J____ | 04-07-2011 12:05 AM | Quote:
Originally Posted by ddr
(Post 7379055)
+2
on a similar note, what about the ppl that complain about photographers doing work for free or for a discount because it hurts the industry? | That's mainly towards businesses that take advantage of the TFP principle. They claim you can "gain experience" while they take your images to make them profit, ie. to promote their business/product with your images for the purpose of sales. There actually isn't anything wrong with this because they are aware of the trade off in hiring a 'free' or 'discounted' photographer such as inconsistent photos or not showing up at all. Usually newer or poorly developed businesses that aren't doing so well will do this type of transaction because their money is more valuable than the risk of wasting time or the final result. Coca cola isn't going to do this because the risk of a reshoot or having a photographer not care will cost more than the $50k+ they pay for a day rate.
Now the key thing is, if you are complaining about free work or reduced rates killing your photography business, then you need to re-evaluate yourself as a photographer. Either your photo skills are not up to par or your sales and marketing approach is not effective. If you have the skill and know how to market it, you'll be getting good paying jobs, even if this means doing SELECTIVE free shoots here and there to make the contacts/test new concepts.
There will always be a younger photographer willing to undercut the market to make a few hundred bucks to gain reputation or make some quick cash. You can either 1. complain about it and continue at that skill level or 2. understand this concept and learn to make the most of your resources to push yourself beyond it. People that complain about the free work killing the market aren't focusing on what they should be focusing on. |