPhreak]

I can't believe it got voted in at 7-2

The news was pointing out that they were already using the new logo on publications in city hall even before the logo was voted in... obviously they made the decision long before the vote

[dapperfied]

http://i0.kym-cdn.com/entries/icons/original/000/021/018/Ine1AkaF_400x400.jpg

[Traum]

FailFish

I'd have to say the practice doesn't surprise me at all. Moonbeam has been known to hold public hearings in one evening, but already have all the construction work scheduled to go the next morning. (It was some bike lane construction thing in DT.) For him, any public consultation or formal procedures are strictly procedural.

[bananana]

I've spent a lot of time working on capital projects for various Governments. You see the end product of the work but you're not seeing all the concept/brief stuff, design research, market testing and the completely ridiculous amount of client coordination that these projects take. Considering my personal dealings at CoV at $8k these poor sobs would be making pennies per hour.

[Eatman]

looks like the new shitty logo has been approved....... sigh

VANCOUVER (NEWS1130) – Don’t be surprised if you see new City of Vancouver logos popping up around you.

City council has approved a new design.

While a majority of councillors voted in favour of the new look, there were two who voted against the eventual change.

The NPA’s George Affleck was concerned about how bland the new logo is and he says there was some concern about the lack of process with the public in any capacity. He feels people in general seem very disappointed with the new logo.

Affleck says the changes won’t come cheap.

“One of the challenges, is that when you change the logo, we may not do the changes overnight on all the structures, but it will happen over time and that will cost into the hundreds of thousands of dollars for the city and I don’t think there is a need for that. I think we could have spent that money on more important things.”

He says the argument to make the change was a way to support digital marketing and international communication.

City of Vancouver approves new logo, not all councillors approve - NEWS 1130 (http://www.news1130.com/2017/02/22/city-vancouver-approves-new-logo-not-councillors-approve/)

[Timpo]

So why did they need that new logo?? :confused:

[Mr.HappySilp]

They could have easily held a contest for people to design a logo for free. The winner will be decided by vote online and the winner will get an cert or a metal from City of Van.

A lot less cheaper, more creative ideas, and it encourage more arts studends to come out.

[underscore]

Take it from a Graphic/Web Designer.


My guess, a chunk of the cost is mainly licensing. If they didn't create the font themselves, they have to pay for licensing to use the font commercially and at the scale of how commercial the font will be used.

If that's a font that needs to be licensed and it's part of the $8k then maybe that isn't so bad, but from the sounds of it I'm not sure that's the case.

[6o4__boi]

I've spent a lot of time working on capital projects for various Governments. You see the end product of the work but you're not seeing all the concept/brief stuff, design research, market testing and the completely ridiculous amount of client coordination that these projects take. Considering my personal dealings at CoV at $8k these poor sobs would be making pennies per hour.


haha this

The amount of bitch moaning and nit picking at some of these projects make me question the level of sanity that these people have. I've seen straightforward projects be bogged down because someone doesn't like a certain detail and will propose additional time discussing useless detail only to turn around and say, "yeah, ok, maybe the original idea wasn't bad" after wasting everyone's time.

[yray]

http://www.idahostatesman.com/news/state/idaho/1qvgjx/picture72030512/ALTERNATES/LANDSCAPE_1140/pocatello%20flag

I'd say the pocatello logo looks better than ours.

[GS8]

Might has well have used Comic Sans

Because this whole thing is a joke...

[FerrariEnzo]

how does that even count as a "Logo"?

I guess someone's pocket was feeling a bit empty...

[Armind]

It's a wordmark logo lol

[GLOW]

we should have made our logo out of lego blocks. that would be...AWE-SOMMMMME!!!!

+1 vote on the bicycle logo...but it needs to be something more retro/trendy

[RRxtar]

its ok. Kelowna paid $80,000 for this

http://i-go.ca/wp-content/uploads/2014/08/City-of-Kelowna-Adult-Wellness-Programs.png


and then got sued for copying an existing logo

http://www.thelogofactory.com/logo_blog/wp-content/uploads/2009/08/kelowna-logo-copy-accusations.jpg

:pokerface:

[Armind]

4Head

[Liquid_o2]

Council was probably shown 8 to 10 different logos and chose this one. Who knows what else the designer showed the City? Maybe they were actually really good logos, so I wouldn't blame the designer here. Easy for the public to say "you paid $8,000 for that POS!?!" when the designer potentially spent several days coming up with various concepts.

