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12-16-2009, 04:07 PM
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#1 | | I only answer to my username, my real name is Irrelevant!
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| LULU Lemons Fauxlympic Wear
Quote:
Lululemon irks Olympic officials with 'rogue' clothing line
Damian Inwood, Canwest News Service: Wednesday, December 16, 2009
A trendy Vancouver clothing company’s lulu of a marketing stunt has left Olympic organizers sucking lemons.
For Lululemon Athletica has come up with a cheeky clothing line that’s named “Cool Sporting Event That Takes Place in British Columbia Between 2009 & 2011 Edition.”
And Olympic officials lashed out at the outfitter’s “rogue advertising” on Monday night.
But Lululemon spokesman Eric Petersen denied the name was a brazen bid to circumvent Vancouver 2010’s vigorous brand protection policies.
“We never imagined or intended it to be that way,” insisted Petersen. “We did our homework and were very confident that this is within the letter of the law.”
Petersen said the design of the clothing line, which includes toques, hoodies, T-shirts and mitts, was a “collaborative” effort.
“We sat in a room and people were going, ‘Let’s put 2010 on it, let’s put Vancouver on it,’” he said. “And we said, ‘You can’t do that. You can’t say this.’
“We went through the litany of things you cannot say and started throwing out a bunch of things we felt we could say that were respectful of the rules and regulations.”
According to Petersen, the clothing is aimed at any of the sporting events in the 2009 to 2011 window such as the World Junior Hockey Championships.
“We would never do anything that we felt was ambush marketing,” he added.
The clothing line includes red T-shirts with the word “Eh!” or a Todd Bertuzzi lookalike hockey player. There are also mitts, scarves and hoodies in the national colours of Canada, the U.S., Sweden and Germany.
A Christmas “gag gift” is “hockey helmet” headgear complete with tooth blackener for that Bobby Clarke grin.
“You can have a zipper pull from any different country,” chuckled Petersen.
“And our favourite thing with the hoodie is the Canadian zipper is gold and the rest of the zippers are silver. So the American zippers are silver and we feel that’s like the Canadian loonie that went under the ice.”
Petersen was referring to the Salt Lake City 2002 Olympics, where Canada beat the U.S. in the gold medal hockey game after a loonie was embedded at centre ice.
The clothing line is being sold in 42 Lululemon stores across Canada, including eight in the Lower Mainland and one in Whistler.
It’s also in eight stores in the U.S.
He said Lululemon hasn’t talked to Vancouver 2010 officials about the clothing line.
But if 2010 complained, he added, “we’d sit down and talk to them and explain what our intent was.”
Shopper Tim Lehman said he had no objection to the marketing ploy and thinks Olympic organizers have gone “a little over the top” in protecting the 2010 brand.
“I could care less about Olympia Pizza and I think they got unfairly targeted in 2005, when they’ve been around for years,” added Lehman. “It’s ridiculous.”
Bill Cooper, 2010’s director of commercial rights management, strongly disagreed with Lululemon’s marketing strategy.
“We expected better sportsmanship from a local Canadian company than to produce a clothing line that attempts to profit from the Games but doesn’t support the Games or the success of the Canadian Olympic team,” he fumed.
“Funds generated from the sale of officially licensed merchandise — including the hugely popular red mittens — goes directly towards the success of the Canadian Olympic Team and the successful staging of the Games.”
Cooper said that 2010 has consulted lawyers and while Lululemon’s line isn’t trying to mislead consumers into believing the clothing is authentic merchandise, “we expect a higher standard than the strict letter of the law.”
He said 2010 will use tactics outside legal action to “encourage” them to comply, such as a PR campaign to “make sure the consumer is informed.”
