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Old 03-21-2012, 08:36 AM   #1
Where's my RS Christmas Lobster?!
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Youtubers! Need your help!

Hey guys,

Im doing a project for my sociology class, and it talks about 'escalation of commitment'.

Its basically people failing, over and over, but they keep trying to justify the past, by thinking 'Well I already put this much (effort or money) into it'.

Sort of like how people who spend 10 grand on repairs on their car, which is only worth 6 grand.

But then they spend another 2 grand because they spent 10 grand previously. Even though spending the 2 grand is ONLY justified by the previous effort, and not independently.

This was also done in the vietnam war, where troops were just sent to their deaths, basically to justify the deaths of the previous troops, the mentality was 'Well we can't give up now'

Anyways, does anyone know of a youtube video, that is sort of short, and might show something like this? I'm trying to find a few videos but nothing,

Thanks guys!

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Old 03-21-2012, 08:40 AM   #2
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Type "foot in the door technique" as keyword and you get a lot of videos.

Hope that helps,
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Old 03-21-2012, 08:42 AM   #3
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I get what you are talking about. In business its called "sunk cost". The idea that trying to maintain something that isn't working, because you put so much money into it isn't the best idea. The money is sunk, and not coming back.

So instead of trying to find a random video that illustrates the point, you may be able to find a short video regarding a business that faced that decision and the ramifications of letting it go.

Hell, there was one on that new CBC show "The Big Decision" just the other night. Happens all the time in business.

There could be plenty of videos illustrating it in war too, but nothing that touches on Vietnam could be considered "short".
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Old 03-21-2012, 08:51 AM   #4
Where's my RS Christmas Lobster?!
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Awesome! I checked wikipedia and it is in fact, also known as sunk cost.

That helps a lot, hopefully I can find something soon !
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