Ford Announces New ST - Ford Edge
 

Jalopnik - 2019 Ford Edge ST: So This Is Happening

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I guess given the head gasket issues of the Focus RS, suspected to be wrong head gasket part, has given cause to dilute the ST badge for profitability - "sporty" crossovers.

I disagree with your ‘diluting’ comment. I mean, bmw puts “m sport” badging in every stupid ass “x4 3 series coupe but has four doors and a hatch but we won’t call it a wagon so it’s a grand coupe”.

..... but if you’re gonna do it, go big. Put the proper 3.5L twin turbo from the raptor in it or don’t bother really.

would make a fun rental car

By this are we referring to M-Sport = ST and M = RS? Then in that case, Ford is far from diluting it's ST brand. It's agreeable that M-Sport everything is ridiculous.

It's interesting as the evolution of ford for the past decade was mostly focused on mustang + normal family cars + occasional focus RS, then they started really pushing performance package everything w/ legit goodies. But it's a cycle, and I suspect we'll start to see more family cars w/ ST ("sport")

Another low-key SUV to be pulled over by

For moms running late for their hair appointment

I dunno, everyone on the RS board is losing their shit about ‘diluting the brand’. Psh who cares! I’m all for it if they unify everything. Have a focus and fiesta ST. Make the fusion sport a fusion ST. Just make ST the sport option across all models, and then save RS or SVT or gt500 or gt350r or whatever for the really rare versions. People seem to care too much what it’s called

Whatever gets those slow-ass SUVs going, I am all for it.

meh. who cares. If one thinks that the Edge ST will be driven with any more vim and vigour than any other crossover or SUV, you're fooling yourself. It's just another trim level to your average SUV buyer.

The ST brand remains solid, I don't think the RS HG issues have tarnished the ST badge. My friend that was going to look at the white GTI in the CL good buys thread (that was listed as clean title but is rebuilt) started looking at legit clean title GTI's, the asknig price right now for an '11 with avg km (175KM) is $18K...for a 7 year old VW.... For that money she can get a '14 Focus ST with 35-48km, that's the way she's leaning now. 252hp, turbo, highly tunable, Recaro seats, 6MT, fully loaded, good aftermarket support.

FiST's and FoST's are under-rated performance bargains, Edge ST, not so much.

I still have a bunch of 13/14 foST Parts if she’s interested. Intake, coilovers, front lip kit etc ;)

I think you misunderstood my meaning. I meant that the RS HG issues are causing financial loss for the company, and thus they have to compensate for the loss by making more every-day products with a "sporty" twist to entice buyers.

Also did you guys ever find out how bad that theft claim was?

I doubt it. Ford is the 6th largest manufacturer (and the highest on the list that isn’t 10 companies in one). The head gasket issue has effected 2% of a limited run car and has been blown out of proportion. The company won’t feel a hit unless they do a widespread recall

ford sells like 900,000 trucks a year. i dont think a handfull of head gaskets on a niche market tuner car has done anything to their reputation or bottom line. honestly, if i didn't read about it in the thread on RS, I wouldn't have known about it and Im 'into cars', and no one I know knows about it, nor really seems to care.

especially when almost every single superduty diesel built between 03 and 07 had its head gasket blow out, and that didn't even affect their sales or reputation (to anyone other than a cummins fan boy).

fair enough on the HG issue. Interesting to hear that now they think it might be the wrong HG that was installed on the FoRS. If that was the case, I would hope they would recall them all and put in the right HG proactively.

Someone else was picking up the white GTI last night. The owner was not very forthcoming with any information and some stuff around the timeline of the write off and when he put it on the road didn't quite add up. Overall, it might have been a great deal but there were just too many things that didn't feel "right" about it, she didn't want to roll the dice.

I'll shoot you a PM if she does the deal on the FoST. There's 2 examples on CL right now with super low km.

How did you like yours?

Fucking loved it, and almost regret trading it in for the RS. In another 15 years I plan on importing a focus ST wagon from Germany.