Nike's New Tiger Woods ad
 

In a confusing world where men cheat on their wives, employees who partake in poor business practices remain employed, and everyday feels like tragedy is striking more and more people, we get slapped in the face with Nike's new ad featuring Tiger Woods and the voice of his father.


Has anyone else viewed this, scratched their head, and said "What the fuck?"

wtf was that

New low for Nike. First, using child labor to make money. Now using dead people to make money.

que

yeah, they're trying to show their continued support for tiger isn't completely without recognition of what he did.... so they decided to show their "disappointment" by using the voice of a dead guy to wag their finger....

what the fuck

wow.. weird ad lol

Yeah, that's a pretty good analysis of it. I guess Nike decided it would hurt them way more financially to drop Tiger than to salvage what they can of his brand and image... it's a bit of a risk, but probably worth it in the end.

The ad is getting a bit of hits on twitter too so people definitely are talking about it (maybe purpose behind this). Whats awesome is that the agency that did that ad also did the ever-popular Old Spice ads.

http://www.wk.com/campaign/old_spice_man_man

Genius. Doesn't really matter if the commercial had baton twirling or pink unicorns thrown in as well. They got your emotions going (good or bad) and you got topped off with the Nike logo in your face

yup, goal accomplished. worldwide attention on a nike ad.

that's what commercialism is all about
anchoring a specific set of emotions/reactions to their brand logo
did the job pretty well

so dumb

the first time i saw this ad i was like WTFFFF.

nike products suck.

for the same price, there are way better products out there.

If people are talking, the ad is working.

That ad is pure WTF.
If i wasn't told that was his fathers voice, i wouldn't have known.

brilliant commercial

^ Agreed

how the hell did they get his dead fathers voice

i was anticipating the "just do it" slogan at the end...it would be fitting

:werd:

That was an extremely creepy ad.

too deep, too deep