7seven | 03-22-2011 04:05 PM | Figure I'd chime in since I work in the industry and just this last year had a hand in producing and bringing a pilot to broadcasted series, which one of the main duties was selling to advertisers. Quote:
Originally Posted by stuff99
(Post 7354446)
The old broadcasting model of how ratings are measured are so dated.
Networking television IS DEAD. | The Nielsen system might seem dated but it is the only figure that networks care about as tv shows are put on the air for one main purpose, to sell ad space. The Nielsen system currently is the best statically representation of the live television watching demographic. Live television viewing figures are the only number advertisers care about as it shows the number of individuals that might see their ads.
Networks can't use PVR and download figures to sell ad space to advertisers as people just fast forward through all the commercials on PVR. Productions are factoring in for PVR by increasing the number of in show product placements, however that generally distracts and takes away from the flow of the show. When we did it on our series this year, we had to purposely cut away from the actors and focus on a feature of the product placement. Quote:
Originally Posted by murd0c
(Post 7354612)
If you PVR a show does it show on the ratings as well? that could be another reason but they are showing as being really low. | PVRing a show does show on the Nielsen data. There are 3 categories to Nielsen figures, live viewing, live + same day PVR viewing and live + 7 day PVR viewing. Networks also track live commerical viewing figures and live commercial + 3 days viewing to provide to advertisers. Quote:
Originally Posted by spoon.ek9
(Post 7356350)
^ how do they know we're PVR'ing instead of actually sitting there and watching? i honestly don't know. | PVR data is stored and sent to the networks from cable providers and households with Nielsen boxes.
While I agree that Fringe is a great show, what good is it for the network to keep it on the air when live viewing numbers are low and not attractive to advertisers. Sadly its about the bottom line and not about the quality of a show. |