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Old 05-14-2013, 01:24 PM   #1
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BlackBerry to open BBM up to other devices

BlackBerry to open BBM up to other devices | Globalnews.ca

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ORLANDO, Fla. – BlackBerry announced an expansion of its popular BlackBerry Messenger service to iPhones and Android devices this summer and a new smartphone aimed at emerging markets as it kicked off its annual technology conference Tuesday.

Chief executive Thorsten Heins said the time was right for BBM, a key feature of BlackBerry smartphones, to be available on Apple’s iOS and Google Android devices.

“BBM actually was a key element of (why) people were going to BlackBerry,” he said after the unveiling of the smartphone maker’s plans in a keynote address to the three-day BlackBerry Live conference.

“We feel this platform and its product are standing on its own legs. That is the time to release BBM to another level and really let BBM flourish on its own.”

The move is a gamble for the company which has many loyal users who have stuck with their BlackBerry devices just to keep access to BBM. But the messaging service has run into competition from other similar options like WhatsApp and Waterloo, Ont.-based Kik Messenger, both which are available on BlackBerry and other phones.

BBM offers a more seamless and secure experience that includes video chat, an option that many of its competitors don’t offer yet. The iPhone and Android version of the application, which will be available for free, will start with text messaging and then roll out other features including video and channels, Heins said.

BlackBerry (TSX:BB) has been on a roll in recent months, launching its first new smartphone products in several years with the BlackBerry 10 slate of both touchscreen and physical keyboard models.

The BlackBerry Q5, which was announced Tuesday, will sport a physical keyboard and a 3.1-inch screen. It will be available in several colours including red, black, white and pink in selected markets in Europe, the Middle East, Africa, Asia and Latin America starting in July.

The phone will not be released in North America for now, and its expected selling price wasn’t revealed.

Heins has said he wants Blackberry to create a portfolio of smartphones that expands beyond the higher priced models into both a mid-priced and entry level version of the device.

“We’re happy to provide the devices and the experience that our customers need from us at various price points, and that varies across countries,” he told the audience of thousands of tech industry players, analysts and media.

The head of BlackBerry traded the humility he exuded at the conference last year for a higher level of assuredness. While not all of its critics have been won over, BlackBerry has come a long way from when it was still struggling to get a new phone on the market and questions swirled about whether it would sell its operations to a competitor.

“Some people told me last year would be the last conference for BlackBerry and it would be my first and last time to stand on this stage,” he said.

“I’m happy to say they were wrong.”

BlackBerry still has a formidable battle on its hands though, with the Samsung Galaxy phone series gaining traction and a new iPhone expected later this year.

Sales numbers for the new BlackBerrys have been slowly trickling out from Canada and the U.K., though figures from the U.S. will not be made public until the company reports its quarterly earnings in late June.

In the meantime, some of the most popular apps remain missing from the new BlackBerry operating system, including Netflix and Instagram, but after years of neglect Heins says there has been progress in bringing more app developers on side.

The BlackBerry World store now offers more than 120,000 apps, up from 70,000 on Jan. 30, he said.

Heins also announced Skype and synthesizer maker Moog would be launching apps for the new phones.

Whether the new BlackBerry devices will be considered a success still remains to be seen, though Heins seems prepared to take any criticism that might come his way.

“You will always have people that are kind of, let me say, in a very limited view. Like: ‘When are you going to take on Apple?’” he said.

“That’s not the way I’m thinking about this.”

Heins wants BlackBerry products to etch their own segment of the market, rather than be a “me too” device.

“The point is, this market is going to be so big that it’s going to support several players. The question is … where are you playing?” he said.

While the Z10 touchscreen model has been on sale in the U.S. since March, it’s popular Q10 physical keyboard will arrive in stores early June.

Shares in the company closed down 49 cents or about three per cent at $15.55 on the Toronto Stock Exchange.
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Old 05-14-2013, 03:32 PM   #2
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Everyone I knew who was all about BB is now on iPhone using iChat, a little late there BB
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Old 05-14-2013, 03:52 PM   #3
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It's never too late. People like myself use a BlackBerry because we want to. Now I will have more then 5 bbm contacts haha
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Old 05-14-2013, 03:57 PM   #4
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no one gives a crap about bbm anymore once imessage came out and facebook chat and everything, unless you're a diehard BB person its a desperate play by a desperate company
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Old 05-14-2013, 04:07 PM   #5
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wechat, whatsapp and all the other messaging services run rings around bbm.
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Old 05-14-2013, 08:03 PM   #6
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It's a little late to grow revenue from sharing BBM now.

However, this should help them retain market share from those that felt isolated in blackberry products, they might continue to use their bbs now that their friends and Co workers can access BBM as well.
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Old 05-14-2013, 10:17 PM   #7
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Way too late to open BBM to other devices now imo. People (including BB users) have made the switch to use Whatsapp, Line, Wechat, etc, why switch back?
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Old 05-14-2013, 10:58 PM   #8
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I'm still a BB user and is about to make the switch...to android.
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Old 05-14-2013, 11:10 PM   #9
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The good thing about BBM is that it has been around for so long and it is so well developed as it is (for now) exclusive to Blackberry.

