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As a marketing guy, this is the future of branding. The trick is stop trusting branding in itself and look and particular examples of great product. If putting M badges on everything means BMW brings in more revenue so they can offer a fantastic product here and there that's totally cool with me. |
^ unfortunately BMW is taking all those incremental m brand car profits and pumping it into the i line and not back into the m brand. At least Porsche sells more cayennes to fund a better 911 |
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Not many people truly understand the i-Series BMWs. BMW i-series (although i3 is seriously ugly-AF) is a major game changer for the automotive industry. i3: Body on full-aluminum frame, full carbon fibre construction -- no aluminum frame bracing or anything. Even the rollover protection A/B pillars. You don't find tech like this on anything but $1MM+ hypercars. From a engineering/manufacturing perspective, BMW has created the first full carbon-fibre car + resin injection molding system that does not require an expensive and time-consuming autoclave process. There isn't an aluminum frame needed for panel mounting like in other CF cars. No rivets or mounting brackets are required anywhere, as the resin injection system also creates all of the necessary mounting points (out of resin). Tooling for the i3 is about 1/3 the cost for a conventional car -- $150MM vs $450MM for a regular 10-panel metal car. Along with all of this, BMW can pump an i3 off the line sub-5 minutes!. BMW has spent something like $2 Billion on R&D since 2003 to finally get to this point. Absolutely insane and they're able to sell the damn thing for $50k AND make a decent profit. i-Series is seriously the future of car manufacturing. BMW is so ahead of the game on this -- they are like NASA when compared with other car brands. I'll attach two videos for anyone curious. Total time is a bit long but if you care about automotive manufacturing tech/ the future of cars this shit is highly recommended and beyond pornographic. Disclaimer: I'm typing out of my ass so I apologize for probably getting a lot of numbers wrong. |
Sorry to bump an older thread.. But I might have missed it What's the Canadian msrp on this? |
$64k? tofu where are you? |
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Pretty much the only affordable automaker that hasn't sold out the enthusiast is Porsche. |
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sup. already have two RS members ordered. |
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2. ??? |
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http://i.imgur.com/1qJLjMd.jpg Which i think is a pretty good price since a loaded M235i cost about $53K, so only 8K more for the M. In comparison, a loaded M3/M4 is almost $25K more than a 335i/435i |
61k? Shit. Thats cheaper than some people are asking for their '13 e92s |
what the heck is "smokers package"? a cigarette lighter and ashtray? and what is "speed limit info"? being an M2, would i care? :D |
Speed limit info shows up on the HUD to tell you the local speed limit.. In case if you are speeding :lawl: |
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The M2 is quite the bargain! it sucks M cars are don't have exclusive drivetrains and suspensions like before, but for $61K, that is a bargain. Heck a Camaro ZL1 or a base Corvette C7 cost more than that! |
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"affordable" @ marco911. |
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Noticed BMW is offering buyers to pick up their M2 or M4 GTS in Germany with a 7 day driving tour/trip through Germany/Austria/Italy/France-Monaco wonder how much that costs, or if it's included with purchase? (doubt it) |
ask tofu. he has customer orders for the M2 and a lurker here is getting the GTS |
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for the ones without it, it'll pop up on the colored portion of the instrument panel |
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But all spots already filled |
61k? That's cheaper than a fully loaded 335. Damn. |
This car is really growing on me. I love that blue colour and go pro app built in!! |
Wow, that is a bargain. Do 1M prices take a hit? |
This year's trip is $5900 taxes in based on double occupancy. Everything is included except flights. I think the highlight for the trip this year would be the private track day at Salzburg Ring. I was on the trip last year and our group drove on some of the best roads Europe had to offer. Stelvio Pass, Fluela Pass and a section of the Monte Carlo Rally. Passo dello Stelvio Flüela Pass |
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