[Armind]

Even if the agency provided a few directions, I wouldn't include this lol.

Ultimately, they have the power to control what the city goes with.

[GLOW]

maybe they're going about it all wrong. city of vancouver should use CoV and do this type of logo

http://www.pwmania.com/wp-content/uploads/2014/08/nwo-logo.jpg

[MarkyMark]

I swear these fucks must just sit around the table and think up ways to waste money. Not only is the design ugly as fuck, but the end result is something no one even cares about.

[flagella]

It's unfortunate the public sector only seems to attract incompetent people.

[6o4__boi]

It's unfortunate the public sector only seems to retain incompetent people.

fixed it
some of the greatest people i've ever worked with started in the public sector

[Ch28]

looks like the new shitty logo has been approved....... sigh



City of Vancouver approves new logo, not all councillors approve - NEWS 1130 (http://www.news1130.com/2017/02/22/city-vancouver-approves-new-logo-not-councillors-approve/)

This George Affleck guy gets it. Seems like he's one of the only sane people on council. Can't believe Vancouverites voted in Gregor and his goons. Fuck

[drunkhomer]

So they tell us they don't have money to fight the fentanyl crisis, so they raise our taxes, while still spending millions on bike lanes....

They were also saying $8k is just for designing the new logo, it's actually going to cost MILLIONS to CHANGE and rebrand the city to the new logo... (eg. changing logo on websites, city signs, city vehicles, and etc)

I'm so triggered...

[teggy604]

Why do we need a new logo? CTV did a poll and 80 percent prefer the old logo. Spendings 8k is crazy but the added cost to replace the signs around Vancouver plus other misc stuff is going to add up. Just like couple yrs ago they spent how much to redesign the website? Where is the petition so I can sign my name. Like other have mentioned there are other area to spend money on like plowing the side streets to pick up the garbage.

[Jmac]

maybe they're going about it all wrong. city of vancouver should use CoV and do this type of logo

http://www.pwmania.com/wp-content/uploads/2014/08/nwo-logo.jpg
Hey yo
https://s-media-cache-ak0.pinimg.com/originals/58/b1/70/58b1705414fd24013043ebdba02ae7ca.jpg

[Ch28]

Why do we need a new logo? CTV did a poll and 80 percent prefer the old logo. Spendings 8k is crazy but the added cost to replace the signs around Vancouver plus other misc stuff is going to add up. Just like couple yrs ago they spent how much to redesign the website? Where is the petition so I can sign my name. Like other have mentioned there are other area to spend money on like plowing the side streets to pick up the garbage.

The overall cost of $8000 for the logo design is nothing compared to the other stuff that needs to be replaced. It's the cost of having to change every single signage in Vancouver, all their ads, posters, business cards, etc. that will cost the most.

This is an absolute waste of taxpayers money with zero justification for the logo redesign. This is exactly what happened when city council voted to implement bike lanes and already had city worker crews on the streets with all the barricades ready to go before they even officially voted on it. Things like this where it costs taxpayers money should be held to some form of public consultation instead of all these closed door deals that they just decide to shove down our throats because they have the majority vote.

[Ikkaku]

The best part was, in the criteria, they wanted something that would be easily recognizable by non-english speakers/readers. All they truly did was remove the flower. So I guess through their strenuous research, it was the flower symbol that confused non-english readers.

Now everybody in the world can recognize the City of Vancouver.

[Obsideon]

Wow I am so disappointed... I was confident that the council wouldn't be dumb enough to approve it, what a damn waste of money for something so utterly unnecessary...

[Timpo]

The problem with public sector is it's driven by tax.
You do not have to be profitable or provide best customer service & product to survive like private sector.
Which means, public sector workers can afford to slack off and waste money and be overpaid.
They also lack ambition too, compare to private sector workers. Many truly talented public sector workers will move to private sector for bigger opportunity.
However, public sector pays pretty damn well for relatively unskilled/uneducated jobs.

