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Vancouver Off-Topic / Current Events The off-topic forum for Vancouver, funnies, non-auto centered discussions, WORK SAFE. While the rules are more relaxed here, there are still rules. Please refer to sticky thread in this forum.

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Old 01-07-2011, 12:00 AM   #76
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If they were going to Save money like some suggested they'd be better off just printing a smaller logo on the cup instead (it would probably look better and more modern too)
They never shrink the cup.. they just charge more.

BTW, Americano Misto with free syrup comes to about $2.60 after tax if you use an SB Card. There's ways to get your money's worth there.
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Old 01-07-2011, 12:48 AM   #77
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anyone else keep seeing the siren spreading her legs open?
she spreading them meat flaps
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Old 01-07-2011, 12:58 AM   #78
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its giving me some hippie vibe.. dont know if i like it
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Old 01-07-2011, 12:59 AM   #79
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she spreading them meat flaps
i forever now cannot unsee this image anymore D:
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Old 01-07-2011, 04:49 AM   #80
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Still don't get how the hell that logo has to do with coffee..
Err. Many logos don't have anything to do with their product.
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Old 01-07-2011, 04:58 AM   #81
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New Starbucks logo isn't as bad as the new Gap logo which was pulled and replaced with the old one when people started going ape shit on it.

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Old 01-07-2011, 08:20 AM   #82
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New Starbucks logo isn't as bad as the new Gap logo which was pulled and replaced with the old one when people started going ape shit on it.

The Gap fiasco was a design atrocity. Switching from serif to sans-serif cheapened the whole thing. The stock font combined with the stupid box makes it look like clip art.

A logo change can be a good thing. Expensive to roll out across a chain, but the amount of PR you can get is high. We're all talking about Starbuck's right now.
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Old 01-07-2011, 10:23 AM   #83
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The Gap fiasco was a design atrocity. Switching from serif to sans-serif cheapened the whole thing. The stock font combined with the stupid box makes it look like clip art.

A logo change can be a good thing. Expensive to roll out across a chain, but the amount of PR you can get is high. We're all talking about Starbuck's right now.
A majority of company logotypes/fonts are being phased out to accommodate the digital age. They want their logotypes/fonts on their marketing material to be in sync with the common web font Verdana on their websites so everything remains consistent.

See IKEA's strategy of phasing out their original IKEA Sans/Futura font to Verdana:

http://www.nowpublic.com/style/ikea-...hanged-and-why

Gap's attempt to modernize their logo was a disaster. They should have kept it simple keeping iconic blue box and just switched the serif types to a sans-serif Verdana like font instead of introducing a whole new visual that was too drastic.
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Old 01-07-2011, 10:54 AM   #84
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I still don't get the whole idea of why people are making such a big deal about
logo changes for well established brands.

There's a huge fanbase, and it's not like people (should) buy stuff just because of a logo.

If you're a new company, then maybe the logo needs to be good to attract people.

I can understand the Tropicana juice box, but that's not a logo anyway.
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Old 01-07-2011, 10:56 AM   #85
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i couldn't put my finger on what was wrong with it until i read that article and it hit the nail on the head.

i actually did the same thing at the store one time. i was looking for orange juice, probably tropicana, and didnt see it until i did a second look. then when i did see the tropicana it looked like they had cheapened it, not just the container, but the juice itself due to the new container.


the old logo jumps out as being juicy and thirst quenching and refreshing. the new one makes it look dull and boring and generic.
ah ok, with the comparison of the old carton, it's quite clear now what this is all about lol...looks like generic supermarket brand now haha
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Old 01-08-2011, 01:38 PM   #86
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I think starbucks figured out there label can be modified

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Old 01-08-2011, 02:25 PM   #87
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Old 01-09-2011, 02:52 PM   #88
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heres a cool article from adage about it

http://adage.com/smallagency/post?article_id=148060
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the guys over at lambo vancouver said there are 60-70 pre-orders already. don't quote me though.
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