Leung_Dog | 08-27-2009 04:00 AM | What does it matter what we say about Audi. You sound like you work at Audi but think about it how well does audi care about the Canadian Market? If it did has it taken a look at the pricing issues? First of all Mercedes and BMW has adjusted their car prices to the stronger canadian dollar, audi on the other hand audi hasn't. Plus all of audi's car's are significantly slower than their direct competitors. When your top of the line 2 door coupe, S5, is slower than the BMW 335, not to mention only a couple grand cheaper then the M3 why would any one buy it. If your vehicles can not compare to your "direct competitors" how can you compete? There are good things about audi though. First off, out of all the german offerings right now the fit and finish of the interior is top of the line. This is a hands down win for audi but is that interior worth the premium price and lack of performance? It was a great idea to get rid of the 3.0 engines btw. took you a while to figure out that no one would pay more for a slower engine with more displacement just cuz it might be more "cool". Finally the coolest thing about audi is the wagons. Your avants were always the best and still are in terms of styling and looks. The 3 series and C class wagons jsut don't compare. BUt why only offer them in 2.0T. No Germany automotive company currently sells a performance wagon. You could have that Niche to yourself. If i had to choose between a c55, m3, or a RS4 wagon it would be hands down RS4 wagon. Look at the internet blogs and forums. What are the most popularly modded audis? not your sedans thats for sure. Its like Mcdonalds going well everyone like the big mac but lets not sell it in north america cuz were idiots It doesnt make sense. If audi adjusts their pricing and brings in the better models you will have a much larger market share. Its not your advertising, its not your products, both of those are decent. It is your pricing and lack of idea on what the market wants and needs. Hope this helps. |