[Timpo]

its ok. Kelowna paid $80,000 for this

http://i-go.ca/wp-content/uploads/2014/08/City-of-Kelowna-Adult-Wellness-Programs.png


and then got sued for copying an existing logo

http://www.thelogofactory.com/logo_blog/wp-content/uploads/2009/08/kelowna-logo-copy-accusations.jpg

:pokerface:

Another look-alike logo in Kelowna
Julie Whittet

May 03, 2013 - 5:59 AM
WE'VE SEEN THIS BEFORE...
http://infotel.ca/newsitem/another-look-alike-logo-in-kelowna/it1747

With Kelowna Secondary School dropping its mascot logo last week after complaints of copyright violation, it wouldn't be the first time a not so original motif found its way into the city.

While the school was caught infringing on the trademark belonging to Philadelphia's Temple University, some of Kelowna's most iconic brands have eerily similar look-a-likes.

http://infotel.ca/news/medialibrary/image/orig-mediaitemid1747-3685.png
Former Kelowna Secondary School owls logo (left) and current Temple University owl mascot (right).
Image Credit: Wikipedia


In 2000, the Kelowna Rockets unveiled new art featuring the now-familiar Ogopogo on the front. Trouble was, they weren't the first sports team to use it and not even the first hockey team. It was quickly discovered to be nearly identical to the dragon on the San Antonio Dragons logo. The only differences are colour, wings and horns.

In 2009, the City of Kelowna took two years and spent $80,000 choosing its current rainbow colored spirographic to replace a simple picture of the Sails. Shortly after it was released it was discovered another designer had created a nearly identical pattern in 2007.

Kelowna Senior Secondary's owl graphic has already been removed from its website. Temple University called the Central Okanagan School board last week to point out the Owl design was its artistic property.

“Temple University actually contacted us directly saying our logo was a reasonably close fascilime of their university logo,” said school board secretary treasurer Larry Paul.

How did the graphic sneak its way into the school's branding? Paul says while the school has used an owl mascot for decades they decided to refresh the graphic when they moved locations in 2002. The school's former owl logo was replaced with the one trademarked to Temple University.

“It happened when the school moved to its new location, it was a staff decision,” he says.

“I suspect someone pulled a nice looking graphic of the internet and thought it would be nice to use at the school, not considering the trademark restriction,” he says.

Paul says the individual responsible was likely unaware college sports teams have trademarks for their logos the same way corporations and professional sports teams do.

And it appears Kelowna Secondary was not the only school to fancy the graphic.

“The university did mention they are pursing other schools than just us," he says. "They are doing an inventory across North America indicating more than one school is using the logo."

Kelowna Secondary has already started the lengthy proccess of eradicating the graphic.

“We've already pulled it off the website and are removing the evidence as much as we can,” Paul says, from its trace on anything from school letterhead to report card stock, uniforms and the gymnasium floor.

http://infotel.ca/news/medialibrary/image/orig-mediaitemid1747-3740.png
The Ogopogo monster featured on the Kelowna Rockets brand (left) is nearly identical to the dragon on the San Antonio Dragons logo (right).
Image Credit: Wikipedia

“There will definitely be some cost, just the gym floor itself will be a few thousand to sand the centre piece, paint the new logo on and refinish the floor,” he says.

The school will still keep an owl as their choice mascot. “There's no intention of changing the owl, it will just be a different owl logo,” he says.

[Timpo]

CTV NEWS: My 8-year-old could do that': Vancouver approves $8K city logo

'My 8-year-old could do that': Vancouver approves $8K city logo | CTV Vancouver News (http://bc.ctvnews.ca/my-8-year-old-could-do-that-vancouver-approves-8k-city-logo-1.3295579#_gus&_gucid=&_gup=twitter&_gsc=OT0OVpf)

[Timpo]

meanwhile in Ontario

https://www.youtube.com/watch?v=NfU3otvxtIk

[MG1]

So, when is RS going to change its logo?


