Thanks for everyones input!
Quote:
Originally Posted by TekDragon Done as well. Let us know how you do. What is it specifically you're researching about customer loyalty? |
My research is to compare different types of loyalty programs to see which are more effective than others and as well as finding evidence that some loyalty programs don't actually facilitate more loyalty from customers (ie: increased buying frequency, spending more per visit, ect.
What is the true nature behind customer loyalty? Is it the actual programs themselves or the products/services the store offers?
If anyone has the answer to that... let me know