REVscene Automotive Forum - Microsoft files lawsuit over "click fraud" against 3 Vancouver residents

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Microsoft files lawsuit over "click fraud" against 3 Vancouver residents

Pictures of the suspects Melanie Suen and Gordon Lam:

http://photos-c.ak.fbcdn.net/hphotos..._4940108_n.jpg

http://photos-d.ak.fbcdn.net/hphotos..._5810407_n.jpg

http://photos-d.ak.fbcdn.net/hphotos..._4063872_n.jpg

http://photos-b.ak.fbcdn.net/photos-...44369_6735.jpg

http://www.facebook.com/album.php?pr...p?id=707541610

http://www.facebook.com/s.php?q=Mela...?id=1257410413

Quote:

Reuters) – Microsoft Corp filed a lawsuit against three individuals believed to be based in Vancouver, accusing them of a form of "click fraud" by improperly using Microsoft's online advertising service for profit, court documents show.

In the suit filed on Monday in a U.S. federal court in Seattle against the three individuals and companies they are believed to control, Microsoft said it suffered at least $750,000 as a result of the click fraud scheme.

Under the scheme, large groups of people or automated computer scripts click on online advertisements without having any interest in the services or product being advertised.

The Redmond, Washington-based company said it traced the source of allegedly fraudulent traffic back to the defendants, Eric Lam, Gordon Lam and Melanie Suen.

Microsoft alleges that advertisements for the defendants' websites displaced their competitors' advertisements.

Reuters could not immediately reach the defendants for comment.

(Reporting by Ajay Kamalakaran in Bangalore, editing by Will Waterman)

I don't get it...how the fuck?

holy crap

i know this guy my ex gf is frds with him

so they sold ad space on the MS site or something? im slow on this

I dont get it either :lol

they probably have their own websites with ads on it, then use a program that clicks on their own ads, which in turn generates revenue for them

Quote:

Originally Posted by VrrM604 (Post 6468045)

they probably have their own websites with ads on it, then use a program that clicks on their own ads, which in turn generates revenue for them

But how does that lead to MS losing money lol. Very vague article, it seems like the reporter himself did not know what was going on.

Quote:

Originally Posted by HachiSix (Post 6468051)

But how does that lead to MS losing money lol. Very vague article, it seems like the reporter himself did not know what was going on.

It works the same as google ads; each time someone clicks on the ad, microsoft pays you a royalty for driving traffic to their website. The way microsoft is losing money is that nobody is actually clicking on these ads (a program is doing it). Nobody is really getting advertised to meaning they are throwing money into the toilet. Say for example microsoft expects 10% of those people who click on the ad to purchase a product from them which they would profit from. In this situation, no actual humans are clicking on those ads making them simply throw money away in ineffective advertising.

Quote:

Originally Posted by HachiSix (Post 6468051)

But how does that lead to MS losing money lol. Very vague article, it seems like the reporter himself did not know what was going on.

microsoft loses money because they're paying $ for non-existent people seeing their ads. it sucks when non-existent people see your ads, because non-existent people make non-existent purchases

distributed computing systems with automated scripts.. they have a website with ad's on it.. and a clicker script...

hence... diff IP's clicking on ad's make it seem like it's working.. but microsoft found out they're paying advertising for nothing...

o btw.. whoever said All-Advantage.... FTW!!! lol

haha, didn't know they were MS sponsored ads.

Looks like MS wants every penny these days!

^

thats 75000000 pennies

$750k? I wonder how much they actually pocketed...

Quote:

Originally Posted by InvisibleSoul (Post 6468153)

$750k? I wonder how much they actually pocketed...

i'm going to guess maximum a third...
so.. approx 250 k... that seems to be how much "effective" payouts are these days...

those 2guys n the girlo is smart!!

=/ The posting of personal pics of these people is really getting childish. Do you have that much time to be searching everyone on facebook?

that guy looks like harold in the first pic

i've seen that guy around.

Quote:

Originally Posted by Chairman Kaga (Post 6468219)

that guy looks like harold in the first pic

lol he's going to be like harold when he has to face the cockmeat sandwich

wow, i know them both. the lady is his mom i believe (little hard to recognize with the sunglasses on).

haven't seen these people for years, but instantly recognize gordon...

Quote:

Originally Posted by ecchiecchi (Post 6468186)

=/ The posting of personal pics of these people is really getting childish. Do you have that much time to be searching everyone on facebook?

you have any idea how many gordon lams exist on facebook? hahah.. i seriously doubt he spent the time to narrow down the photos to this ONE guy. there are probably tons of gordon lams in richmond alone.

the question is, would you, for 100G?

http://photos-d.ak.fbcdn.net/hphotos..._4063872_n.jpg

doesn't this guy sells HIDs too .. i think i bought one from him b4 ...

The dude with the sunglasses kinda looks like Edison Chen, LOL.

Quote:

Originally Posted by BNR32_Coupe (Post 6468411)

the question is, would you, for 100G?

Once? Sure.