:troll:

[dapperfied]

The agency that did the logo lol. Hangar 18 Creative ? the truth is out there (http://www.h18.com/)


http://www.metronews.ca/news/vancouver/2017/02/24/vancouver-graphic-designers-critique-city-logo-.html

Rekt

[GLOW]

Hey yo
https://s-media-cache-ak0.pinimg.com/originals/58/b1/70/58b1705414fd24013043ebdba02ae7ca.jpg

http://www.youtube.com/watch?v=rNkMwnsWdjc

[dapperfied]

Feels good knowing many companies stand behind the open letter. Nailed it.

[Armind]

It's a new low when Surrey's logo is better than Vancouver's LOL!


Signed my name on that list. :thumbs:

Feels good knowing many companies stand behind the open letter. Nailed it.

[6o4__boi]

Looking at Moonbeam's gf, and his calling of the now previous city logo "lame."

This guy has horrible taste.

[twitchyzero]

would you guys rather have the city spend another $186000 for a design that's now considered the gold standard? I would haha

that's how much Melbourne spent...and it's quite the conversation-starter

https://lndr-landorcom-assets-prd.s3-us-west-2.amazonaws.com/app/uploads/2015/08/27135714/Melbourne-2.jpg?w=760&fit=max

[Timpo]

'Infuriating': Designer shocked at similarity between his Chilliwack logo and new Vancouver mark
City of Chilliwack commissioned Daniel Mansell in 2011
By Rhianna Schmunk, CBC News Posted: Feb 24, 2017 1:16 PM PT Last Updated: Feb 24, 2017 9:06 PM PT
http://www.cbc.ca/news/canada/british-columbia/vancouver-logo-chilliwack-logo-photos-1.3998333

https://i.cbc.ca/1.3998584.1487969054!/fileImage/httpImage/image.png_gen/derivatives/16x9_620/chilliwack-vancouver-logo.png
The City of Chilliwack logo was commissioned in 2011. The new City of Vancouver wordmark was approved by council earlier this week. (City of Chilliwack/City of Vancouver)

The entrepreneur behind the City of Chilliwack's logo said he was left shocked and frustrated after he saw the City of Vancouver's brand new wordmark, which bears a resemblance to his 2011 creation.

Dan Mansell said a friend tagged him in a Facebook post about the Vancouver's new branding after it was approved by city councillors earlier this week.

"I couldn't believe it," Mansell said. "I was really shocked."

Vancouver rebranding panned on social media
The designer owns Basecamp Creative, a Chilliwack-based design company. He was commissioned to create the city's new branding six years ago.

The resulting logo, which features a mountain illustration inspired by the Fraser Valley's Cheam mountain range, was trademarked by city officials that same year.

Vancouver began plans to refresh its logo in June, according to a report, with the goal of creating something simpler and more social-media friendly.

https://i.cbc.ca/1.3998593.1487969226!/fileImage/httpImage/image.PNG_gen/derivatives/original_300/city-of-vancouver-logos.PNG
Three standard versions of Vancouver's new wordmark were created for use across city assets, which will be updated over the course of 2017. (City of Vancouver)


'We share the same highway'

Mansell said he thinks the two designs are "too close to be a coincidence."

"If this was a city in Australia, I wouldn't be so mad. If this was a city in a different part of Canada, whatever. But this ... we share the same highway."

"My bet is that the designer was researching other city branding and looked at what I did with the City of Chilliwack and maybe subconsciously copied it or got too fixated [on it]," he said. "But I obviously don't know the process for sure."

Mansell said he submitted "four or five drafts" of the branding before it was ultimately approved by Chilliwack city council.

He declined to say how much he received for the project, but said it was "certainly less" than the $8,000 shelled out by Vancouver.

"That's the extra infuriating part," the designer said.

Trademark law

Mansell hasn't decided whether or not he'll pursue legal action but said he will be "exploring all of his options."

However, a Vancouver-based trademark lawyer says there might not be many options for the designer to explore.

Upon its completion, Mansell transferred copyright of the artwork to the City of Chilliwack.

Because he no longer owns rights to the artwork, Andrei Mincov says it's unlikely the designer would have a successful copyright case.