Lululemon lost out to HBC in bidding to become an official clothing outfitter of the Canadian Olympic team from 2006 to 2012.
dinwood@theprovince.com | http://www.globaltvbc.com/entertainm...061/story.html http://www.theprovince.com/life/Lulu...215/story.html 
just saw this on the news, all i gotta say is   | 
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12-16-2009, 04:15 PM
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#2 | | OMGWTFBBQ is a common word I say everyday
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i did not read
but fail for using hasting hooker as models lululemon
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12-16-2009, 04:23 PM
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#3 | | MiX iT Up!
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is she missing a tooth or is it just black>
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12-16-2009, 04:25 PM
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#4 | | I don't get it
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whats wrong with her face..
But I like the line, screw VANOC
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12-16-2009, 04:25 PM
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#5 | | I only answer to my username, my real name is Irrelevant!
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they painted her tooth black,im guessing, because the line is Hockey Themed
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12-16-2009, 04:35 PM
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#6 | | Rs has made me the man i am today!
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.....its actually half a repost cuz its alredy in 2012 logo thread.... but i aint gonna hate lol
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12-16-2009, 04:39 PM
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#7 | | SFICC-05*
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Do you guys not read?
"A Christmas “gag gift” is “hockey helmet” headgear complete with tooth blackener for that Bobby Clarke grin."
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Originally Posted by Hyde  nammer don't listen to me, they listen to money. do you know how cheap it is to have someone killed in vancouver? let alone a beat down | | |
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12-16-2009, 04:41 PM
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#8 | | I only answer to my username, my real name is Irrelevant!
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Originally Posted by PiuYi .....its actually half a repost cuz its alredy in 2012 logo thread.... but i aint gonna hate lol | | |
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12-16-2009, 05:07 PM
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#9 | | I have named my kids VIC and VLS
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the tag on the clothing is pretty funny, they obviously got lawyers and determined how far they could push the limit without being sued by Vanoc
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12-16-2009, 05:10 PM
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#10 | | SardaukarMod
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| Quote:
Originally Posted by chun Do you guys not read?
"A Christmas “gag gift” is “hockey helmet” headgear complete with tooth blackener for that Bobby Clarke grin." | they obviously did not.  'post first, ask questions' later is the usual case here on RS with any post longer than 3 sentences.  | |
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12-16-2009, 08:01 PM
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#11 | | I subscribe to the Fight Club ONLY
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bahahahahaa
Lululemon just gave VANOC a huge middle finger and told them to fuck off.
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12-16-2009, 08:25 PM
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#12 | | Need to Seek Professional Help
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The only problem i have is that part of the proceeds from the official olympic merchandise goes to our athletes... but this is just for their own profit. If anything, this is a case of a Canadian company diverting funds that would otherwise go towards our Canadian athletes into their own pockets. Canadians stealing from Canadians... If only they donated a portion of the proceeds to some sort of athletic organization... It's a shame that the general population is ignorant or simply don't give two shits about things like that.
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12-16-2009, 08:32 PM
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#13 | | OMGWTFBBQ is a common word I say everyday
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damn i keep thinking of those LG tight sweat pants
make any non-fat chick look like they have hot ass/legs
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12-16-2009, 08:57 PM
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#14 | | I subscribe to the Fight Club ONLY
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| Quote:
Originally Posted by Alpine The only problem i have is that part of the proceeds from the official olympic merchandise goes to our athletes... but this is just for their own profit. If anything, this is a case of a Canadian company diverting funds that would otherwise go towards our Canadian athletes into their own pockets. Canadians stealing from Canadians... If only they donated a portion of the proceeds to some sort of athletic organization... It's a shame that the general population is ignorant or simply don't give two shits about things like that. | How about this view : the olympics are stealing from ALL citizens of the province of BC ?
Let's shut down parks, conservatories, hospitals, schools and build useless venues for a 20 day international party? I am glad i don't live in Vancouver where I am getting raped by crazy property taxes to fund this stupid gong show.
It's common knowledge : A canadian athlete is a poor athlete and can't expect any sort of funding from anyone period.
