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Vancouver Auto Chat 2016 VAC Community Head Moderator: Raid3n

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Old 05-03-2010, 03:40 PM   #1
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BMW Slaps Audi Dealership With Giant Billboard

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The wall above Audi of Hong Kong is so gigantic it visually consumes their dealership. BMW clearly understood that, buying the space to use for a gigantic middle finger-like billboard over their German competitor. The billboard wars just went global.

This whole tête-à-tête started last April when Audi put up a small billboard in California that said "Your move, BMW" with a picture of the Audi A4. BMW fired back with a giant picture of an M3 with the word "Checkmate" above it. Audi re-responded and that was the end of it until now.

Almost one year later BMW seems to have its response with an advertisement for the new 5-series above the Hong Kong Audi dealership. There's no explicit call out, but the BMW message is clear: you are our bitches.

Whether this was coordinated as a response to Audi's billboard or just an example of the cutthroat world of Asian car advertising is unclear. All we know is we can't wait to see how Audi responds. Full image below
http://jalopnik.com/5523290/bmw-slap...iant-billboard
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Old 05-03-2010, 04:09 PM   #2
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teehee?

meh doesn't seem nearly as funny as things that came out previously
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Old 05-03-2010, 07:13 PM   #3
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The clear winner in taht picture? MTR.
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Old 05-03-2010, 07:15 PM   #4
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Originally Posted by Shun Izaki View Post
The clear winner in taht picture? MTR.
true that, so much easier
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Old 05-03-2010, 07:47 PM   #5
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Old 05-03-2010, 07:55 PM   #6
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ya, the first thing i noticed was that MTR sign
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Old 05-03-2010, 08:44 PM   #7
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If I was the owner of that dealership I'd be pretty fucking pissed lol.

Pretty funny though
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Old 05-03-2010, 08:58 PM   #8
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i wanna see how Audi will respond lol
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Old 05-03-2010, 09:50 PM   #9
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lol.
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Old 05-03-2010, 10:19 PM   #10
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haha go BMW.
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Old 05-03-2010, 11:36 PM   #11
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did they just call the new 5-series beautiful?

they gotta be kiddin'...
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Old 05-04-2010, 01:16 AM   #12
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Hahaha Let's see how this plays out
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Old 05-04-2010, 05:02 AM   #13
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If Audi was smart they would've bought out that billboard space the day the dealership opened. Would've been a great place for one of their ads.
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Old 05-04-2010, 05:25 AM   #14
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What's the point? For those who have been there, you can barely see what ad is on that wall. No one walks on that side where the camera man is standing.

btw, Hongers only buy Mercedes and Toyota
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Old 05-04-2010, 06:30 AM   #15
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Surprised the owners of the building would even approve of putting that billboard up. Why would you want to piss of a customer who's leasing an entire floor of your building?

Would be funny if Audi just up and moved to a different building over this.
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Old 05-04-2010, 06:57 AM   #16
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just saw it today, and i was like wtf...
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Old 05-04-2010, 07:54 AM   #17
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the audi show room just opened there for like a year. dont think the lease would end soon.
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Old 05-04-2010, 09:12 AM   #18
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hahaha
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