The lawyer said Chilliwack could pursue action against the City of Vancouver, but that "there may not be much that can be done."

"With officials marks, the copyright standard is that they look at [the visual] as a whole," Mincov said. "Copyright doesn't require a high standard for originality."

He said the Chilliwack logo's unique mountain element could be the key differentiator in a potential case.

CBC News has reached out to the City of Vancouver for comment.

[Timpo]

Here, $8,000 each.

https://twitter.com/bychrischeung
https://pbs.twimg.com/media/C5TRTbtVMAECcOy.jpg

[underscore]

If the cities coordinated ahead of time to make all their logos match like that it wouldn't be a half bad idea, then there would be a unified look across the lower mainland. But just ripping off the design of a neighbouring city is pretty poor.

[G0rilla]

This is really depressing, ladies and gentleman this is where our taxes are going towards. The old logo was way better, you cant just slap some colors to block letters and says its a "logo"

[Timpo]

BC municipalities should be investing tax $ for infrastructures like Japanese cities and prefectures are always famous for.

Instead of wasting money & time on logos and potential legal action against each other.
The City of Vancouver will be spending $150,000 so far on new logo(a few signs on highway), and it doesn't even include replacing all the banners and logos on city vehicles, buildings like city hall, etc. So after all the cost, I think the new logo will cost them 7 figure.

The mayor and council have been wasting shit load of time debating about new logo.

The new logo isn't going to contribute making Vancouver a better place. They should be dealing with real problems or invest in real potential.

Like Kevin O'Leary said, Canadian politicians suck. Plain and simple.
He said lack of productibility of Canadian politicians and government workers is driving him crazy.

[320icar]

new logo isn't going to contribute making Vancouver a better place. They should be dealing with real problems or invest in real potential.


Timpo, that's the most intelligent thing you've ever posted.

[Eff-1]

I actually don't have much of an issue that the city spent $8k on a logo. If they chose to spend $20k $50k or $100k (which they could have easily done) then taxpayers would be raging over the cost. $8k for a logo design is incredibly cheap.

My problem is that the logo they chose is boring, flat and uninspiring at best. Talk about an extreme missed opportunity to do something we could all be proud of. Idiots.

[Timpo]

I actually don't have much of an issue that the city spent $8k on a logo. If they chose to spend $20k $50k or $100k (which they could have easily done) then taxpayers would be raging over the cost. $8k for a logo design is incredibly cheap.

My problem is that the logo they chose is boring, flat and uninspiring at best. Talk about an extreme missed opportunity to do something we could all be proud of. Idiots.

You call that a logo? It's just a generic font and color. :pokerface:

As CTV News said, they could've spent $6.95 on online logo creator and got the same thing.

[Timpo]

^ in case you're confused, logos are something like..

https://techdevice.repair//images/icons/xplaystation4.png.pagespeed.ic.eOHJtTupgD.png
https://upload.wikimedia.org/wikipedia/en/thumb/3/35/Starbucks_Coffee_Logo.svg/480px-Starbucks_Coffee_Logo.svg.png
http://www.canadianautoworld.ca/wp-content/uploads/Logo-Acura.png
https://upload.wikimedia.org/wikipedia/commons/thumb/a/a6/Logo_NIKE.svg/500px-Logo_NIKE.svg.png
https://images.seeklogo.net/2011/08/twitter-bird-icon-logo-vector-400x400.png
http://logok.org/wp-content/uploads/2014/06/McDonalds-logo.png

[a00755836]

vancouver just doesn't know when to stop wasting money. can't they spend $8000 fixing some potholes?

[RRxtar]

Looks like a few people are forgetting 2 things here. $8000 on a hundreds of millions or billion dollar annual budget is peanuts. But unfortunately it isnt just $8000 on a logo. They have to rebrand every single bit if signage and work vehicle. It will be a million dollars for sure.

[Traum]

^^ Don't forget that the procedurally, CoV jumped the gun and went ahead to use the new logo before it was approved by city council. That alone should have rendered the new logo ineligible for official use.