If you think about all the other cross platforms, they are complete garbage.

Blackberry was building their program with practically unlimited resources as it was striving in the past.

And to say that BBM is beneath whatsapp/imessage/facebookchat etc is just stupid.

Once it comes cross platform , i guarantee that you will download it because i know for a fact that you use more than one cross platforms.

People still miss bbm because it was that one thing keeping them around before they made the switch.

There is absolutely nothing wrong with BBM and when it comes cross platform , watch your list fill up because it will destroy all of its competitors.
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Old 05-15-2013, 12:56 AM   #10
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BBM destroy all competitors? Please. No one I know still owns a blackberry. Sure there are still users but that has dropped drastically since its prime. I for one guarantee I will not install it.
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Old 05-15-2013, 07:08 AM   #11
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Like I said, I don't know -anyone- with a BB anymore and I have a fairly large group of acquaintances/friends I see on a regular basis

Our company all switched over to iPhones (albeit only 30 employees)

So kinda hard for BB to take over anything when they don't even have a hold on the market anymore.
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Old 05-15-2013, 07:58 AM   #12
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the only way ppl wil switch to BBM is if it offers a feature that cant be found anywhere else, other wise, what is the point in switching to bbm?
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Old 05-15-2013, 08:40 AM   #13
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Like I said, I don't know -anyone- with a BB anymore and I have a fairly large group of acquaintances/friends I see on a regular basis

Our company all switched over to iPhones (albeit only 30 employees)

So kinda hard for BB to take over anything when they don't even have a hold on the market anymore.
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My company did the same. We probably have in excess of 200+ iphones
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Old 05-15-2013, 10:17 AM   #14
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blackberry/BBM is still popular around the world . They don't give a fuck if people in north america are switching to iPhones or androids .
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Old 05-15-2013, 11:19 AM   #15
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^ okay there, buddy.
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Old 05-15-2013, 11:26 AM   #16
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we can say what we want.
I will wait when it comes out.
I still remember not too long ago people were saying BlackBerry will either be bought out or bankrupt.
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Old 05-15-2013, 11:29 AM   #17
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but they convinced a company like Canadian Tire to stay with BlackBerry =p
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Old 05-15-2013, 12:31 PM   #18
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is BBM the only one with the feature that shows if the receipient of the message read it? whatsapp only shows if the message has been delivered.
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Old 05-15-2013, 12:34 PM   #19
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Line messenger shows if it's been read.
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Old 05-15-2013, 12:41 PM   #20
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^ the only people concerned if people read their messages are girls who eventually talk shit about other girls for not replying after reading it, or boys who like a girl and get super jealous and upset when their messages are read and not replied too.. probably easier to just surround yourself with people that will actually reply to your messages than sit their checking if they read it or not.

one of my ex's would talk to much shit about how some people read and not reply, it got pretty bad sometimes.. it seems to be the only good feature of the app... and it just causes more problems.

and a friend of mine used to bitch endlessly that his girl would read his messaged and take a while to reply.. more trouble than its worth.
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Old 05-15-2013, 02:03 PM   #21
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is BBM the only one with the feature that shows if the receipient of the message read it? whatsapp only shows if the message has been delivered.
wrong, Whatsapp (not group chat) will have 2 check marks.. first one is being delivered to server, second is being delivered to other end (doesnt mean they read it, just that it sent to other device)
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Old 05-15-2013, 07:19 PM   #22
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is BBM the only one with the feature that shows if the receipient of the message read it? whatsapp only shows if the message has been delivered.
Kakaotalk, LINE, Whatsapp (Private Chat), Kik. Off the top of my head.

I'd like to note that the Android and iOS version WILL NOT have BBM VIDEO and CALL features upon release, unlike their Blackberry counterpart.

I'd be very very surprised if BBM "light" picks up in market share.
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Old 05-15-2013, 07:52 PM   #23
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even Viber is a pretty good messaging app with an excellent call feature (I talk to friends all over the world with this and it doesn't drop) BBM's move is a bit too late.
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Old 05-15-2013, 08:01 PM   #24
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Are the other texting apps encrypted? Because that sort of privacy is pretty valuable.
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Old 05-18-2013, 06:22 AM   #25
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^ the only people concerned if people read their messages are girls who eventually talk shit about other girls for not replying after reading it, or boys who like a girl and get super jealous and upset when their messages are read and not replied too.. probably easier to just surround yourself with people that will actually reply to your messages than sit their checking if they read it or not.

one of my ex's would talk to much shit about how some people read and not reply, it got pretty bad sometimes.. it seems to be the only good feature of the app... and it just causes more problems.

and a friend of mine used to bitch endlessly that his girl would read his messaged and take a while to reply.. more trouble than its worth.
It's useful for business though. I can't imagine people using some of those other shitty apps for business purposes.
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