What kind of watches do you have?

[bcrdukes]

I like how the article compared this to when Dolce & Gabbana launched their ad in China of the girl eating Italian food with chopsticks. lol

[bcrdukes]

Originally Posted by Badhobz

but the dude is asian... what the fuck?!

I was thinking the same.

You have an Asian dude who pulls something off like this for an Asian market. How do they discern whether this is "racist" or not? What if this was an ad for a Chinese brand? Or maybe he was having a massive headache?

My head hurts.

[CivicBlues]

I know Europeans are pretty ignorant doofuses with the slanty eyed gesture. But these Mad Men fucks know exactly what they're doing. How hard is it to not be racist?
No, generate controversy for an increasingly irrelevant brand. I mean same thing with the whole Sydney Sweeney jeans thing - who gave a F about American Eagle before that.

[bcrdukes]

American Eagle foot traffic plummeted in the aftermath of the Sydney Sweeney ad controversy

Originally Posted by Fortune.com

Foot traffic fell 9% year over year at American Eagle stores for the week that began August 3, marking the second week of traffic declines since the retailer launched its controversial campaign featuring actor Sydney Sweeney, according to data from Pass_by provided exclusively to Retail Brew.

American Eagle launched its campaign, “Sydney Sweeney Has Great Jeans,” on July 23. For the first full week after the campaign, which began on July 27, its foot traffic declined 3.9% YoY. In both of the two full weeks preceding the campaign, its traffic increased over last year, up 5.9% on the week that began July 6 and 4.9% on the week that began July 13.

The latest week (from August 3 through August 9) saw foot-traffic declines among some of the retailer’s direct competitors for younger clothing shoppers, too, though not as steep as American Eagle’s 9% YoY drop. Abercrombie & Fitch experienced lower foot traffic (-3.3%), along with H&M (-4.9%), Gap (-2.8%), and Urban Outfitters (-2.7%), per Pass_by.

Correlation, as ever, is not causation, so there’s no telling if the Sweeney campaign has directly impacted American Eagle’s foot traffic.

Retail Brew asked American Eagle to comment on the foot-traffic data. We asked whether, according to its own data, traffic and sales have increased or decreased since the campaign launched. American Eagle did not respond.


As we reported previously, some have criticized the campaign for what they claim are eugenic undertones and for being oversexualized, while others, including The New York Post, dismissed the critics as a “crazed woke mob.” Vocal defenders of the campaign include President Donald Trump, Vice President JD Vance, and Senator Ted Cruz.

This report was originally published by Retail Brew.

[CivicBlues]

Yeah these ad guys are playing their own version of 3D chess in their heads. "as long as they're talking about you it's a win". "Any publicity is good publicity" and other bs...

[bcrdukes]

BRB buying a new Speedmaster I don't need.

(Future me in another lifetime.)

[whitev70r]

Originally Posted by bcrdukes

I was thinking the same.

You have an Asian dude who pulls something off like this for an Asian market. How do they discern whether this is "racist" or not? What if this was an ad for a Chinese brand? Or maybe he was having a massive headache?

My head hurts.

You can tell who is racist by the one who posted it here at RS for discussion.

[bcrdukes]

Way to get our attention!

Sig'ed!