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Vancouver Off-Topic / Current Events The off-topic forum for Vancouver, funnies, non-auto centered discussions, WORK SAFE. While the rules are more relaxed here, there are still rules. Please refer to sticky thread in this forum.

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Old 01-06-2011, 08:34 AM   #26
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tim hortons FTW
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Old 01-06-2011, 08:51 AM   #27
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simple and clean they probably removed the wordmark because the base logo is already so well known. now when the signs change and people travel its exactly the same everywhere no words to translate on a sign. imo.
its like pepsi

it dosent say pepsi but we all know its pepsi
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Old 01-06-2011, 09:18 AM   #28
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Old 01-06-2011, 10:11 AM   #29
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saw this on ad freak
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Old 01-06-2011, 10:23 AM   #30
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Quote:
Originally Posted by TheMatty View Post
saw this on ad freak
LoL... I was just about to make something like this on my own, based on the observation that the last two iterations of the logo has just been the enlarging of part of the existing logo...
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Old 01-06-2011, 10:34 AM   #31
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I don't mind Tim Horton's coffee, but with their routine price increases I've switched to Starbucks. I prefer the taste of Starbucks coffee and I find the service is much better, so I don't mind paying an extra .25 cents; especially if I'm planning on staying to drink my coffee there.
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Old 01-06-2011, 10:42 AM   #32
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LoL... I was just about to make something like this on my own, based on the observation that the last two iterations of the logo has just been the enlarging of part of the existing logo...
Balderdash!

There's more psychological factors in enlarging that portion of the logo than you think!
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Old 01-06-2011, 10:47 AM   #33
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At least they didn't pull a GAP rebrand LOL.
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Old 01-06-2011, 10:50 AM   #34
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i think starbucks doesnt want to be seen as ONLY coffee anymore, since they are involved in many other products now

besides, their logo is easily recognizable so the words are needed, most brands head towards this trend anyways, they are popular enough to have just a logo to represent them

i like it, its cleaner, ppl just need to get used to it
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Old 01-06-2011, 11:06 AM   #35
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Old one ftw. Or even the first logo with "Coffee and Tea"...
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Old 01-06-2011, 11:57 AM   #36
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i like the old logo better
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Old 01-06-2011, 12:13 PM   #37
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they cut coffee from their logo because of possible product expansions

http://www.reuters.com/article/idUSTRE7045Y920110105
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Old 01-06-2011, 12:28 PM   #38
what manner of phaggotry is this
 
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honestly, if you you just showed me the new cup without telling me it was the new startbucks logo i wouldn't know what it was. i recognize the starbucks logo by the ring with STARBUCKS and ... whatever it says on the bottom. not by the squiggly lines in the middle which I now know are some sort of a girl?
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Old 01-06-2011, 12:32 PM   #39
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eh, there's a reason why tim horton's coffee is so cheap..tastes like pure sugar.
starbucks is expensive, though they have other stuff that ain't so bad like the fraps
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Old 01-06-2011, 12:33 PM   #40
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^ what does that have anything to do with the logo change?
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Old 01-06-2011, 12:40 PM   #41
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nothing, i'm just saying
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Old 01-06-2011, 12:41 PM   #42
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looks like shit. and honestly without the words, i wouldnt knw thats starbucks. I dont think their mermaid logo is unique and well known enough to represent the brand without any text. it's not something super recognizable like the nike swoosh or the apple logo.
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Old 01-06-2011, 12:41 PM   #43
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Old 01-06-2011, 01:02 PM   #44
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not to mention overpriced
Overpriced? I don't know of any cafes that sell cheaper espresso-based drinks. Or food items.

Can you recommend some to me?
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Old 01-06-2011, 01:08 PM   #45
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I wouldn't notice if they changed the design of the cup.
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Old 01-06-2011, 01:20 PM   #46
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I think its a landmark logo for their company. Starbucks has become such a large international franchise that they no longer need to advertise words to signify that it's a cup of coffee by them, they just need the siren from now on. Kind of like the Nike Checkmark or the Coca Cola bottle silhouette.
nailed it. they dont need the wordmark anymore.
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Old 01-06-2011, 01:50 PM   #47
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same.. for some reason it makes me think of recycled and green XD
the simple green+white makes you associate it with being environmentally friendly.... they use the same shades as many environmental cues
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Old 01-06-2011, 02:11 PM   #48
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it'll be a green paper cup in the end.
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Old 01-06-2011, 02:38 PM   #49
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they are making the logo bigger so you don't notice them secretly decreasing the capacity of the cups

http://www.news1130.com/news/local/a...-for-your-buck

http://www.nydailynews.com/money/201...zes_quant.html
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Old 01-06-2011, 03:06 PM   #50
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eh, there's a reason why tim horton's coffee is so cheap..tastes like pure sugar.
i get mine with 2 milks and no sugars. It doesn't taste like pure sugar to me. PROBLEM SOLVED.
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