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Originally Posted by Orion  obviously i can't say why this happened and what not as I have never done a project on ebay but I a marketing grad so I think some areas you can look at in terms of PEST is the whole economic downturn. Companies and the government are tightening up on a lot of their cash flows. Maybe this could be an area of research for example companies that deal large amount of transactions on eBay is clearing out inventory faster by lowering prices to keep cash in hand as most companies would do in a recession.
Socially, has something changed? Possibly, maybe try researching people's general purchasing behaviour. When eBay started it was a great place to purchase with great pricing. I'm not sure if growing rebates on amazon and instant face to face purchase from classified websites like Craigslist (which is partially owned by eBay btw) has any affect on this.
Just to add to whole thing is that the internet is still a growing market place, even in this economy. I have research for this but most likely won't share lol.
Something to look at is the general spending by the audience between real life and internet. Decline in retail sales and internet transactions and what not.
If you have also done a SWOT on eBay it should also explain a bit about their concern. If not, there's a website that has SWOTs completed on different organizations for free.
Don't quote me on anything as I know nothing about eBay honestly, you should brainstorm with your group then research to see how much is worth looking into.
Edit: BTW if this is a marketing project I wouldn't fully consider craigslist as a direct competitor as craigslist's major focus is real estate and job posting in four major cities. |
Thanks Orion, Yeah i did the SWOT analysis for them, some of the points were quite obvious, I also mentioned the depression at this moment in the economic factor, which i totally agree it affecting both the retail market and internet market substantially.
Also thanks for all the feedback guys, really appreciated.
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