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I can help a bit with your questions.
My family own a Holiday Inn Express franchise in the Western United States.
Likes/Dislikes
-Employee rates at any IHG property worldwide.
-Permanent PriorityGold status on their rewards program.
-Hotel's have excellent margins.
-Tripadvisor.com can be your worst enemy. I've heard of guests threatening to post a negative review unless you give them a discount.
-Continental breakfast expense is $100K plus yearly. Please think of the owners before you go for seconds!
-PIP (Product Improvement Plan) every 4-5 years which is always a 6-figure expense.
-Travel websites (Expedia Group, Priceline) take 10-15% cut of your rate.
-The housekeeping staff is all hispanic and work hard.
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