[dapperfied]

Online sites that create logos don't provide brand guidelines..
Generic font? A generic font wouldn't cost $200.
:facepalm:


You call that a logo? It's just a generic font and color. :pokerface:

As CTV News said, they could've spent $6.95 on online logo creator and got the same thing.




"Hold my beer, I know everything about logos" — Timpo

^ in case you're confused, logos are something like..

https://techdevice.repair//images/icons/xplaystation4.png.pagespeed.ic.eOHJtTupgD.png
https://upload.wikimedia.org/wikipedia/en/thumb/3/35/Starbucks_Coffee_Logo.svg/480px-Starbucks_Coffee_Logo.svg.png
http://www.canadianautoworld.ca/wp-content/uploads/Logo-Acura.png
https://upload.wikimedia.org/wikipedia/commons/thumb/a/a6/Logo_NIKE.svg/500px-Logo_NIKE.svg.png
https://images.seeklogo.net/2011/08/twitter-bird-icon-logo-vector-400x400.png
http://logok.org/wp-content/uploads/2014/06/McDonalds-logo.png

[AzNightmare]

They should have used this for their logo.

http://i.imgur.com/G1k9myo.jpg


:troll:

[heisenberg]

i think everyone is over reacting about this.

i used to work for the city of vancouver in parks and recreation, there is quite a lot of drama between the different sectors.
rec centres not agreeing to join together to make all things uniform, logos, community centre flyers.
this could be a small step into making all recreation possible for new immigrants in the city.

instead of seeing, 15 different flyers for 15 different community centers, new immigrants could recognize the similarities between them and know,
that with low income they can apply for leisure access cards to get subsidized classes and gym passes.
instead of falling into a contract at a private gym, or private rec center.

at the same time, im not going to lie and say the city doesnt spend their money in dumb areas tho.

The problem with public sector is it's driven by tax.
You do not have to be profitable or provide best customer service & product to survive like private sector.
Which means, public sector workers can afford to slack off and waste money and be overpaid.
They also lack ambition too, compare to private sector workers. Many truly talented public sector workers will move to private sector for bigger opportunity.
However, public sector pays pretty damn well for relatively unskilled/uneducated jobs.

and to quote timpo, a lot of it is actually not driven by tax. at many rec centers you have two employers.
City of Vancouver it self, and the Recreation Center it self.
many rec centers look for funding through, program / class cost and grants to subsidize the costs and still pay their instructors / teachers.
i've had my classes canceled because of low enrollment, and not being able to get these grants.
many rec centers still try their best to fill classes to profit, to get new supplies for classes, and at the same time be able to offer free classes or free income tax clinics.
i do not know under which public sector timpo is talking about,but being watched by the public the whole time, i couldnt, or anyone couldnt slack at their job.
don't think anyone here has had a stranger yell at you to do your job better because they pay taxes, and their taxes pay my wage, so technically they're your boss.
and how you say we lack ambition, i know many people who've been in the job for 10+ years, working hard for a salaried position.
and to say the job is unskilled/uneducated? thats another topic for another day.

[Timpo]

and to quote timpo, a lot of it is actually not driven by tax. at many rec centers you have two employers.
City of Vancouver it self, and the Recreation Center it self.
many rec centers look for funding through, program / class cost and grants to subsidize the costs and still pay their instructors / teachers.
i've had my classes canceled because of low enrollment, and not being able to get these grants.
many rec centers still try their best to fill classes to profit, to get new supplies for classes, and at the same time be able to offer free classes or free income tax clinics.
i do not know under which public sector timpo is talking about,but being watched by the public the whole time, i couldnt, or anyone couldnt slack at their job.
don't think anyone here has had a stranger yell at you to do your job better because they pay taxes, and their taxes pay my wage, so technically they're your boss.
and how you say we lack ambition, i know many people who've been in the job for 10+ years, working hard for a salaried position.
and to say the job is unskilled/uneducated? thats another topic for another day.

Rec centers? You do realize that rec centers are part of municipality/city too right?

I don't know what kind of instructor you were, but say people are paying $7/hr for your class, typically rec centers want 30% profit, if you're getting $30/hr after lieu in benefit (assuming you're an auxiliary employee) the rec center won't approve unless 6 to 7 people register for your class.

