REVscene Automotive Forum - BMW Slaps Audi Dealership With Giant Billboard

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BMW Slaps Audi Dealership With Giant Billboard

Quote:

The wall above Audi of Hong Kong is so gigantic it visually consumes their dealership. BMW clearly understood that, buying the space to use for a gigantic middle finger-like billboard over their German competitor. The billboard wars just went global.

This whole tête-à-tête started last April when Audi put up a small billboard in California that said "Your move, BMW" with a picture of the Audi A4. BMW fired back with a giant picture of an M3 with the word "Checkmate" above it. Audi re-responded and that was the end of it until now.

Almost one year later BMW seems to have its response with an advertisement for the new 5-series above the Hong Kong Audi dealership. There's no explicit call out, but the BMW message is clear: you are our bitches.

Whether this was coordinated as a response to Audi's billboard or just an example of the cutthroat world of Asian car advertising is unclear. All we know is we can't wait to see how Audi responds. Full image below

http://jalopnik.com/5523290/bmw-slap...iant-billboard

teehee?

meh doesn't seem nearly as funny as things that came out previously

The clear winner in taht picture? MTR.

Quote:

Originally Posted by Shun Izaki (Post 6936426)

The clear winner in taht picture? MTR.

true that, so much easier

ya, the first thing i noticed was that MTR sign

If I was the owner of that dealership I'd be pretty fucking pissed lol.

Pretty funny though

i wanna see how Audi will respond lol

did they just call the new 5-series beautiful?

they gotta be kiddin'...

Hahaha Let's see how this plays out

If Audi was smart they would've bought out that billboard space the day the dealership opened. Would've been a great place for one of their ads.

What's the point? For those who have been there, you can barely see what ad is on that wall. No one walks on that side where the camera man is standing.

btw, Hongers only buy Mercedes and Toyota

Surprised the owners of the building would even approve of putting that billboard up. Why would you want to piss of a customer who's leasing an entire floor of your building?

Would be funny if Audi just up and moved to a different building over this.

just saw it today, and i was like wtf...

the audi show room just opened there for like a year. dont think the lease would end soon.