**edit** 99% of the olympic shit that VANOC is hocking is made in China anyways.
Last edited by Volvo-brickster; 12-16-2009 at 09:16 PM.
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12-16-2009, 09:09 PM
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#15 | | Banned (ABWS)
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I hate lululemon crap, yet a huge for doing this. HBC cannot keep Olympic gear in stock cause they under estimated sales based on their crappy summer Olympics gear in 2008. HBC sucks and should have the contract taken away from them. Give it back to roots, or based on this, even give it to Lululemon.
Going to check if the gear is for sale tomorrow, I want that 'eh!' shirt!
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12-16-2009, 09:20 PM
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#16 | | I have named my kids VIC and VLS
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| Quote:
Originally Posted by Volvo-brickster How about this view : the olympics are stealing from ALL citizens of the province of BC ?
Let's shut down parks, conservatories, hospitals, schools and build useless venues for a 20 day international party? I am glad i don't live in Vancouver where I am getting raped by crazy property taxes to fund this stupid gong show.
It's common knowledge : A canadian athlete is a poor athlete and can't expect any sort of funding from anyone period.
**edit** 99% of the olympic shit that VANOC is hocking is made in China anyways. | it's 2 weeks, get over it.
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12-16-2009, 09:22 PM
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#17 | | JDMEK9Mod | DogWhisperer
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Originally Posted by taylor192 I hate lululemon crap, yet a huge for doing this. HBC cannot keep Olympic gear in stock cause they under estimated sales based on their crappy summer Olympics gear in 2008. HBC sucks and should have the contract taken away from them. Give it back to roots, or based on this, even give it to Lululemon.
Going to check if the gear is for sale tomorrow, I want that 'eh!' shirt! | watch out now, spyker is going to fail you for his differing opinion on Lululemon apparel  | 
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12-16-2009, 09:34 PM
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#18 | | I subscribe to the Fight Club ONLY
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Originally Posted by Hondaracer it's 2 weeks, get over it. | 2 weeks of fun, how many years of debt ?
death by a thousand cuts.
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12-16-2009, 10:53 PM
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#19 | | Need my Daily Fix of RS
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| Quote:
Originally Posted by Volvo-brickster How about this view : the olympics are stealing from ALL citizens of the province of BC ?
Let's shut down parks, conservatories, hospitals, schools and build useless venues for a 20 day international party? I am glad i don't live in Vancouver where I am getting raped by crazy property taxes to fund this stupid gong show.
It's common knowledge : A canadian athlete is a poor athlete and can't expect any sort of funding from anyone period.
**edit** 99% of the olympic shit that VANOC is hocking is made in China anyways. | Not to mention that the best tickets are given to the Corporate bigwigs long before they are even offered to the taxpayers.
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12-16-2009, 11:32 PM
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#20 | | RS.net, helping ugly ppl have sex since 2001
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| Quote:
Originally Posted by Volvo-brickster How about this view : the olympics are stealing from ALL citizens of the province of BC ?
Let's shut down parks, conservatories, hospitals, schools and build useless venues for a 20 day international party? I am glad i don't live in Vancouver where I am getting raped by crazy property taxes to fund this stupid gong show.
It's common knowledge : A canadian athlete is a poor athlete and can't expect any sort of funding from anyone period.
**edit** 99% of the olympic shit that VANOC is hocking is made in China anyways. | Boo. Hoo. It's going to happen no matter what. Make the best of it.
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12-17-2009, 12:25 AM
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#21 | | To me, there is the Internet and there is RS
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| Quote:
Originally Posted by Volvo-brickster It's common knowledge : A canadian athlete is a poor athlete and can't expect any sort of funding from anyone period.
| Not all athletes are poor. Look at the mens hockey team.
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12-17-2009, 01:20 AM
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#22 | | MoD
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Well hbc won the clothing bid because they had a bigger canadian history than anyone else. But the thing is, HBC is now majority owned by an American. Posted via RS Mobile | |
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