Remember, that does not include the cost to keep the lights on, sound system, maintenance cost, etc.

The rec centers do not typically make money, the cost to operate swimming pool and skating rink is very high. Think about filtering system, maintenance cost, pay all the employee, hydro, etc.

The municipal accounting department (city hall) will have to approve the budget each year(which comes from tax) for rec center spendings. Also if they don't spend it, they won't approve for next year, so the rec centers tend to spend money on something unnecessary.

Once you get into recreation programming or even management level, you will very quickly learn how inefficient and political they are.

[Ch28]

Statement from Mayor Gregor Robertson on City of Vancouver Wordmark | Mayor Gregor Robertson (http://www.mayorofvancouver.ca/news/statement-mayor-gregor-robertson-city-vancouver-wordmark)

Looks like they're scrapping it and coming up with a new one with more insight from the local design community and public.

[Manic!]

http://www.sbmigroup.com/wp-content/uploads/2014/08/money-down-the-drain.jpg

[GLOW]

Statement from Mayor Gregor Robertson on City of Vancouver Wordmark | Mayor Gregor Robertson (http://www.mayorofvancouver.ca/news/statement-mayor-gregor-robertson-city-vancouver-wordmark)

Looks like they're scrapping it and coming up with a new one with more insight from the local design community and public.

would rather they just stop it altogether and stop wasting $. keep it as-is, it's fine. like said above, the money could be spent elsewhere like fixing potholes ...


if when it snows clear more than just bike lanes LUL

[Armind]

VICTORY! :victory:

Statement from Mayor Gregor Robertson on City of Vancouver Wordmark | Mayor Gregor Robertson (http://www.mayorofvancouver.ca/news/statement-mayor-gregor-robertson-city-vancouver-wordmark)

Looks like they're scrapping it and coming up with a new one with more insight from the local design community and public.

[Hondaracer]

This scrap and re and re is gonna cost a lot more than 8k.

With thay said that Melbourne logo is fucking awesome

[Armind]

I hope we out do Melbourne's logo :megusta:

Would be sweet if i get to be part of the rebrand as a GDC member. But being a certified GDC member means paying $400 a year. -_-"

[ssjGoku69]

Why is Graggor Richardson even looking to update the city logo anyways? It seems like everyone is okay with how it looks. I hope we vote him out in 2018.

[Armind]

Because it's not engrish enough

[Timpo]

Statement from Mayor Gregor Robertson on City of Vancouver Wordmark | Mayor Gregor Robertson (http://www.mayorofvancouver.ca/news/statement-mayor-gregor-robertson-city-vancouver-wordmark)

Looks like they're scrapping it and coming up with a new one with more insight from the local design community and public.

Typical government workers wasting time and money.

They seriously stop doing this now. Nobody was asking for new logo anyways.

[Hondaracer]

Listen to gregors interview today if you can, I'm not sure what it's from but they just played it on CBC radio

What a pompous fucking clown.

[6o4__boi]

I'd love to punch Moonbeam square in his jaw if I could get away with it.

Guy is such an asshat.
I've heard from previous friends who used to work at the city that he tries to act all smooth with the ladies but tends to come off as a sleazebag.

[Traum]

VICTORY! :victory:
Personally, I see no real victory. Bike Boy is smart in the sense that he knows this is not a fight he should pick / stay on, since it isn't really a major issue, so he gives into public demands. If it was bike lanes or other benefit-transfering deals to his real estate / financial backers, there is no way in hell he'd give in.

And the city still wasted $8k on that word marque. Plus now we'd have to cough up significantly more for a new logo.

[cunninglinguist]

What does it mean when Gregor says the current logo "doesn't work in digital applications"?

[ssjGoku69]

When SFU changed their logo from the coat of arms to the red rectangle, I believe it costed SFU either $20k or $40k. I think I read somewhere in the school newspaper The Peak?? I don't really remember which # it is since it's almost 10 years ago now.

$8k is a bargain in comparison though.

[Hondaracer]

SFU is a private entity.

[freakshow]

i don't mind the price as much as I do how ugly/dated it looks