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02-27-2011, 04:31 PM
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#1 | | My AFC gave me an ABS CEL code of LOL while at WOT!
Join Date: Mar 2009 Location: Vancouver
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| Ads on legs!
This new type of advertising is pretty creative. But invasive no?
It does get people to start checking out girls in short skirts though   http://thelifecommentary.com/?p=237 Quote:
Advertisers in New Zealand are looking for new ways to capture your attention. An ad agency DDB Auckland is using plates installed on benches to imprint their ad onto the back of bare legs. This is what they have to say about it:
We put indented plates on bus stops, mall, and park benches, so that when people sat down, the messages was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created, with thousands of imprints being created and lasting up to an hour.
This is creatively invasive. I can’t imagine people being too pleased about advertisements pressed onto their skin. I would be quite pissed actually if I sat on a bench and ads start to show up on my thigh. While an argument can be made that this new guerilla marketing technique will generate lots of discussion, I’m not too sure if this would be too pleasing on the eyes if the ads were to say… imprinted on a fat chick.
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02-27-2011, 04:55 PM
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#2 | | RS.net, helping ugly ppl have sex since 2001
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New Zealander men has a legit excuse now to check out that hot chick's ass even if they are with their girlfriends.
Nice.
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02-27-2011, 05:11 PM
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#3 | | I contribute to threads in the offtopic forum
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Creative but not very useful. IMO
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02-27-2011, 07:43 PM
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#4 | | Proud to be called a RS Regular!
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it would only be effective for 3-4 months out of the year being in vancouver's climate lol
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02-27-2011, 07:57 PM
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#5 | This title intentionally left blank MOD
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I guess someone thought they'd get a leg up on the competition by having free advertising.
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02-27-2011, 09:04 PM
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#6 | | Banned By Establishment
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just to clarify: purely intended for media hype; highly ineffective at getting a message across.
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02-27-2011, 09:05 PM
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#7 | | OMGWTFBBQ is a common word I say everyday
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Originally Posted by Alatar  I guess someone thought they'd get a leg up on the competition by having free advertising. | ZING!
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Originally Posted by HollyZ32 i look so damn white in all the pics! lol
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02-27-2011, 10:42 PM
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#8 | | My homepage has been set to RS
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o harro!
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02-28-2011, 09:24 AM
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#9 | | Prince of the Apes
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you'd pretty much have to put your face a foot away from their ass to read what it says..
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[26-08, 13:50] Jesusjuice is this a sports car forum? why are there so many hondas?
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02-28-2011, 09:32 AM
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#10 | | RS.net, helping ugly ppl have sex since 2001
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Originally Posted by bloodmack you'd pretty much have to put your face a foot away from their ass to read what it says.. | if shes hot, I dont see a problem.
Do you? 
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02-28-2011, 09:32 AM
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#11 | | Da Vinci's real masterpiece: The Mona Diesel
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Man image fat people on these benches........ 2x more ads | |
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02-28-2011, 06:41 PM
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#12 | | I STILL don't get it
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Originally Posted by Jsunu Man image fat people on these benches........ 2x more ads | free billboards
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02-28-2011, 08:39 PM
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#13 | | The RS Freebie guru
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1.) Need woman with short shorts
2.) Need woman to sit very far back on bench
3.) Need woman to have leg(s) perfectly aligned with plate
4.) Need man with incredible vision to spot barely visible ad within a couple minutes
Highly unlikely to actually work.
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