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-   -   Ads on legs! (https://www.revscene.net/forums/638798-ads-legs.html)

pure.life 02-27-2011 04:31 PM

Ads on legs!
 
This new type of advertising is pretty creative. But invasive no?
It does get people to start checking out girls in short skirts though :fullofwin:


http://thelifecommentary.com/wp-cont...ort_Shorts.jpg

http://thelifecommentary.com/?p=237
Quote:

Advertisers in New Zealand are looking for new ways to capture your attention. An ad agency DDB Auckland is using plates installed on benches to imprint their ad onto the back of bare legs. This is what they have to say about it:

We put indented plates on bus stops, mall, and park benches, so that when people sat down, the messages was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created, with thousands of imprints being created and lasting up to an hour.

This is creatively invasive. I can’t imagine people being too pleased about advertisements pressed onto their skin. I would be quite pissed actually if I sat on a bench and ads start to show up on my thigh. While an argument can be made that this new guerilla marketing technique will generate lots of discussion, I’m not too sure if this would be too pleasing on the eyes if the ads were to say… imprinted on a fat chick.

shenmecar 02-27-2011 04:55 PM

New Zealander men has a legit excuse now to check out that hot chick's ass even if they are with their girlfriends.

Nice.

BaoTurbo 02-27-2011 05:11 PM

Creative but not very useful. IMO

ImpactZ 02-27-2011 07:43 PM

it would only be effective for 3-4 months out of the year being in vancouver's climate lol

Alatar 02-27-2011 07:57 PM

I guess someone thought they'd get a leg up on the competition by having free advertising.

BNR32_Coupe 02-27-2011 09:04 PM

http://media.prefixmag.com/site_medi...00x255_q85.jpg

just to clarify: purely intended for media hype; highly ineffective at getting a message across.

roastpuff 02-27-2011 09:05 PM

Quote:

Originally Posted by Alatar (Post 7322165)
I guess someone thought they'd get a leg up on the competition by having free advertising.

ZING! :fullofwin:

jimzilla 02-27-2011 10:42 PM

o harro!

bloodmack 02-28-2011 09:24 AM

you'd pretty much have to put your face a foot away from their ass to read what it says..

shenmecar 02-28-2011 09:32 AM

Quote:

Originally Posted by bloodmack (Post 7322801)
you'd pretty much have to put your face a foot away from their ass to read what it says..

if shes hot, I dont see a problem.

Do you?

:troll:

Jsunu 02-28-2011 09:32 AM

Man image fat people on these benches........ 2x more ads :troll:

aliuu 02-28-2011 06:41 PM

Quote:

Originally Posted by Jsunu (Post 7322808)
Man image fat people on these benches........ 2x more ads :troll:

free billboards

InvisibleSoul 02-28-2011 08:39 PM

1.) Need woman with short shorts
2.) Need woman to sit very far back on bench
3.) Need woman to have leg(s) perfectly aligned with plate
4.) Need man with incredible vision to spot barely visible ad within a couple minutes

Highly unlikely to actually work.


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