Analyzing Sony... for all you experts.
 

Thank you all. I just needed some ideas to get started but seems like this topic's taken. Going to analyze GM.

they fucked up MP3 by trying to introduce their own format of music downloading. Do you what that's called? Neither do I, that's how bad they fucked up.

They also lagged, no wait, serverely lagged behind on LCD/Plasma production, while Samsung and Sharp blew past them.

Now they have strong Yen and the fucked up PS3, and a Blu ray win that happened during the worst recession for the past 30 years.

P.S, finance course huh? relate the stock performance with the Yen performance is a much for any paper with Japanese companies, just a hint :D

Someone's a little lazy to do their own homework

Yeah, this totally sounds like course-related material :p

Remember to look at the financials at the time and competitors... look at what was down on their sales, it'll give you a clearer image of what was dying at the time.

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Cialis.

How to get it back up?

Management restructure to get rid of the old-style Japanese management who turned the "innovative" sony who invented Walkman in the the retarded sony they are now

But that requries A LOT of HR reading on Sony so you wont like it.

The 2 most profitable sections for Sony are SCE with PS2, but PS3 fucked up really bad; or you can go for Bravia line, the TV/Sound section that got fucked up with the recession. and lets face it, anyone who can afford to jump on LCD has already jumped and wont look for an upgrade any time soon, and everyone else just doesnt care.

There is one spot Sony can do to boost itself in the SHORT TERM, but I am not gonna tell you because I am mean.

success is always compariable. Compared to PS2's hit, PS3 doesnt even hold a candle due to a very high price and a fucked up no game gaming library.

BD won, but unfortunately Sony is not the only one in companies circle, not to mention the recession that will no doubt hinder the BD coverage rate compared to DVD. If anything new happenes in the next 3 years, say flash memory producers can lower its price to say $1 for 5G capacity, BD is dead.

they had the wrong speculation for their LCD TV front and got surpassed by Samsung

For the first year of PS3, the production cost was higher than the MSRP so they lost a bit of money there.

You know there's a problem when PS2's are still outselling PS3 after 2 years...

Sony and Ericsson merge their mobile business on Aug. 2001
Dropped

PS3 got out sold by new Nintendo Wii & old Xbox when released in 2006

Sony should focus on human-machine connectivity


Someone needs to develop electronics that:


1. Fit under your skin

2. Provide sensory feedback ( i.e. watch a porn and feel the movie on your dick )

3. Allow you to watch TV via contact lens / retnal implant

4. Integrate a celphone into an cochlear implant

5. Change the way we use our wallets, I have a leather wallet, wallets have not changed in centuries... do something like mechanize it, or have it help analyze your spending and perhaps give you investment advice. I would love a slim, hard case wallet that would spit out the correct card upon pushing a certain couple keys. Also, add GPS tracking to it and allow me to swipe just the wallet for purchases. Oh, and some sort of biometrics to protect from id theft?

6. Smart clothing that does something beneficial to the wearer, powered by bodyheat, don't ask me what sort of features it would have, but I'm sure if I got stoned I could think of some useful ones

7. Develop more lifestyle products, Oh how I wish there was a company that would develop a refridgerated device you loaded with raw food, and it would cook it perfectly every time. Set it on a timer, and at 6:30 every day a perfectly steamed piece of salmon, rice, and broccoli would be ready.

8. Replace a keyboard with gloves that merely read where your fingers are, and calculate what keys you're trying to hit. Then give a light vibration or tacticle feedback to the fingertips on "keypress". Imagine walking around with your contact lens bluetooth TV-screen, connected to the internet through your celphone, typing on a keyboard using only gloves that detect your finger movements!


So many other radical things they could build that would both make huge profits, and move mankind forward... but do they have money to develop such things? Sony and those crazy Japanese should lead us into the cybernetic future... at least build a lifelike female robot to fuck! Hell, if they made those, I'd open a robot brothel...

I always thought that the PS3 looks awesome, waaaay cooler looking than the child-like Wii, or the Xbox 360 which looks lame.

Sony should focus on products for adults, i.e. Blu-ray porno, adult games for the PS3, PS3 online home gambling, PS3 adult streaming movie browser, adult-themed games, etc etc.

All electronics and games seem so dumbed down these days, if that makes sense... nothing really exciting out there even though there is so much technology available to these companies?

the truth is, 90% of a stock's price is based on expectation of future growth & profitability
And this is something that could vary widely over the course of 10-20 years, so even a small change in assumption or market condition will put a large swing on a company stock price

Also, a drop in stock price does not mean a company did something wrong...it could just mean the stock was overvalued to begin with and investor re-evaluate the true worth of a company....(tech bubble, housing bubble...etc)

Regarding to the specific sony stocks...
Looking at the graph, the high of 140 was merely the coz of the tech bubble in 2000 where all tech related companies are overvalued by 100%-100000%

the more appropriate market value should've been between $40-$60, and I think most people would agree sony wasn't doing particularly well in the last few years in terms of their market share and profit...so share price hasn't been growing or moving much since
Now coupled with the financial crisis that happened a few months back, the stock lost another 50% of is value just like every other companies out there...

You know what made Sony famous around the world? Their TV...the Trinitron. Thing was built like a bullet...fucking heavy too.

80's and 90's...you bought Sony for name and quality...now you're just buying it for the name.

I've heard horror stories about Sony quality going down hill...and sadly I had to experience it...My 60" $4000 big screen bought in 2002 crapped out in 3 years...now I got 2 Samsungs LCD's in the house.

Sony dropped the ball along time ago...

Who didn't own a walkman?

That is very true, but it will also get a C or C- if you put that in OP's paper :)

walkman comes first

Sersiouly like Jason said, who doesnt own a walkman?

Business 343 @ SFU?


This is a weak, weak move.

^^ LOL yeah I'm thinking the same thing.

This is the EXACT topic I got for my case project. Comparing Sony to Apple... or something to that effect.

343, marketing?

Sony's products after 2000 became shit, their prices are a jack too. People can find better "lower" named brand stuff that last longer and performs better

sony was the leader in design and technology, but as of late, they have fallen behind. while everyone was pushing for plasma and lcd technology, sony was still pushing their flat screen DLP rear projection tv's. home electronics, personal electronics was their bread, and they fallen behind. all peripherals were branded too, eg, sony memory sticks. while the rest of the world was already pushing 1G or 2G flash memory, they were still pushing 128M, 512M. To make matters worse, the prices were far too high.

the thing that put sony on the map was their walkman, then their discman, the mini disc was a sizzle in the pan at best, then they put that technology to mp3 minidiscs when ipod was making ground. thats where they lost market share.

sony is too diversified... they want a piece of every possible market out there... and when you spread your resources like that... you will inevitably be surpassed by corporations who're more devoted in one specific field...
the strategy worked great in the early year because sony had already gotten its name out there with innovation (walkman)... nowadays in a more competitive market, consumers demand top notch product more than ever

well sony has found a way to develop the cell chip cheaper, which in turn could lead to a price drop creating more potential buyers for the system.

but yeah, they marketed their products as high end and charged so much that people looked for cheaper alternatives to sony. and since technology is so competitive, there was plenty of other companies people went to.

basically sony has to find a way to make money from their sales of ps3 systems to get them back up there. the revenue they earn from game sales will definitely not make up the deficit caused by the ps3

hahahah