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Vancouver Auto Chat 2016 VAC Community Head Moderator: Raid3n

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Old 08-12-2009, 08:21 PM   #1
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Hyundai to Sell Equus Flagship in U.S. Next Year

Breaking: Hyundai Equus Flagship to Go On Sale in U.S. Next Year : Auto News



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Hyundai continues to shake up perceptions of what a Korean automaker can be, announcing today that it will offer its flagship Equus sedan in the U.S. starting next year.

The Equus is based on the same architecture as the Genesis, but is noticeably larger. Hyundai intends that it will compete with the world’s premiere luxury saloons including the BMW 7 Series, Mercedes S-Class and Lexus LS.

“We showed the car at the New York Auto Show earlier this year, and the response was fantastic,” says John Krafcik, Hyundai Motor America president and CEO. “Since then, we’ve had a fleet traveling around the country, capturing input from our dealers and consumers. Here, too, the response was extraordinarily positive, and similar to the market reaction to the award-winning Genesis, so we’ve decided to bring it to the U.S.”

And as though showcasing the car at the New York Auto Show wasn’t enough of a shock to the traditionalists, Hyundai will again display the vehicle this weekend at the ultra-prestigious Pebble Beach Concours d’Elegance.

Hyundai has yet to release specifications on the new model, but it’s certain to be offered with the company’s 375hp 4.6-liter V8. Recently we reported that the Korean automaker has also developed a 5.0-liter V8 engine as well, and there is a strong possibility that powerplant could be offered in North America.

Hyundai is also undecided on whether or not its flagship will keep it’s Korean-market name, indicating that the Equus badge may be dropped in favor of a more U.S.-friendly name.
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Old 08-12-2009, 09:02 PM   #2
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the car looks good, but the name fails
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Old 08-12-2009, 09:03 PM   #3
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^ Agreed. Change the name to something robotic. Like the EQ-3000.
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Old 08-12-2009, 09:45 PM   #4
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It should be called the S460.
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Old 08-12-2009, 10:19 PM   #5
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Love the Bentley rip-off wheels
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Old 08-12-2009, 10:31 PM   #6
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I can't wait to see these things rollin around.

hope they sell in canada!
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Old 08-12-2009, 10:46 PM   #7
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ewww no.
i've seen equus' in korea.
the name equus just reminds me of that play called equus.
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Old 08-12-2009, 11:35 PM   #8
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fuk i love this car, i'd seriously consider taking this over a Lexus and even 7 series
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Old 08-12-2009, 11:36 PM   #9
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You'll be surprised rich people in asia actually have a korean luxury car in their garage.

I remember Eric Tsang (the HK artist) used to have a Ssanyong Chairman, and last week
the president of The Community Chest HK was spotted in his Ssanyong Chairman as well.

For sure it won't get as popular as the existing luxury brands, there should be a niche
market for it.

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Old 08-13-2009, 12:11 AM   #10
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fuk i love this car, i'd seriously consider taking this over a Lexus and even 7 series
Good idea...
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Old 08-13-2009, 07:44 AM   #11
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i didn't read everything... how much is this car?
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Old 08-13-2009, 08:08 AM   #12
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fuk i love this car, i'd seriously consider taking this over a Lexus and even 7 series
you must be on crack
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Old 08-13-2009, 12:58 PM   #13
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shit son, is that a row of LEDs under the headlights??
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Old 08-13-2009, 02:09 PM   #14
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small parking spot
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Old 08-13-2009, 02:11 PM   #15
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keep trash talking hyundai all you want
but this car will definatly boost the korean brand image
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Old 08-13-2009, 02:12 PM   #16
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you must be on crack
don't hate
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Old 08-13-2009, 02:29 PM   #17
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it looks good

id take it over a 7series too... but then id take anything over a 7series it sucks
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Old 08-13-2009, 02:43 PM   #18
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what size class is the genesis then?
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Old 08-13-2009, 02:58 PM   #19
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i didn't read everything... how much is this car?
retail on this in korea is about $60k~100k
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Old 08-13-2009, 03:01 PM   #20
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^^^ wow, i can see 60k but 100 oO
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